OHUI: LG H&H’s Korean luxury brand
Its story since 1997, its The First, Prime Advancer and Miracle ranges, and which product to choose for your skin: the complete guide to OHUI.
- OHUI (오휘) is a Korean luxury skincare brand, launched in 1997 by the LG Household & Health Care group.
- Its original idea: need-based skincare, designed for Korean women’s skin. Today, it presents itself as a “de-aging” brand, focused on signs of aging.
- Its ranges are easy to spot by color: gold for The First, green for Prime Advancer, pink for Miracle Moisture, blue for Miracle Aqua.
- For whom: mainly mature, dry or dull skin, with sunscreens, makeup and men’s skincare too.
Contents
In Korea, when people talk about luxury skincare, three names often come up at LG: THE WHOO, SU:M37 and OHUI. Where THE WHOO plays the royal court card, OHUI chose another path: skincare designed need by need, backed by the group’s research, in modern bottles with easy-to-recognize colors.
In this guide, we explain where OHUI comes from, what the brand puts in its formulas, how to find your way through its many ranges, and above all which product to start with for your skin. No need to buy everything: one or two well-chosen products are enough to discover the brand.
The story of OHUI, from 1997 to today
OHUI was launched in 1997 by LG, in the beauty division that today forms the LG Household & Health Care group. Its original ambition fits in one sentence: to become a brand of function-based skincare designed for Korean women. Rather than one universal cream, OHUI offered skincare sorted by need from the start: hydration, radiance, signs of aging.
Over the years, the brand built a special place for itself in Korean luxury. It added a very high-end range to its catalog, The First, with its gold jars, then more accessible lines like Miracle Moisture and Miracle Aqua for hydration, Extreme White and Miracle Toning for radiance, Age Recovery and Prime Advancer for signs of aging. It also expanded into sunscreens (Day Shield), makeup (Ultimate Cover) and men’s skincare.
In recent years, OHUI has tightened its message around one idea: “de-aging”. As of mid-October 2026, the brand presents itself as a “de-aging” solution and says it relies on a base of about 60,000 skin genetic data points and 830,000 active-ingredient analysis data points, from its research since 1997. In practice, for you, that means ranges that mainly target firmness, fine lines and radiance.
OHUI’s philosophy: one product for each need
What sets OHUI apart from other Korean luxury brands is its very functional logic. No grand story about ancestral plants: each range answers a specific question. In practice, that means three things:
- One range per need: you first choose your concern (dry skin, dull complexion, loss of firmness), then the matching line. Each bottle has its own color, which really helps you find your way.
- Familiar, easy-to-read actives: ceramides, niacinamide, collagen, PDRN… Product names often announce the main active, like the Ceramide Boosting Cream or the PDRN Booster Shot.
- The luxury of textures: rich creams, silky essences, heavy glass jars. Even without a grand story, the ritual matters: it’s a brand you enjoy placing on your vanity.
A set that brings together the basic products of the Age Recovery range, OHUI’s line designed for wrinkles and loss of firmness. Handy for testing a whole routine at once, or as a gift.
157,90 €VIEW PRODUCTOHUI’s key ingredients
Each range has its own formula, but a few actives come up often. The simplest way: look at the product name, which almost always names its key ingredient.
PDRN, the key active in Prime Advancer
PDRN has been the trendy active in Korea in recent years. OHUI placed it at the heart of its green Prime Advancer range, dedicated to the first signs of aging. You’ll find it in the De-Aging PDRN Booster Shot, a serum to apply right after the toner, for skin that looks suppler and bouncier.
Ceramides, the heart of Miracle Moisture
The pink Miracle Moisture range relies on ceramides, lipids naturally present in the skin that help keep it comfortable. You’ll find them in the Ceramide Boosting Cream, ideal when your skin feels tight.
Niacinamide, for radiance
For radiance, OHUI uses a lot of niacinamide, valued for a complexion that looks more luminous and even. The Extreme White range goes as far as displaying 10% niacinamide in its Melatoning cream.
Collagen, the signature of Age Recovery
The Age Recovery range puts collagen forward right in the names of its products: the Collagen Wrapping Mask and the Collagen Wrinkle Patch. Applied to the skin, collagen mainly helps maintain hydration and a smoother skin feel.
The OHUI ranges to know
| Range | What for |
|---|---|
| The First | The gold line, the most luxurious, for mature skin |
| Prime Advancer | The green line: firmness and first signs of aging, with PDRN |
| Age Recovery | Wrinkles and loss of firmness, built around collagen |
| Miracle Moisture | The pink line: skin barrier and comfort for dry skin |
| Miracle Aqua | The blue line: light hydration |
| Miracle Toning | The yellow line: radiance and a more even complexion |
| Extreme White | Dark spots and uneven complexion |
| Day Shield | Everyday sunscreens |
| Ultimate Cover | Makeup: cushions, compacts, stick foundation |
| For Men | The First Geniture For Men and Meister For Men |
Which OHUI for your skin?
Pick your need: we give you our favorite product, plus two others to complete it.
First signs of aging, loss of firmness
Go for the green Prime Advancer line: a rich cream in the evening, the PDRN serum after toner, and the range’s eye cream.
Dry skin that feels tight
The pink Miracle Moisture line: the ceramide cream for comfort, the toner to prep and the emulsion for milder days.
Skin lacking water
The lighter blue Miracle Aqua line: a fresh essence, its toner and its emulsion. Perfect for normal to combination skin.
Dull complexion and small dark spots
The yellow Miracle Toning cream for radiance, its soaked pads in the morning, and the Extreme White pads for more marked areas.
Deep wrinkles, craving intensive care
The Age Recovery range: a rich eye cream, the range’s emulsion, and a mask to use once or twice a week.
A complete OHUI routine, morning and evening
Morning
- CleanseThe Miracle Moisture foam, on damp skin, then rinse with lukewarm water.
- PrepA toner: Pink Barrier Skin Softener for dry skin, Miracle Aqua Skin Softener for combination skin.
- SerumThe PDRN Booster Shot or the Miracle Aqua essence, pressed onto your face.
- MoisturizeAn emulsion or the ceramide cream if your skin is dry.
- ProtectThe Day Shield Perfect Sun Red sunscreen, in a generous amount.
Evening
- CleanseRemove your makeup, then use the gentle Age Recovery foam.
- PrepYour usual toner, or the Prime Advancer Skin Softener if you follow the green line.
- SerumThe PDRN Booster Shot, or The First Sym-Micro essence for a more luxurious treat.
- EyesAn eye cream: Prime Advancer, Age Recovery or The First.
- NourishThe Prime Advancer Protein cream, or the Miracle Toning cream if radiance is your priority.
Our tips for using OHUI well
- Choose just one range to start: the toner, emulsion and cream of the same line are designed to layer together.
- Apply from lightest to richest: toner, serum, emulsion, then cream.
- Press rather than rub: essences and serums are applied by pressing your palms onto your face.
- Pat on eye cream with your ring finger, without pulling on the delicate skin.
- Pads are for the morning: one swipe over your face replaces the toner when you’re in a hurry.
- Always finish with SPF in the morning, especially if you use radiance products like Miracle Toning or Extreme White.
OHUI products are cosmetics, not treatments. If your skin is very reactive, test a new product on a small area first, and introduce only one product at a time. If you have redness, spots that change or a skin problem that lasts, ask a dermatologist for advice.
Our habit in Seoul, where winters are dry and summers humid: alternate two ranges with the seasons, Miracle Aqua in summer, Miracle Moisture in winter, when the dry air from heating makes skin feel tight. Our other trick: keep the Day Shield sun stick in your bag to reapply during the day, even over makeup. And for a gift, the brand’s sets are perfect for discovering a whole range.
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Frequently asked questions about OHUI
Is OHUI a Korean brand?
Yes. OHUI (오휘 in Korean) is a South Korean brand, launched in 1997. It belongs to the LG Household & Health Care group (LG H&H).
Which group does OHUI belong to?
To LG Household & Health Care, the beauty and home division of the LG group. It’s also the home of THE WHOO, SU:M37 and belif.
How do you pronounce OHUI?
In Korean, the brand is written 오휘, which is pronounced roughly “oh-hwee”. On some packaging, you’ll also see the name written O HUI, in two words.
What is OHUI’s most luxurious range?
It’s The First (The First Geniture), recognizable by its gold jars. It’s presented as the brand’s most high-end line, designed for mature skin.
Which OHUI range should you choose for dry skin?
Start with Miracle Moisture, the brand’s pink line, focused on the skin barrier and comfort, with its ceramide cream. If your skin mainly lacks water, the blue Miracle Aqua line is lighter.
What is OHUI’s Prime Advancer range?
It’s the brand’s green line, dedicated to the first signs of aging: loss of firmness, fine lines. Several of its products highlight PDRN, like the De-Aging PDRN Booster Shot.
Does OHUI also make men’s skincare?
Yes, with two lines: The First Geniture For Men, the most high-end, and Meister For Men, for a simple everyday routine.
Where can I buy OHUI online?
At Ma Petite Corée, you’ll find about sixty OHUI products: cleansers, toners, serums, creams, sunscreens and makeup. We deliver across Europe, directly from our office in Seoul.
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Jihyun, team Ma Petite Corée