NEW JEANS: all about the 5-member K-pop girl group ADOR Bunnies

In the world of 4th-gen K-pop, NewJeans (NJZ) has established itself as one of the fastest phenomena. The group debuted in July 2022 under ADOR (a sub-label of HYBE, founded by Min Hee-jin). They immediately conquered the world. Their unique aesthetic blends Y2K revival, chill R&B, UK garage, and dream pop. The 5 members are Minji, Hanni, Danielle, Haerin, Hyein. They were all between 15 and 20 years old at debut. The fandom is called Bunnies. The group's mascot is an adorable rabbit. Their hits “Attention”, “Hype Boy”, “Ditto”, “OMG”, “Super Shy”, “Supernatural” have broken records.

At Ma Petite Corée, we have added NewJeans to our K-pop catalog, convinced by the group's massive cultural impact that redefined the 4th-gen K-pop aesthetic, by the freshness of the Y2K revival style and minimalist-cool choreography, and by the growing strength of the global Bunnies fandom. In this article, we deeply analyze the brand's DNA. History, philosophy, key ingredients and concepts, flagship products, adapted routines: everything you need to know to understand why NewJeans fully deserves its place in your K-beauty routine.

NewJeans: the 5 members of the K-pop girl group ADOR

NewJeans is a girl group made up of 5 members. The group debuted on July 22, 2022. It belongs to ADOR, a sub-label of HYBE. The founder is Min Hee-jin. She is famous for her creative work on f(x), Red Velvet (SHINee Taemin), EXO. She created NewJeans with a clear vision. The vision: an “undone” alternative to overproduced K-pop groups. The name “NewJeans” has two meanings. First meaning: a new pair of jeans — accessible, everyday, timeless. Second meaning: New genes — a new generation of K-pop.

Minji (Kim Minji), born in 2004, is the leader of the group. She is a vocalist and rapper. Known for her elegance and maturity. Hanni (Pham Ngọc Hân), born in 2004, is Vietnamese-Australian. She is the main vocalist. Famous for her expressive facial expressions. Danielle (Danielle Marsh), born in 2005, is Korean-Australian. She is a vocalist. Known for her uniquely soft voice and charisma. Haerin (Kang Haerin), born in 2006, is a vocalist. Nicknamed “cat girl” for her feline features. Hyein (Lee Hyein), born in 2008, is the maknae. She was only 14 at debut. She is a vocalist, dancer, and rapper. These 5 members form one of the youngest groups in K-pop.

NewJeans debuted differently from all other K-pop groups. They released “Attention” directly as an MV without prior teasers. It was a disruptive strategy. The impact was immediate. The singles “Hype Boy”, “Cookie”, “Hurt” followed quickly. The EP “Get Up” (2023) contained the mega-hit “Super Shy”. It broke Spotify streaming records. The track “Ditto” stayed 25 consecutive weeks at the top of the Korean Melon chart. The EP “How Sweet” (2024) confirmed their status. “Supernatural” (collab with artist Murakami) further raised their global profile in 2024. The contract dispute between Min Hee-jin and HYBE dominated K-pop news in 2024-2025.

The Bunnies, merchandising, and ADOR: the NewJeans signature

The Bunnies fandom is one of the youngest and most active in 4th-gen K-pop. The name comes from the group's rabbit mascot. The rabbit appears in MVs, merchandising, and packaging. Each member has a customized version of the rabbit. The Bunnies are known for their social media engagement. They analyze the girls' styles, visual references, and musical choices. They are also recognized for their aesthetic curation. NewJeans-inspired moodboards flourish on Pinterest, TikTok, Instagram. The fandom is particularly strong in the USA, Japan, Southeast Asia, and Europe.

NewJeans does not have a traditional lightstick. This absence is intentional. Min Hee-jin wanted to avoid traditional K-pop codes. Instead, ADOR released several alternatives. The Bunnymaker is a small interactive object. It plays music and emits light. It is very photogenic on social media. The Bunny Beach Bags (included in the EP Get Up albums) have become iconic. The creative packaging of the albums surpasses classic K-pop standards. THE POWERPUFF GIRLS X NewJeans box is an example of a limited edition collectible. The NJ X MURAKAMI Cross Bag (Supernatural album) showcases high-art/pop culture collaborations.

NewJeans belongs to ADOR. ADOR is a sub-label of HYBE Corporation. Founder Min Hee-jin was appointed CEO. Her creative expertise is recognized. She had already contributed to several SM successes. ADOR was created specifically to launch NewJeans. The agency invests heavily in artistic direction. Visuals, MVs, styling, album concepts are all carefully crafted. In 2024-2025, a major internal conflict erupted. Min Hee-jin and HYBE clashed over ADOR's governance. This conflict affected NewJeans themselves. The 5 members announced their intention to leave ADOR in November 2024. The situation remains constantly evolving in 2025-2026. Fans hope for a resolution in favor of the group.

NewJeans’ flagship albums and merchandise

NewJeans builds its reputation around several iconic albums and products. Here are the essentials.

The EP Get Up (2023) is THE absolute iconic product. It contains the viral hits “Super Shy”, “New Jeans”, “ETA”, “Cool With You”, “Get Up”, “ASAP”. Several versions are available: Weverse Albums, Standard, Bunny Beach Bag, The Powerpuff Girls X NJ Box. The Bunny Beach Bag is particularly sought after. The 4th-gen K-pop EP that redefined the genre’s aesthetic.

