PURITO
★ K-BEAUTY VEGAN CLEAN · SEOUL
CLEAN BEAUTY,
EN SIGNATURE.
PURITO is the leading K-beauty Seoul clean & vegan brand known for its sensitive-safe formulas and cult SPF products. Its promise since its inception: safe ingredients (no parabens, no PEGs, no sulfates, no animal-derived), proven effectiveness, affordable prices. Centella Unscented, Wonder Releaf Centella, Daily Go-To Sunscreen — PURITO is one of the most talked-about vegan K-beauty brands on Reddit and Hwahae.
★ PURITO EXPERTISE
VEGAN + CENTELLA + SPF HEALTHY FORMULAS
Centella, Wonder Releaf, Daily Go-To Sunscreen: clean K-beauty.
PURITO was born from an obsession: to prove that effective K-beauty can be made without controversial ingredients. All formulas are vegan, paraben-free, free of denatured alcohol, and free of harsh fragrance. Here are the 3 signature pillars.
✦ PILLAR 01
CENTELLA UNSCENTED
Centella + Galactomyces fragrance-free. The Centella Unscented Serum soothes redness, repairs the barrier, and brightens — an accessible vegan anti-redness staple.
✦ PILLAR 02
WONDER RELEAF CENTELLA
Centella + Houttuynia for sensitive skin. The Wonder Releaf Centella Toner has become a cult favorite — daily soothing boost.
✦ PILLAR 03
DAILY GO-TO SUNSCREEN
SPF50+ PA++++ vegan sunscreen, fragrance-free, lightweight non-greasy texture. The Daily Go-To Sunscreen is one of the best K-beauty SPFs for sensitive skin.
Vegan, fragrance-free, healthy formulas, affordable prices: PURITO is the most relevant clean K-beauty for those who read their INCI.
★ THE SIGNATURE RANGES
THE 3 CULT RANGES
Choose your range according to your need: soothe, hydrate, or protect.
CENTELLA UNSCENTED
Soothe without fragrance
The iconic range. The Centella Unscented Serum soothes and repairs without fragrance — a vegan anti-redness staple.
WONDER RELEAF CENTELLA
Daily soothing
Centella + Houttuynia for sensitive skin. The Wonder Releaf Centella Toner is your daily soothing ally.
DAILY GO-TO SUNSCREEN
Gentle sun protection
SPF50+ vegan. The Daily Go-To Sunscreen has become a cult favorite — high protection, fluid texture, fragrance-free, suitable for sensitive skin.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
PURITO BELOW
From the cult-favorite Centella Unscented to Wonder Releaf and Daily Go-To Sunscreen, find all authentic PURITO skincare — imported directly from Seoul, with no customs fees.
PURITO Luminous Moisture Shea Butter Body Lotion 300ml
PURITO Wonder Releaf Centella BB Cream 30mml
PURITO Wonder Releaf Celtella BB Cushion 15g
PURITO Daily Soft Touch Sun Cream SPF50+PA++++
PURITO Daily Soft Touch Sun Stick SPF50+PA++++
PURITO Wonder Releaf Centella Cream Unscented 50ml
PURITO Timeless Bloom Retinol Spot Cream 30ml
PURITO Hydro Wave Deep Sea Cream 50ml
★ TO GO FURTHER
THE WORLD OF CLEAN VEGAN K-BEAUTY
PURITO, MARY&MAY, DR.CEURACLE — the rigorous vegan K-beauty.
PURITO: the clean beauty vegan Centella Unscented K-beauty brand
The full story of PURITO: the birth of Seoul vegan clean, Centella Unscented, and the sensitive-safe philosophy.
READ THE ARTICLE →
PURITO: the Seoul K-beauty vegan Wonder Releaf Centella brand
A deep dive into Wonder Releaf, Galacto-Niacin, and Daily Go-To Sunscreen — the complete PURITO routine.
READ THE ARTICLE →
Korean SPFs 2026: the ultimate guide to the best K-beauty sunscreens
The complete guide to Korean SPFs: where the Daily Go-To Sunscreen PURITO ranks among the best K-beauty SPFs of 2026.
READ THE ARTICLE →★ YOUR QUESTIONS
PURITO FAQ
Everything you need to know about vegan K-beauty from Seoul.
Which PURITO product to start with?
The Wonder Releaf Centella Toner is the essential starter: it’s the brand’s bestseller, a soothing and hydrating universal toner. For SPF, the Daily Go-To Sunscreen is the other PURITO must-have.
Centella Unscented vs Wonder Releaf: difference?
Centella Unscented is the fragrance-free version, the gentlest, for ultra-sensitive skin. Wonder Releaf Centella has a slight natural scent (but no synthetic fragrance), similar texture. If you react to any fragrance, choose Unscented. Otherwise, Wonder Releaf is also perfect.
Is the Daily Go-To Sunscreen really good?
Yes, it is one of the most discussed K-beauty SPFs on Reddit/Hwahae for its quality. SPF50+ PA++++, fluid texture, fragrance-free, vegan, affordable price. Ideal for sensitive skin. The "Original" or "Centella Green Level Safe Sun" versions vary slightly — the core idea is the same.
Is PURITO really 100% vegan?
Yes, all PURITO formulas are vegan and cruelty-free, certified. No animal-derived ingredients, no animal testing. This has been a core identity of the brand since its inception.
Is it suitable for atopic skin / eczema?
Generally very well tolerated, especially the Centella Unscented range. Fragrance-free, no denatured alcohol, ultra-gentle formulas. To be used as a complement (not a substitute) to medical care for severe atopic skin.
Are PURITO products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.