PURITO
★ K-BEAUTY VEGAN CLEAN · SEOUL
CLEAN BEAUTY,
EN SIGNATURE.
PURITO is the leading K-beauty Seoul clean & vegan brand known for its sensitive-safe formulas and cult SPF products. Its promise since its inception: safe ingredients (no parabens, no PEGs, no sulfates, no animal-derived), proven effectiveness, affordable prices. Centella Unscented, Wonder Releaf Centella, Daily Go-To Sunscreen — PURITO is one of the most talked-about vegan K-beauty brands on Reddit and Hwahae.
★ PURITO EXPERTISE
VEGAN + CENTELLA + SPF HEALTHY FORMULAS
Centella, Wonder Releaf, Daily Go-To Sunscreen: clean K-beauty.
PURITO was born from an obsession: to prove that effective K-beauty can be made without controversial ingredients. All formulas are vegan, paraben-free, free of denatured alcohol, and free of harsh fragrance. Here are the 3 signature pillars.
✦ PILLAR 01
CENTELLA UNSCENTED
Centella + Galactomyces fragrance-free. The Centella Unscented Serum soothes redness, repairs the barrier, and brightens — an accessible vegan anti-redness staple.
✦ PILLAR 02
WONDER RELEAF CENTELLA
Centella + Houttuynia for sensitive skin. The Wonder Releaf Centella Toner has become a cult favorite — daily soothing boost.
✦ PILLAR 03
DAILY GO-TO SUNSCREEN
SPF50+ PA++++ vegan sunscreen, fragrance-free, lightweight non-greasy texture. The Daily Go-To Sunscreen is one of the best K-beauty SPFs for sensitive skin.
Vegan, fragrance-free, healthy formulas, affordable prices: PURITO is the most relevant clean K-beauty for those who read their INCI.
★ THE SIGNATURE RANGES
THE 3 CULT RANGES
Choose your range according to your need: soothe, hydrate, or protect.
CENTELLA UNSCENTED
Soothe without fragrance
The iconic range. The Centella Unscented Serum soothes and repairs without fragrance — a vegan anti-redness staple.
WONDER RELEAF CENTELLA
Daily soothing
Centella + Houttuynia for sensitive skin. The Wonder Releaf Centella Toner is your daily soothing ally.
DAILY GO-TO SUNSCREEN
Gentle sun protection
SPF50+ vegan. The Daily Go-To Sunscreen has become a cult favorite — high protection, fluid texture, fragrance-free, suitable for sensitive skin.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
PURITO BELOW
From the cult-favorite Centella Unscented to Wonder Releaf and Daily Go-To Sunscreen, find all authentic PURITO skincare — imported directly from Seoul, with no customs fees.
PURITO Pure Vitamin C Serum
Ce sérum coréen concentre vitamine C pure pour illuminer et raviver l’éclat. Signature clean beauty vegan PURITO.
PURITO Multi PDRN Collagen EGF Serum
Un sérum k-beauty concentré en PDRN, pour régénérer et raffermir en profondeur. Signature PURITO clean et vegan.
PURITO Mighty Bamboo Panthenol Cream 100ml
Une crème hydratante k-beauty concentrée en panthénol, pour apaiser et réhydrater la barrière. Signature PURITO clean et vegan.
PURITO Oat In Gentle Exfoliating Face Cleanser
Ce exfoliant coréen concentre avoine (Fructus Hordei) pour apaiser les peaux sensibles et démangeaisons. Signature clean beauty vegan PURITO.
PURITO Centella Green Level Cream 50ml
Formulée avec centella asiatica, cette crème hydratante coréenne aide à apaiser les rougeurs et réparer la barrière au fil des jours. Clean beauty PURITO.
PURITO Sea Buckthorn Vital 70 Cream
Cette crème hydratante coréenne PURITO travaille pour revitaliser et nourrir en oméga-7 grâce à argousier. Formule vegan clean beauty.
PURITO From Green Avocado Cleansing Balm
Avocat au cœur d'un soin coréen pensé pour nourrir profondément et réparer. Vegan, sans cruauté, k-beauty accessible.
PURITO Hydro Wave Deep Sea Cream 50ml
Une crème hydratante k-beauty concentrée en eau des grands fonds, pour hydrater intensément et reminéraliser. Signature PURITO clean et vegan.
PURITO Centella Green Level Unscented Serum 60ml
Un sérum k-beauty concentré en centella asiatica, pour apaiser les rougeurs et réparer la barrière. Signature PURITO clean et vegan.
PURITO Centella Green Level Eye Cream 30ml
Un contour des yeux k-beauty concentré en centella asiatica, pour apaiser les rougeurs et réparer la barrière. Signature PURITO clean et vegan.
PURITO Mighty Bamboo Panthenol Cleanser 150ml
Cette mousse nettoyante coréenne concentre panthénol pour apaiser et réhydrater la barrière. Signature clean beauty vegan PURITO.
PURITO Best Kit
Le geste coffret soin de PURITO : formule clean beauty vegan, pensée pour une peau visiblement plus saine.
PURITO Clear Code Superfruit Cleanser
Une mousse nettoyante coréenne à base de super-fruits antioxydants, formulée pour protéger et illuminer. Vegan et sans cruauté.
PURITO From Green Cleansing Oil
Une huile démaquillante coréenne aux actifs clean et vegan, pour un rituel k-beauty simple et efficace.
PURITO Oat PDRN Gentle Refining Toner
Cette lotion tonique coréenne concentre PDRN pour régénérer et raffermir en profondeur. Signature clean beauty vegan PURITO.
PURITO Centella Green Level Serum 60ml
Formulé avec centella asiatica, ce sérum coréen aide à apaiser les rougeurs et réparer la barrière au fil des jours. Clean beauty PURITO.
PURITO Luminous Ceramide Sleeping Mask
Un masque de nuit coréen à base de céramides, formulé pour renforcer la barrière cutanée. Vegan et sans cruauté.
PURITO Galacto Niacin 97 Power Essence
Niacinamide au cœur d'un sérum coréen pensé pour unifier le teint et resserrer les pores. Vegan, sans cruauté, k-beauty accessible.
PURITO Timeless Bloom Bakuchiol Serum 30ml
Un sérum k-beauty concentré en bakuchiol, pour lisser les ridules en douceur, alternative végétale au rétinol. Signature PURITO clean et vegan.
PURITO Retinal Retinol NAD Serum
Un sérum k-beauty concentré en rétinal, pour accélérer le renouvellement et lisser les rides. Signature PURITO clean et vegan.
★ TO GO FURTHER
THE WORLD OF CLEAN VEGAN K-BEAUTY
PURITO, MARY&MAY, DR.CEURACLE — the rigorous vegan K-beauty.
PURITO: the clean beauty vegan Centella Unscented K-beauty brand
The full story of PURITO: the birth of Seoul vegan clean, Centella Unscented, and the sensitive-safe philosophy.
READ THE ARTICLE →
PURITO: the Seoul K-beauty vegan Wonder Releaf Centella brand
A deep dive into Wonder Releaf, Galacto-Niacin, and Daily Go-To Sunscreen — the complete PURITO routine.
READ THE ARTICLE →
Korean SPFs 2026: the ultimate guide to the best K-beauty sunscreens
The complete guide to Korean SPFs: where the Daily Go-To Sunscreen PURITO ranks among the best K-beauty SPFs of 2026.
READ THE ARTICLE →★ YOUR QUESTIONS
PURITO FAQ
Everything you need to know about vegan K-beauty from Seoul.
Which PURITO product to start with?
The Wonder Releaf Centella Toner is the essential starter: it’s the brand’s bestseller, a soothing and hydrating universal toner. For SPF, the Daily Go-To Sunscreen is the other PURITO must-have.
Centella Unscented vs Wonder Releaf: difference?
Centella Unscented is the fragrance-free version, the gentlest, for ultra-sensitive skin. Wonder Releaf Centella has a slight natural scent (but no synthetic fragrance), similar texture. If you react to any fragrance, choose Unscented. Otherwise, Wonder Releaf is also perfect.
Is the Daily Go-To Sunscreen really good?
Yes, it is one of the most discussed K-beauty SPFs on Reddit/Hwahae for its quality. SPF50+ PA++++, fluid texture, fragrance-free, vegan, affordable price. Ideal for sensitive skin. The "Original" or "Centella Green Level Safe Sun" versions vary slightly — the core idea is the same.
Is PURITO really 100% vegan?
Yes, all PURITO formulas are vegan and cruelty-free, certified. No animal-derived ingredients, no animal testing. This has been a core identity of the brand since its inception.
Is it suitable for atopic skin / eczema?
Generally very well tolerated, especially the Centella Unscented range. Fragrance-free, no denatured alcohol, ultra-gentle formulas. To be used as a complement (not a substitute) to medical care for severe atopic skin.
Are PURITO products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.