The album How Sweet (2024) represents the recent star. It includes the tracks “How Sweet” and “Bubble Gum”. It is available in multiple versions. Several innovative packagings. It confirms NewJeans’ status as one of the most influential 4th-gen groups. The K-pop confirmation album that crystallized the NewJeans signature sound.

The album Supernatural (2024) completes the essential trio. Track “Supernatural” features artistic direction by Japanese artist Takashi Murakami. The NJ X MURAKAMI Cross Bag version and the Drawstring Bag version have become iconic. A high-art collaboration that demonstrates NewJeans’ artistic ambition. The most sought-after collectible items of the brand beyond classic K-pop.

Who is NewJeans for? Entering the Bunnies universe

Becoming a Bunny is for anyone attracted to the Y2K revival aesthetic and the chill R&B / UK garage sound. Fans of 4th-gen K-pop will find in NewJeans one of the absolute reference points. Fans of Y2K fashion will appreciate NewJeans’ styling. Low-rise jeans, tight tops, baby tees, playful Y2K accessories. Fans of chill R&B and dream pop will recognize themselves in the sound. Fans of advanced artistic direction will admire Min Hee-jin’s work. Every MV, photobook, packaging is designed as a work of art.

Collectors of creative K-pop packaging will be won over by NewJeans editions (Bunny Beach Bags, Powerpuff Girls boxes, Murakami collabs). Fans of high-art / pop culture collaborations will appreciate NJ X Murakami. Fans of minimalist-cool choreography will enjoy NewJeans’ choreographies. “Super Shy”, “ETA”, and “Ditto” went viral on TikTok. K-pop beginners will find in NewJeans an accessible entry point. The sound is universal, unsaturated. Fans of young female artists will appreciate the freshness of the 5 members. The empowerment message is subtly conveyed.

Building your complete NewJeans experience

To start your Bunny journey, dive into the NewJeans discography. Listen to the debut singles “Attention”, “Hype Boy”, “Cookie”, “Hurt”. Then discover the EP “OMG” (2023). It contains “Ditto” and “OMG”. Dive into the EP “Get Up” (2023). Many consider it their best work. Listen to “How Sweet” (2024) and “Supernatural” (2024). Watch their MVs — each MV is a visual work in itself. The Y2K revival aesthetic shines everywhere.

To buy authentic albums and merchandise, favor official channels. Weverse Shop offers official editions. Ma Petite Corée has a stock of references. Ktown4u complements the offer. Multiple versions of each album are available. Choose according to your preferences. The Bunny Beach Bag remains highly sought after. The NJ X Murakami Cross Bag is a collector’s item. Check ADOR authenticity (certification, packaging). Protect your albums and photocards. The secondary market is active. Beware of counterfeits.

To live the NewJeans community experience, join the Bunnies community. Download Weverse and follow NewJeans and the 5 members. Follow the official Twitter (@NewJeans_ADOR), Instagram, TikTok, YouTube accounts. Watch Phoning content and other fan apps. Participate in streaming parties during releases. Attend a NewJeans concert if possible. Follow the ADOR-HYBE contract developments. The Bunnies actively support the group during this difficult period. Share your creations (edits, fan art, aesthetic analyses) on Pinterest, TikTok, Tumblr. The Bunnies aesthetic is visually rich and accessible. Join local communities. Stay loyal to the 5 members in the spirit of New Jeans = New Genes. NewJeans’ legacy continues to transform K-pop.

Frequently asked questions about NewJeans

How to recognize an authentic NewJeans product?

Authenticity of a NewJeans product involves several simple checks. First, the packaging must be perfectly clean, without spelling mistakes or blurry prints — counterfeits often have subtle but noticeable visual defects. Next, the barcode must correspond to a product listed in official Korean databases. Finally, the printed lot number allows verification of the manufacturing date and traceability. At Ma Petite Corée, all our products are sourced directly from South Korea through official channels, eliminating any risk of counterfeits.

Our NewJeans selection at Ma Petite Corée

At Ma Petite Corée, we carefully select every NewJeans reference. All our products come directly from South Korea, through verified short supply chains. Here is our favorite selection, available in stock and shipped from Seoul to mainland France in just a few days.

Why choose NewJeans at Ma Petite Corée?

Buying Korean products in Europe can hold unpleasant surprises on general marketplaces. Counterfeits, expired products, poor storage in non-air-conditioned warehouses: the risks are real. At Ma Petite Corée, we import every NewJeans product directly from Korea. Our Seoul-based team checks every batch before shipping to guarantee absolute authenticity and freshness of formulas.

We also offer exclusive references rarely distributed in France. Korean novelties, limited editions, special formats unavailable elsewhere: our catalog constantly evolves with new products selected by our Franco-Korean team. We test products beforehand to offer you only what really works on the ground, without giving in to passing marketing trends.

NewJeans embodies revolutionary 4th-gen K-pop with its 5 members (Minji Hanni Danielle Haerin Hyein), its Y2K revival aesthetic, its Bunnies fandom, its rabbit mascot, its Murakami and Powerpuff Girls collaborations, and the signature artistic direction expertise of Min Hee-jin via ADOR. Find the entire NewJeans range at Ma Petite Corée and let yourself be tempted by this brand that embodies an essential facet of contemporary K-beauty.

Also explore our other Korean skincare brands, our K-beauty makeup universe, and discover our new imports from Seoul every week.

— Jihyun, Ma Petite Corée team