PURITO

★ K-BEAUTY VEGAN CLEAN · SEOUL

CLEAN BEAUTY,
EN SIGNATURE.

PURITO is the leading K-beauty Seoul clean & vegan brand known for its sensitive-safe formulas and cult SPF products. Its promise since its inception: safe ingredients (no parabens, no PEGs, no sulfates, no animal-derived), proven effectiveness, affordable prices. Centella Unscented, Wonder Releaf Centella, Daily Go-To Sunscreen — PURITO is one of the most talked-about vegan K-beauty brands on Reddit and Hwahae.

PURITO

★ PURITO EXPERTISE

VEGAN + CENTELLA + SPF HEALTHY FORMULAS

Centella, Wonder Releaf, Daily Go-To Sunscreen: clean K-beauty.

PURITO was born from an obsession: to prove that effective K-beauty can be made without controversial ingredients. All formulas are vegan, paraben-free, free of denatured alcohol, and free of harsh fragrance. Here are the 3 signature pillars.

✦ PILLAR 01

CENTELLA UNSCENTED

Centella + Galactomyces fragrance-free. The Centella Unscented Serum soothes redness, repairs the barrier, and brightens — an accessible vegan anti-redness staple.

✦ PILLAR 02

WONDER RELEAF CENTELLA

Centella + Houttuynia for sensitive skin. The Wonder Releaf Centella Toner has become a cult favorite — daily soothing boost.

✦ PILLAR 03

DAILY GO-TO SUNSCREEN

SPF50+ PA++++ vegan sunscreen, fragrance-free, lightweight non-greasy texture. The Daily Go-To Sunscreen is one of the best K-beauty SPFs for sensitive skin.

Vegan, fragrance-free, healthy formulas, affordable prices: PURITO is the most relevant clean K-beauty for those who read their INCI.

★ THE SIGNATURE RANGES

THE 3 CULT RANGES

Choose your range according to your need: soothe, hydrate, or protect.

01

CENTELLA UNSCENTED

Soothe without fragrance

The iconic range. The Centella Unscented Serum soothes and repairs without fragrance — a vegan anti-redness staple.

02

WONDER RELEAF CENTELLA

Daily soothing

Centella + Houttuynia for sensitive skin. The Wonder Releaf Centella Toner is your daily soothing ally.

03

DAILY GO-TO SUNSCREEN

Gentle sun protection

SPF50+ vegan. The Daily Go-To Sunscreen has become a cult favorite — high protection, fluid texture, fragrance-free, suitable for sensitive skin.

★ THE ENTIRE COLLECTION

DISCOVER THE ENTIRE COLLECTION
PURITO BELOW

From the cult-favorite Centella Unscented to Wonder Releaf and Daily Go-To Sunscreen, find all authentic PURITO skincare — imported directly from Seoul, with no customs fees.

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42 products
PURITO

PURITO Hydro Wave Deep Sea Cream 50ml

22.90 €
Décris l'image en français en mentionnant le produit PURITO Hydro Wave Deep Sea Cream 50ml, flacon crème PURITO sur fond bleu.Décris l'image en français en mentionnant le produit, la marque et le contexte visuel PURITO Hydro Wave Deep Sea Cream 50ml

PURITO Hydro Wave Deep Sea Cream 50ml

PURITO
22.90 €

PURITO Hydro Wave Deep Sea Cream 50ml

Light moisturizing cream enriched with deep sea marine water, the PURITO Hydro Wave Deep Sea Cream 50ml intensely revitalizes dehydrated skin. Its formula, rich in seaweed extracts and hyaluronic acid, provides long-lasting hydration while soothing irritations. Refreshing gel texture, ideal for sensitive or oily skin. Fragrance-free, cruelty-free, vegan, and suitable for a clean beauty routine.
PURITO

PURITO Hydro Wave Deep Sea Serum 60ml

25.90 €
PURITO Hydro Wave Deep Sea Serum 60ml de Purito, flacon bleu avec éclaboussures d’eau sur fond bleu ciel, soin hydratant.PURITO Hydro Wave Deep Sea Serum 60ml de la marque PURITO, flacon bleu dans une scène d’eau et bulles, contexte océanique

