AMELI
★ K-BEAUTY MAKEUP · COLOR & CLEANLINESS
KOREAN MAKEUP
WHO WANTS EVERYTHING CLEAN.
AMELI is the K-beauty makeup brand that focuses on a clean finish and just the right color. Lip tints with net deposit, carefully crafted blushes, eye palettes with fine pigments — a style that prioritizes control and precision. K-beauty makeup for those who want neat makeup without excess.
★ THE AMELI SIGNATURE
CLEAN FINISH, ACCURATE COLOR, PRECISION
The AMELI style: clean makeup that embraces precision.
AMELI builds its identity around control of application and color accuracy. Here are the pillars that define the brand.
✦ PILLAR 01
CLEAN FINISH
AMELI tints and blushes apply a thin, clean layer, without smudging or mess. This is the brand’s formal hallmark — a neat, clear finish that shows up in photos.
✦ PILLAR 02
ACCURATE COLOR
The AMELI palette is built around calibrated shades — pinks, coral, berry, and nudes designed for accuracy rather than maximum saturation.
✦ PILLAR 03
APPLICATOR PRECISION
The applicators are designed to allow precise application without a pencil — a detail that makes all the difference on thin lips and touch-ups.
A brand that focuses on clean makeup application, going against the trend of juicy and messy styles. AMELI is clean K-beauty makeup.
★ THE SIGNATURE RANGES
THE 2 ICONIC RANGES
Lips and cheeks: the two pillars of AMELI.
LIP
Clean lip tints
The flagship range. The AMELI lip tints deliver precise pigment, a clean finish, with an applicator that allows you to shape the contour without a pencil.
CHEEK
Refined blushes
The AMELI blushes offer a fine application, a fresh finish that blends into the skin without powdering — coordinated with the lip palette for chromatic harmony.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
AMELI BELOW
From lip tints to blushes, find all authentic AMELI products — imported directly from Seoul, with no customs fees.
AMELI Night Series Touch Balm
AMELI Complement Series Cushion #Bora
AMELI Complement Series Cushion SPF42 PA++ Green
AMELI Maroon Shading
AMELI Complement Series Bora Filter 50ml
AMELI Complement Series Charok Filter 50ml
AMELI Astra Light Neon Lighter
AMELI Baked Powder 6.2g
★ TO GO FURTHER
THE WORLD OF KOREAN MAKEUP
AMELI, HINCE, CLIO — the clean-finish K-beauty makeup.
HINCE: the K-beauty makeup mood enhancer brand
HINCE shares with AMELI a sober and precise style — clean finish, well-constructed palettes, characterful makeup.
READ THE ARTICLE →
CLIO: the professional K-beauty makeup brand founded in 1993
CLIO shares with AMELI the demand for precise application and pigment quality — the K-beauty makeup pro.
READ THE ARTICLE →
ETUDE: K-beauty makeup cute girly Cloud Filter Dear Darling
ETUDE, the matriarch of Korean makeup, offers a poppier take than AMELI but shares the pigment quality.
READ THE ARTICLE →★ YOUR QUESTIONS
AMELI FAQ
Everything you need to know about the clean-finish K-beauty brand.
Which AMELI product to start with?
The AMELI lip tints are the obvious entry point — it’s on the lips that the brand’s clean deposit and accurate shade are best seen. Start with a calibrated pink or berry.
What is a 'clean finish' in makeup?
A clean, smudge-free, no-bleed color deposit that embraces geometric precision. AMELI focuses on this formal cleanliness, opposite the messy juicy finish of melting tints.
Who is AMELI for?
For lovers of neat, precise, readable makeup. The brand appeals to those who want a controlled finish rather than a textured effect — an adult, fashion-conscious audience demanding results.
Are the pigments intense?
AMELI shades are more accurate than saturated — designed for color readability on real skin, not for a screen effect. For a bold lip, layer two coats.
Is it suitable for sensitive skin?
AMELI formulas are designed for comfortable application. As with any pigmented product, check the INCI if you have a known sensitivity to a specific dye or preservative.
Are AMELI products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.