Beauty of Joseon
Korean skincare that brings hanbang into the present
Rice, ginseng and propolis in clean formulas and now-cult sunscreens.
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Beauty of Joseon is an Korean brand of the Goodai Global group that draws from Joseon-era beauty recipes (rice, ginseng, propolis, hanbang) to build modern, legible skincare. It is known abroad for its Relief Sun Rice and Daily Tinted Fluid sunscreens, and for its Glow Propolis and Revive Eye serums.
Top BEAUTY OF JOSEON this week
The skincare most chosen on Ma Petite Corée
BEAUTY OF JOSEON Relief Sun Rice Sun Cream 50ml16.90 €2
BEAUTY OF JOSEON Daily Tinted Fluid Sunscreen 50ml17.90 €3
BEAUTY OF JOSEON Glow Propolis Serum 30ml15.90 €4
BEAUTY OF JOSEON Revive Eye Serum 30ml15.90 €5
BEAUTY OF JOSEON Relief Sun Aqua Fresh SPF50+ PA++++ 50ml16.90 €6
BEAUTY OF JOSEON Ginseng Essence Water 150ml18.90 €7
BEAUTY OF JOSEON Dynasty Cream 50ml23.90 €8
BEAUTY OF JOSEON Centella Asiatica Calming Mask3.90 €9
BEAUTY OF JOSEON Apricot Blossom Peeling Gel 100ml13.90 €
Latest arrivals
The newest skincare added to the site
BEAUTY OF JOSEON Tinted Mineral Dayscreen FERMENTED BROWN RICE + CERAMIDE SPF 50+ PA++++20.90 €NEW
BEAUTY OF JOSEON Stay Fresh Tone-Up Sun Cream SPF50+ PA++++ 50ml18.90 €NEW
BEAUTY O JOSEON Red Bean PDRN Pore Firming Serum 30mL17.90 €NEW
BEAUTY OF JOSEON Rice Bran Water Clear Serum: Rice Bran Water + Alpha-Arbutin16.90 €NEW
BEAUTY OF JOSEON Ginseng Retinal Elasticity Eye Patch 60 Sheets24.90 €NEW
BEAUTY OF JOSEON Red Bean Refreshing Pore Mask 140ml17.90 €The BEAUTY OF JOSEON lines
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All Beauty of Joseon products
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BEAUTY OF JOSEON Matte Sun Stick
BEAUTY OF JOSEON Red Bean Refreshing Pore Mask 140ml
All about BEAUTY OF JOSEON
Facts about the brand
Frequently asked questions
What is Beauty of Joseon?
Beauty of Joseon is a Korean brand from the Goodai Global group, inspired by Joseon-dynasty beauty recipes (rice, ginseng, propolis, hanbang) to build modern skincare.
What does Joseon mean?
Joseon is the name of the last great Korean dynasty (1392–1897). The brand refers to it to root its skincare in Korean heritage.
Which skin type is Beauty of Joseon made for?
The brand covers all skin types, with especially gentle formulas for sensitive, combination and dry skin.
Which Beauty of Joseon to start with?
Relief Sun Rice is the best-known sunscreen: light finish, pleasant texture, SPF50+. For skincare, the Glow Propolis Serum is a good entry.
Does Relief Sun Rice leave a white cast?
It is a chemical sunscreen with a soft finish, with no marked white cast in most cases.
How to use the Glow Propolis Serum?
After the toner, apply a few drops over the whole face. It goes before the moisturiser.
What does the Revive Eye Serum do?
It hydrates and reinforces the eye contour. You can also apply it at the very end of your routine on the eyelids and lips.
Is Beauty of Joseon suitable for acne-prone skin?
The formulas are low-comedogenic and well tolerated by most. Avoid stacking too many rich ingredients if your skin is combination to oily.
Are the Beauty of Joseon products from Ma Petite Corée authentic?
Yes. They are bought in Korea and shipped from our Seoul office.
Buy BEAUTY OF JOSEON online
Beauty of Joseon is an Korean brand of the Goodai Global group built entirely around modern hanbang: recipes inspired by the Joseon dynasty, reworked for today's skin. It is known abroad for the Relief Sun Rice and Daily Tinted Fluid sunscreens, the Glow Propolis Serum, the Revive Eye Serum and the Dynasty Cream. Formulas remain legible, lightly scented and accessibly priced.