ABIB: the K-beauty brand with Jirisan heartleaf for sensitive skin
In the K-beauty world dedicated to sensitive skin, ABIB has established itself as an essential reference thanks to a signature ingredient: heartleaf (Houttuynia cordata), a soothing plant grown in the Jirisan mountains. Its Heartleaf Spot Pad Calming Touch toner pads have become number one on Olive Young in Korea, proof of the remarkable effectiveness of the formulations. A brand that embodies rediscovered purity, with a poetic philosophy inspired by the ancient Hebrew word "abib" meaning "young grain."
At Ma Petite Corée, we have added ABIB to our catalog, convinced by the purity of the approach and the exceptional soothing effectiveness of the Heartleaf line on the most reactive skin. In this article, we thoroughly analyze the brand's DNA. History, philosophy, key ingredients and concepts, flagship products, suitable routines: everything you need to know to understand why ABIB fully deserves its place in your K-beauty routine.
ABIB: the K-beauty brand of rediscovered purity
ABIB is a Korean brand dedicated to sensitive skin and minimalist but effective formulations. Its name draws from biblical and agricultural history: "Abib" was the first month of the ancient Hebrew calendar, synonymous with "young grain," a symbol of spring rebirth. This poetic inspiration reflects the brand's philosophy: helping the skin regain its original pure state, like a young sprout in spring, by freeing it from accumulated aggressions (pollution, stress, overly harsh cosmetics).
The brand emphasizes the purity of ingredients and minimalist formulations. Rather than multiplying exotic actives, ABIB chooses a few iconic Korean ingredients and uses them at high concentrations. Jirisan heartleaf (Houttuynia cordata) is present in several products at spectacular concentrations: 40,000 ppm in the Heartleaf Spot Pad Calming Touch, 50,000 ppm in the Heartleaf Calming Toner Skin Booster. Numbers that speak for themselves about the brand's seriousness.
ABIB's success is international, driven by its award-winning flagship products. The Heartleaf Spot Pad Calming Touch was voted number one toner pad on Olive Young, South Korea's largest beauty retailer. The Heartleaf Calming Toner Skin Booster has also enjoyed global success. The brand is now distributed in many countries and has gradually expanded beyond heartleaf with the Jericho Rose line (Jericho roses for collagen), Rice Probiotics (Jirisan red rice with probiotics), and Sedum Hyaluron (sunscreens).
Jirisan heartleaf: ABIB's signature
The heartleaf (Houttuynia cordata), also called "yu xing cao" in Chinese or "eo-seong-cho" in Korean, is a medicinal plant used for millennia in East Asia for its antibacterial, anti-inflammatory, and soothing properties. Its heart-shaped leaves give it its Western name. In traditional Korean medicine, it is used to treat skin inflammations, irritations, and various dermatological issues.
ABIB sources its heartleaf exclusively from the Jirisan mountains, one of South Korea's most preserved national parks. This controlled origin guarantees exceptional plant quality, free from pollution and rich in active ingredients. The brand extracts quercetin, a powerful antioxidant flavonoid that purifies pores and reduces inflammation. ABIB formulations reach impressive concentrations of 40,000 to 50,000 ppm, well above the market average.
ABIB enriches its formulas with synergistic ingredients including heartleaf. The gaultheria leaf extract provides a natural form of salicylic acid that gently exfoliates without irritation. Acetyl glucosamine hydrates and brightens. Hyaluronic acid and allantoin complete the soothing and moisturizing effect. The 100% double-sided cotton toner pads (textured for exfoliating, smooth for soothing) are a practical detail that makes a difference in use. A daily product that combines practicality and luxury.
ABIB's flagship products
ABIB structures its catalog around a few iconic products. Here are the brand's essentials.
The Heartleaf Spot Pad Calming Touch is ABIB’s absolute star product, the number one toner pad on Olive Young. 40,000 ppm of Jirisan heartleaf extract in 100% cotton double-sided pads. Instantly soothes, gently exfoliates, refreshes sensitive skin. Immediate cooling effect appreciated in summer. Versatile use: wipe with toner or apply locally as a soothing patch on irritated areas.
The Heartleaf Calming Toner Skin Booster increases the concentration to 50,000 ppm of heartleaf extract. This hybrid toner-booster hydrates and soothes simultaneously, with a refreshing effect on skin temperature. Fluid texture and quickly absorbed. Ideal as the first step in your routine after cleansing, especially during periods of skin stress or sun exposure.
