LILYBYRED: the K-beauty makeup brand Starry Eyes Luv Beam
In the contemporary K-beauty makeup world, LILYBYRED has established itself since its founding in 2017 as a brand that brilliantly plays on duality. Its very name merges “Lily” (a symbol of softness and innocence) and “red” (boldness and expression). This creative tension is reflected throughout the brand’s visual communication and products, organized around three signature concepts: Lily (forever girl), Cheeky (lovely prankster), Sassy (bold and confident). Its cult products like the Starry Eyes AM9 to PM9 Gel Eyeliner, the Bloody Liar Coating Tint, and the Mood Keyboard Eyeshadow Palette are internationally acclaimed.
At Ma Petite Corée, we have included LILYBYRED in our makeup catalog, convinced by the creativity of the Luv Beam heart-shaped packaging concepts and the technical quality of the Starry Eyes eyeliners that transcend trends without going out of style. In this article, we deeply analyze the brand’s DNA. History, philosophy, key ingredients and concepts, flagship products, adapted routines: everything you need to know to understand why LILYBYRED fully deserves its place in your K-beauty routine.
LILYBYRED: the K-beauty makeup brand founded in 2017
LILYBYRED is a Korean makeup brand founded in 2017 in South Korea. The name is a particularly evocative portmanteau that combines two apparently opposite registers: Lily (the lily, symbol of softness, innocence, and classic femininity) and red (red, the color of boldness, passion, and assertive expression). This assumed duality is the creative foundation of the entire brand: LILYBYRED refuses to choose between cute and bold, between romantic and rock. Instead, it offers a contemporary femininity that embraces both poles, inviting consumers to explore all their facets without limiting themselves to a stereotype.
LILYBYRED’s philosophy is organized around three signature concepts that correspond to different moods and aesthetics. Lily represents the “Forever Girl”: the eternally romantic, soft, feminine side with pastel nuances, delicate touches, and airy makeup. Cheeky embodies the “Lovely Prankster”: the playful, mischievous, surprising facet, with playful colors and unexpected packaging. Sassy evokes the “Bold and Confident”: the assertive expression, with deep reds, sophisticated looks, and a decidedly modern aesthetic. Each LILYBYRED collection can be classified into one of these three concepts, allowing consumers to choose according to their current mood.
LILYBYRED has conquered the international market thanks to its technical quality and distinctive visual DNA. All products are 100% made in Korea, with rigorous quality control. The brand is distributed on Olive Young Global, YesStyle, W Concept, and many international K-beauty platforms. Its cute and bold positioning attracts a young and trendy clientele who appreciate both technically high-performing products (Starry Eyes Gel Eyeliner with 9h-21h wear) and aesthetically desirable products (Luv Beam Cheek in heart packaging with rosehip oil + glacier water). This successful marriage of performance and visuals explains the brand’s rapid growth in Asian and global markets.
The Starry Eyes and Mood Keyboard: LILYBYRED’s signature
The Starry Eyes AM9 to PM9 Gel Eyeliner represents LILYBYRED’s absolute technical signature. A gel eyeliner whose name promises wear from 9 AM to 9 PM — 12 hours without touch-ups. Creamy gel formula that glides precisely along the lash line, waterproof, resistant to sweat and tears. Intense pigmentation in one stroke, quick drying to avoid transfer on the eyelids. Available in several shades (black, brown, reddish brown) to suit all desires. A cult product that places LILYBYRED among the K-beauty references for long-lasting eye makeup. Also available in Mascara and matching Penliner versions for a coherent eye look.
The Mood Keyboard Eyeshadow Palette is the other iconic pillar. Visually inspired by computer keyboard keys, this palette offers 10 shades in matte, shimmer, and glitter finishes, available in 3 chromatic combinations: #01 Ash Cinnamon (warm tones), #02 Ash Mauve (cool purplish tones), #03 Ash Beige (neutral tones). Soft texture easily blended with brush or finger, excellent adherence to eyelids, minimal fall-out. The palette allows creating as many natural daily looks as dramatic evening looks. The Little Bitty Moment Eye Shadow completes the range in a compact duo matte + metallic format for travel makeup.
LILYBYRED also excels with its iconic Luv Beam collection. The pearlescent pink heart-shaped packaging houses the Luv Beam Cheek (powder blush, 6 shades, richly pigmented, matte finish with subtle shimmer, infused with rosehip oil and glacier water), the Luv Beam Cheek Balm (creamier, more hydrating balm format), the Luv Beam Blur Cheek (sophisticated blurred finish), and the Luv Beam Glow Veil (heart compact highlighter, 2 shades: 01 Dreamy Beam ethereal white, 02 Holy Beam pearly pink). For lips, the Bloody Liar Coating Tint (coating gloss-tint), the Mood Liar Velvet Tint (velvet matte finish), the Glassy Layer Fixing Tint (long-lasting glass-like finish). For cheeks and complexion, the Love Tarot Blusher Palette, the Mood Cinema Matte Ending, and the Mood Cheat Kit complete the catalog.
LILYBYRED’s flagship products
LILYBYRED builds its reputation around several cult products internationally praised. Here are the essentials.
The Starry Eyes AM9 to PM9 Gel Eyeliner is LILYBYRED’s iconic technical product. Promises 12h wear without touch-ups (9 AM to 9 PM). Waterproof gel formula, resistant to tears and sweat. Intense pigmentation, maximum precision thanks to the fine tip, one-stroke application. Available in several shades. The K-beauty reference for long-lasting eyeliners, validated by millions of users worldwide. A must-have for those seeking a truly durable eyeliner.
The Mood Keyboard Eyeshadow Palette is the star eye makeup product. 10 shades in matte, shimmer, and glitter, 3 chromatic combinations available (Ash Cinnamon, Ash Mauve, Ash Beige). Keyboard key-inspired design. Soft texture, excellent adherence, minimal fall-out. Allows all looks from natural to dramatic. Compact format ideal for travel. A cult product known and owned by K-beauty palette collectors.
The Luv Beam Cheek in heart-shaped packaging completes the signature trio. Powder blush in 6 shades, infused with rosehip oil and glacier water for hydration and radiance, matte finish with subtle shimmer. 02 Dollish Rose is particularly iconic. Apply with a brush for even diffusion on the cheekbones. Pearlescent heart packaging photogenic, the quintessence of LILYBYRED style. A must-have for those who love pigmented Korean blushes with refined aesthetics.
Who is LILYBYRED for? Adapting the brand to your style
LILYBYRED primarily targets makeup lovers who appreciate the cute and bold combination and want to alternate between different facets of their personality. Fans of long-lasting eyeliners will find the absolute reference in the Starry Eyes AM9 to PM9. Eyeshadow palette collectors will opt for the Mood Keyboard (3 versions available to cover all chromatic moods). Those who love iconic blushes in original packaging will be charmed by the Luv Beam collection in heart-shaped compacts.
Young consumers and students who follow K-beauty trends on Instagram and TikTok will appreciate the brand’s affordable price and maximum photogenic appeal for posts. Fans of the personal color concept will find three different chromatic versions in LILYBYRED (Ash Cinnamon, Ash Mauve, Ash Beige) to adapt the brand to their personal undertone. