Beauty of Joseon is a Korean brand from the Goodai Global group, inspired by Joseon-dynasty beauty recipes (rice, ginseng, propolis, hanbang) to build modern skincare.

Joseon is the name of the last great Korean dynasty (1392–1897). The brand refers to it to root its skincare in Korean heritage.

The brand covers all skin types, with especially gentle formulas for sensitive, combination and dry skin.

Relief Sun Rice is the best-known sunscreen: light finish, pleasant texture, SPF50+. For skincare, the Glow Propolis Serum is a good entry.

It is a chemical sunscreen with a soft finish, with no marked white cast in most cases.

After the toner, apply a few drops over the whole face. It goes before the moisturiser.

It hydrates and reinforces the eye contour. You can also apply it at the very end of your routine on the eyelids and lips.

The formulas are low-comedogenic and well tolerated by most. Avoid stacking too many rich ingredients if your skin is combination to oily.

Yes. They are bought in Korea and shipped from our Seoul office.