The Jericho Rose Collagen Gel Mask represents the brand’s extension into anti-aging. A vegan hydrogel mask dermatologically tested, with 100,005 ppm of fermented collagen, Palmitoyl Tripeptide-5, and Jericho rose extracts (resurrection plant). Intensely hydrating and plumping, perfect for a radiance boost before an event or as a gentle weekly anti-aging treatment.
ABIB for whom? Adapting the brand to your skin
ABIB primarily targets sensitive, reactive, or inflammation-prone skin. Skin prone to chronic redness, eczema, psoriasis, or rosacea will find a true soothing ally here. Acne-prone skin will particularly benefit from the natural antibacterial action of heartleaf, combined with the gentle exfoliation of wintergreen extracts. The brand is hypoallergenic, fragrance-free, alcohol-free, and dermatologically tested.
Normal to combination skin can also include ABIB in their routine, especially for targeted treatment during periods of skin stress or seasonal changes. Mature skin will benefit more from the Jericho Rose Collagen line, which is more focused on anti-aging. Skin prone to spots or hyperpigmentation will find high-quality sun protection with a remarkable preventive effect in the Sedum Hyaluron Sunscreen SPF50+ line. A truly universal brand in its variations.
Building your complete ABIB routine
A typical ABIB routine follows a progressive soothing approach. In the morning, start with the Abib Acne Foam Cleanser Heartleaf Foam which combines natural salicylic acid and heartleaf for gentle cleansing. Then apply the Heartleaf Spot Pad Calming Touch by wiping it over the entire face, focusing on rougher areas with the embossed side of the pad.
Then apply the Heartleaf Calming Toner Skin Booster by hand or on cotton to enhance hydration and soothing. Continue with the Abib Heartleaf Essence Calming Pump or the Heartleaf TECA Capsule Serum to target sensitive areas. Finish with the Hydration Creme Water Tube to lock in moisture, then the Sedum Hyaluron Sunscreen SPF50+ PA++++ which combines sun protection and deep hydration.
In the evening, double cleanse and repeat the steps without SPF. Once or twice a week, include a Mild Acidic pH Sheet Mask Heartleaf Fit for an intense soothing boost, or the Rice Probiotics Overnight Mask Barrier Jelly for a nighttime repairing effect (lactobacillus + Jirisan rice bran extract). For occasional pimples or blackheads, apply a Heartleaf Spot Pad Calming Touch as a localized patch for 5-10 minutes. ABIB recommends gradually integrating the brand by testing one product at a time over a minimum 4-week cycle to properly assess the benefits.
Frequently asked questions about ABIB
How to recognize an authentic ABIB product?
The authenticity of an ABIB product involves several simple checks. First, the packaging must be perfectly clean, with no spelling mistakes or blurry prints — counterfeits often have subtle but noticeable visual defects. Next, the barcode must match a product listed in the official Korean databases. Finally, the printed batch number allows you to verify the manufacturing date and traceability. At Ma Petite Corée, all our products are sourced directly from South Korea through official channels, eliminating any risk of counterfeiting.
How to preserve your ABIB products daily?
Optimal preservation of Korean cosmetics relies on a few simple rules. Store your ABIB products away from direct light and temperature fluctuations, ideally between 15 and 25°C. The bathroom, often humid and warm, is not the ideal place for sensitive actives like vitamin C or retinol. Always close the caps tightly and avoid contaminating jars with your fingers: use a clean spatula. Respect the expiration date after opening (PAO) indicated on each package, usually between 6 and 12 months depending on the product.
Our ABIB selection at Ma Petite Corée
At Ma Petite Corée, we select each ABIB reference with the utmost care. All our products come directly from South Korea, through a verified short supply chain. Here is our favorite selection, available in stock and shipped from Seoul to mainland France in just a few days.
Why choose ABIB at Ma Petite Corée?
Buying Korean products in Europe can lead to unpleasant surprises on general marketplaces. Counterfeits, expired products, poor storage in non-air-conditioned warehouses: the risks are very real. At Ma Petite Corée, we import each ABIB product directly from Korea. Our team based in Seoul checks every batch before shipping to guarantee absolute authenticity and freshness of the formulas.
We also offer exclusive references rarely distributed in France. Korean novelties, limited editions, special formats unavailable elsewhere: our catalog is constantly evolving with new products selected by our Franco-Korean team. We test products beforehand to offer you only what truly works in practice, without giving in to fleeting marketing trends.
ABIB embodies pure and soothing K-beauty, with a genuine commitment to sensitive skin and active ingredient concentrations that make it a serious reference in the segment. Find the entire ABIB range on Ma Petite Corée and let yourself be tempted by this brand that represents an essential facet of contemporary K-beauty.
— Sora, Ma Petite Corée team