NUMBUZIN: K-beauty numbers No.1 to No.9 NAD PDRN Bifida
In contemporary K-beauty skincare, NUMBUZIN has established itself since its founding in 2019 by Lee Il-joo and Kim Dae-yeong as a revolutionary brand thanks to a concept as simple as it is smart: the numbered system. With its slogan “What's Your Number?”, the brand replaces complex product names with clear numbers corresponding to specific skincare goals. Each numbered line targets a concern: No.1 soothing/acne, No.2 PDRN/collagen, No.3 radiance/pores, No.5 brightening/spots, No.6 night/hydration, No.7 plant-based soothing, No.9 anti-aging NAD+/NMN. Iconic products: No.3 Super Glowing Essence Toner, No.6 Deep Sleep Mask Serum, No.9 NAD+ Peptide Lifting Serum.
At Ma Petite Corée, we have included NUMBUZIN in our K-beauty innovation catalog, convinced by the brilliance of the numbered concept that simplifies skincare understanding, by the premium ingredients (NAD+, NMN, PDRN, Bifida, Niacinamide), and by the scientific coherence of a brand that puts effectiveness at the center. In this article, we deeply analyze the brand’s DNA. History, philosophy, key ingredients and concepts, flagship products, adapted routines: everything you need to know to understand why NUMBUZIN fully deserves its place in your K-beauty routine.
NUMBUZIN: the numbered K-beauty brand founded in 2019
NUMBUZIN is a Korean skincare brand founded in 2019 by Lee Il-joo and Kim Dae-yeong, two entrepreneurs passionate about Korean beauty and driven by a strong conviction: skincare must be simple, honest, and effective. Before NUMBUZIN, Lee Il-joo had already proven himself by creating FWEE (a sister makeup brand). The central goal of NUMBUZIN: rethink skincare by removing marketing noise. Instead of fanciful names hard to remember (“Regenerating Luminous Essence”, “Advanced Youth Activator”), NUMBUZIN assigns a unique number to each solution.
The philosophy “What's Your Number?” transforms the relationship with skincare. Instead of searching for the perfect product among dozens of confusing names, the consumer identifies their concern (radiance, hydration, anti-aging, glow, pores, acne) and chooses their number. The system allows building a personalized routine by combining numbers from different lines — for example No.1 (sensitive cleanser) + No.3 (radiance toner) + No.9 (anti-aging serum). This freedom of combination is rare in the Korean brand universe, which usually recommends closed routines within the same line.
NUMBUZIN relies on premium scientifically validated ingredients. No.3 uses probiotic ferments (42% bifida ferment lysate + 21% galactomyces ferment filtrate + niacinamide). No.9 includes NAD+ (Nicotinamide Adenine Dinucleotide, an essential coenzyme for cellular energy production), NMN (NAD+ precursor), 50 peptides, Rose PDRN 5% (PolyDeoxyriboNucleotide), and Salmon PDRN. No.1 Clear Filter Sun Essence uses a 49.8% soothing plant formula (heartleaf, centella, licorice, madecassoside). No.5 combines glutathione, vitamin C, and niacinamide. No.6 relies on 63% Icelandic glacial water + HA + niacinamide + turmeric + adenosine for night anti-aging. This scientific richness shows that NUMBUZIN takes formulation as seriously as branding.
Numbers No.3, No.6, and No.9: the NUMBUZIN signature
The No.3 Super Glowing Essence Toner (200ml / 300ml jumbo) is NUMBUZIN’s absolute iconic product. A fermented toner-essence that has won over the global K-beauty community thanks to its clear viscous texture and remarkable concentration of 42% bifida ferment lysate + 21% galactomyces ferment filtrate + niacinamide. The probiotic ferments balance the skin microbiome, boost hydration, restore elasticity, and reveal smooth skin texture. Niacinamide enhances radiance. Result: glowy radiant skin over time, the signature K-beauty glass skin effect. The No.3 line also includes the Porcelain Base-Skip Tone Up Beige SPF50+ (base + tone-up + SPF), the Pore Reset Ampoule Shot, and the Skin Softening Serum.
The No.6 Deep Sleep Mask Pack Serum (50ml) is another iconic pillar of NUMBUZIN. A revolutionary night mask-serum formulated with 63% Icelandic glacial water (naturally ultra-pure water with unique mineralizing properties), combined with hyaluronic acid, niacinamide, turmeric root extract, and adenosine. Apply before bed, no rinsing. Upon waking: skin visibly plumped, glowy, firm, imperfections reduced. Perfect to boost radiance before an event or simply as a weekly anti-fatigue treatment. Complemented by No.7 Mild Green Soothing Serum (29 calming ingredients including mugwort, cica, noni) and other soothing products.
The No.9 NAD+ / NMN line is NUMBUZIN’s premium anti-aging range. The No.9 NAD+ Peptide Lifting Serum combines NAD+ + 50 peptides + hyaluronic acid for firmness, fine lines, elasticity. The No.9 NMN BIO Lifting Essential Essence extends the action to a full essence. The No.9 NAD+ Salmon PDRN Glow Boosting Toner includes salmon PDRN (the original) for regeneration + radiance. The No.9 NMN RetinA Volume Shot Eye Cream and the NAD+ Retinol Eye Cream target the eye contour. The No.9 NAD+ BIO Lifting-sil Full Face Mask with lifting band incorporates the most advanced Korean cosmetic technology. Finally, the No.2 Rose PDRN Collagen Plumping Mask Pack and the No.2 Rose PDRN Collagen Wrapping Overnight Film Pack use Rose PDRN + 6 peptides for instantly visible plumping effects. The Glutathione C Trace Film Pad 70 Pads combines glutathione and vitamin C for complexion evenness.
NUMBUZIN’s flagship products
NUMBUZIN builds its global reputation around several cult products that have become K-beauty references. Here are the essentials.
The No.3 Super Glowing Essence Toner is THE absolute iconic product. 42% bifida + 21% galactomyces + niacinamide. Clear viscous texture, glass skin effect. Suitable for all skin types, especially dull and uneven texture. Available in 200ml or 300ml jumbo size. The K-beauty fermented toner adopted by millions of users for glow from within. Essential for the daily routine.
The No.6 Deep Sleep Mask Pack Serum is the night star. 63% Icelandic glacial water + HA + niacinamide + turmeric + adenosine. Apply before bed, no rinsing. Wake up with plumped, glowy, firm skin. The K-beauty night mask-serum that turns sleep into intensive anti-aging treatment, ideal for periods of skin fatigue or before events.
The No.9 NAD+ Peptide Lifting Serum completes the essential anti-aging trio. NAD+ + 50 peptides + HA. Firmness, fine lines, elasticity. Suitable for face and body. Suitable for mature skin from 35 years or as prevention from 30 years. The pioneering K-beauty anti-aging serum with topical NAD+, a revolutionary ingredient in contemporary anti-aging.
Who is NUMBUZIN for? Adapting the brand to your skin
NUMBUZIN primarily targets consumers who value simplicity and effectiveness. The numbered system appeals both to K-beauty beginners (who finally find an intuitive framework) and experts (who appreciate the freedom to combine numbers). Skin with multiple simultaneous concerns (for example, radiance + anti-aging + pores) can build their custom routine by combining No.3 + No.9 + No.3 Pore Reset. Dehydrated and dull skin will opt for No.3 toner and No.6 deep sleep mask. Mature skin will turn to the complete No.9.
Sensitive or acne-prone skin will choose the No.1 line (Clear Filter Sun Essence, Pure-Full Calming Herb Toner, Pantothenic B5 Hyaluronic Active Clear Mask, Miracle Troubled Care Double Kit with Spot Ampoule + Spot Patch). Skin with pigmentation spots will find a complete brightening treatment in the No.5 line (Vitamin Spotlight Sheet Mask, Vitamin Niacinamide Concentrated Pads, Goodbye Blemish Serum, Glutathione C Trace Film Pad). Fans of innovative ingredients (NAD+, NMN, PDRN, ferments) will be delighted by NUMBUZIN’s scientific watch. Consumers who like mixing routines will freely explore possible combinations. Finally, travelers will opt for No.3 Porcelain Base-Skip Tone Up Beige SPF50+ (3-in-1 makeup + SPF + skincare).
Building your complete NUMBUZIN routine
A NUMBUZIN routine starts with the choice of your main number. If your goal is radiance and texture: focus on No.3 (toner + serum + pore reset). If it’s anti-aging: No.9 (toner + essence + serum + eye cream). If it’s intense hydration: No.6 (deep sleep mask serum). For brightening: No.5 (pads + serum + sheet mask). For soothing: No.1 and No.7. For regeneration: No.2 (rose PDRN). Cleansing: use No.1 Easy Peasy Cleansing Oil + a gentle compatible cleanser in the evening.
Build your daily basic routine. Morning: No.1 Pure-Full Calming Herb Toner (sensitive skin) or No.3 Super Glowing Essence Toner (all skin types, radiance) + a serum adapted to your concern (No.3 Skin Softening Serum for texture, No.5 for spots, No.9 for anti-aging) + a compatible cream + SPF (No.1 Clear Filter Sun Essence recommended). Evening: makeup removal + cleanser + toner (same as morning) + specific treatment (No.2 Rose PDRN Mask 2x/week, No.9 serum daily from 30 years, No.5 Goodbye Blemish Serum for spots) + nourishing cream.
Include targeted weekly rituals. No.6 Deep Sleep Mask Serum 2-3 times a week as the last step in the evening (no rinsing), to boost radiance and firmness during sleep. No.2 Rose PDRN Collagen Plumping Mask Pack or No.9 NAD+ BIO Lifting-sil Full Face Mask once a week for visible lifting effect. No.5 Vitamin Spotlight Sheet Mask occasionally for a radiance boost before an event. For imperfections, keep No.1 Miracle Troubled Care Kit handy (Spot Ampoule + Spot Patch). For the eye contour, include No.9 NAD+ Retinol Eye Cream or No.9 NAD Collagen Overnight Selfie Patches. With this numbered and personalized NUMBUZIN routine, you benefit from a scientific and clear K-beauty approach, where each number is consciously chosen to meet your current need — in the founding philosophy “What's Your Number?”.
Frequently asked questions about NUMBUZIN
How to recognize an authentic NUMBUZIN product?
Authenticity of a NUMBUZIN product involves several simple checks. First, the packaging must be perfectly clean, without spelling mistakes or blurry prints — counterfeits often have subtle but noticeable visual defects. Next, the barcode must correspond to a product listed in official Korean databases. Finally, the printed batch number allows verifying the manufacturing date and traceability. At Ma Petite Corée, all our products are sourced directly from South Korea through official channels, eliminating any risk of counterfeiting.
How to store your NUMBUZIN products daily?
Optimal storage of Korean cosmetics relies on a few simple rules. Store your NUMBUZIN products away from direct light and temperature variations, ideally between 15 and 25°C. The bathroom, often humid and warm, is not ideal for sensitive actives like vitamin C or retinol. Always close caps tightly and avoid contaminating jars with fingers: use a clean spatula. Respect the expiration date after opening (PAO) indicated on each package, generally between 6 and 12 months depending on the product.
Our NUMBUZIN selection at Ma Petite Corée
At Ma Petite Corée, we carefully select each NUMBUZIN reference. All our products come directly from South Korea, through verified short supply chains. Here is our favorite selection, available in stock and shipped from Seoul to mainland France in just a few days.
Why choose NUMBUZIN at Ma Petite Corée?
Buying Korean products in Europe can bring unpleasant surprises on general marketplaces. Counterfeits, expired products, poor storage in non-air-conditioned warehouses: the risks are real. At Ma Petite Corée, we import each NUMBUZIN product directly from Korea. Our team based in Seoul checks each batch before shipping to guarantee absolute authenticity and freshness of formulas.
We also offer exclusive references rarely distributed in France. Korean novelties, limited editions, special formats unavailable elsewhere: our catalog constantly evolves with new products selected by our Franco-Korean team. We test products beforehand to offer you only what really works in practice, without giving in to passing marketing trends.
NUMBUZIN embodies innovative numbered K-beauty founded in 2019 by Lee Il-joo, with its lines No.1 soothing, No.2 PDRN, No.3 bifida radiance, No.5 brightening, No.6 glacial night, No.9 NAD+/NMN anti-aging, for a scientifically rigorous customizable routine. Find the entire NUMBUZIN range on Ma Petite Corée and let yourself be tempted by this brand that represents an essential facet of contemporary K-beauty.
Also explore our other Korean skincare brands, our K-beauty makeup universe, and discover our new arrivals imported from Seoul every week.
— Jihyun, Ma Petite Corée team