PURITO Hydro Wave Deep Sea Serum 60ml

PURITO
25.90 €

PURITO Hydro Wave Deep Sea Serum 60ml

Intense moisturizing serum formulated with 66% deep sea water, PURITO Hydro Wave Deep Sea Serum soothes, revitalizes, and deeply nourishes the skin. Enriched with panthenol and seaweed, it strengthens the skin barrier, reduces signs of dehydration, and leaves the skin soft and radiant. Its light, non-sticky texture is perfect for sensitive and dehydrated skin.
PURITO

PURITO Mighty Bamboo Panthenol Serum 30ml

23.90 €
Décris l'image en français en mentionnant le produit, la marque et le contexte visuel : PURITO Mighty Bamboo Panthenol Serum 30mlPURITO Mighty Bamboo Panthenol Serum 30ml Purito, flacon sous cloche, fond turquoise, gouttes d’eau, visuel skincare

PURITO Mighty Bamboo Panthenol Serum 30ml

PURITO
23.90 €

PURITO Mighty Bamboo Panthenol Serum 30ml

Powerful moisturizing serum enriched with bamboo and panthenol, PURITO Mighty Bamboo Panthenol Serum intensely soothes the skin while strengthening the skin barrier. Ideal for sensitive skin, it provides long-lasting hydration, reduces redness, and improves elasticity. Its lightweight, vegan, and fragrance-free formula is perfect for minimalist and skin-friendly routines.
PURITO

PURITO Fermentedd Complex 94 Boosting Essence 150ml

23.90 €
PURITO Fermentedd Complex 94 Boosting Essence 150mlPURITO Fermentedd Complex 94 Boosting Essence 150ml

PURITO Fermentedd Complex 94 Boosting Essence 150ml

PURITO
23.90 €

PURITO Fermentedd Complex 94 Boosting Essence 150ml

Light and moisturizing essence enriched with 94% fermented complex, the PURITO Fermented Complex 94 Boosting Essence improves skin elasticity, revives complexion radiance, and strengthens the skin barrier. Formulated without fragrance or irritating ingredients, it is perfect for sensitive skin. Thanks to its nutrient-rich fermented ingredients, it enhances the absorption of subsequent skincare products and helps even out the skin tone for smoother, more radiant skin.
PURITO

PURITO Wonder Releaf Centella Toner Unscented 200ml

18.90 €
25.90 €
Décris l’image en français : PURITO Wonder Releaf Centella Toner Unscented 200ml, flacons PURITO avec gouttelettes sur fond vert clair.PURITO Wonder Releaf Centella Toner Unscented 200ml de Purito : flacon vert sur fond clair, contexte cosmétique.
SALE

PURITO Wonder Releaf Centella Toner Unscented 200ml

PURITO
18.90 €
25.90 €

PURITO Wonder Releaf Centella Toner Unscented 200ml

PURITO Wonder Relief Centella Toner Unscented 200ml is a soothing toner formulated without fragrance, ideal for sensitive skin. Enriched with 80% Centella Asiatica extract, it soothes irritation, strengthens the skin barrier, and provides intense hydration. Its lightweight texture absorbs quickly without leaving a sticky residue. Hypoallergenic, alcohol-free, and free of essential oils, it is perfect for daily facial care for soft, balanced, and visibly healthier skin.
PURITO

PURITO From Green Avocado Cleansing Balm 100ml

21.90 €
PURITO From Green Avocado Cleansing Balm 100mlPURITO From Green Avocado Cleansing Balm 100ml

PURITO From Green Avocado Cleansing Balm 100ml

PURITO
21.90 €

PURITO From Green Avocado Cleansing Balm 100ml

Gentle and nourishing cleansing balm made with avocado, the PURITO From Green Avocado Cleansing Balm effectively removes makeup and impurities while preserving skin hydration. Formulated with natural-origin ingredients, free from mineral oils, PEG, and artificial fragrance, it is suitable for sensitive skin. Rich in antioxidants and essential fatty acids, it leaves the skin soft, clean, and radiant without any tightness.
PURITO

PURITO From Green Cleansing Oil 200ml

22.90 €
PURITO From Green Cleansing Oil 200mlPURITO From Green Cleansing Oil 200ml

PURITO From Green Cleansing Oil 200ml

PURITO
22.90 €

PURITO From Green Cleansing Oil 200ml

PURITO From Green Cleansing Oil 200ml is a gentle, vegan makeup remover oil formulated with 100% natural plant oils. It effectively removes makeup, excess sebum, and impurities without irritating the skin. Its light texture rinses off easily without leaving a greasy residue. Ideal for sensitive skin, it respects the skin barrier, hydrates, and soothes thanks to its fragrance-free formulation, free from mineral oils and harsh ingredients.
PURITO

PURITO Clear Code Superfruit Cleanser 150ml

21.90 €
PURITO Clear Code Superfruit Cleanser 150ml, bouteille verte sur fond vert avec superfruit et feuilles.Personne appliquant la mousse du PURITO Clear Code Superfruit Cleanser 150ml, nettoyant visage PURITO sur peau.

PURITO Clear Code Superfruit Cleanser 150ml

PURITO
21.90 €

PURITO Clear Code Superfruit Cleanser 150ml

PURITO Clear Code Superfruit Cleanser 150ml is a gentle cleanser formulated with antioxidant-rich superfruit extracts to purify the skin while respecting its natural barrier. Ideal for blemish-prone skin, it deeply cleanses without drying, helps regulate excess sebum, and soothes inflammation. Its vegan formula without harsh ingredients offers a refreshing cleansing experience suitable for sensitive skin.
42 products

PURITO

42 products

★ TO GO FURTHER

THE WORLD OF CLEAN VEGAN K-BEAUTY

PURITO, MARY&MAY, DR.CEURACLE — the rigorous vegan K-beauty.

PURITO: the clean beauty vegan Centella Unscented K-beauty brand
★ THE BRAND

PURITO: the clean beauty vegan Centella Unscented K-beauty brand

The full story of PURITO: the birth of Seoul vegan clean, Centella Unscented, and the sensitive-safe philosophy.

READ THE ARTICLE →
PURITO: the Seoul K-beauty vegan Wonder Releaf Centella brand
★ LEARN MORE

PURITO: the Seoul K-beauty vegan Wonder Releaf Centella brand

A deep dive into Wonder Releaf, Galacto-Niacin, and Daily Go-To Sunscreen — the complete PURITO routine.

READ THE ARTICLE →
Korean SPFs 2026: the ultimate guide to the best K-beauty sunscreens
★ THE SPF GUIDE

Korean SPFs 2026: the ultimate guide to the best K-beauty sunscreens

The complete guide to Korean SPFs: where the Daily Go-To Sunscreen PURITO ranks among the best K-beauty SPFs of 2026.

READ THE ARTICLE →

★ YOUR QUESTIONS

PURITO FAQ

Everything you need to know about vegan K-beauty from Seoul.

Which PURITO product to start with?

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The Wonder Releaf Centella Toner is the essential starter: it’s the brand’s bestseller, a soothing and hydrating universal toner. For SPF, the Daily Go-To Sunscreen is the other PURITO must-have.

Centella Unscented vs Wonder Releaf: difference?

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Centella Unscented is the fragrance-free version, the gentlest, for ultra-sensitive skin. Wonder Releaf Centella has a slight natural scent (but no synthetic fragrance), similar texture. If you react to any fragrance, choose Unscented. Otherwise, Wonder Releaf is also perfect.

Is the Daily Go-To Sunscreen really good?

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Yes, it is one of the most discussed K-beauty SPFs on Reddit/Hwahae for its quality. SPF50+ PA++++, fluid texture, fragrance-free, vegan, affordable price. Ideal for sensitive skin. The "Original" or "Centella Green Level Safe Sun" versions vary slightly — the core idea is the same.

Is PURITO really 100% vegan?

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Yes, all PURITO formulas are vegan and cruelty-free, certified. No animal-derived ingredients, no animal testing. This has been a core identity of the brand since its inception.

Is it suitable for atopic skin / eczema?

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Generally very well tolerated, especially the Centella Unscented range. Fragrance-free, no denatured alcohol, ultra-gentle formulas. To be used as a complement (not a substitute) to medical care for severe atopic skin.

Are PURITO products on Ma Petite Corée authentic?

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Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.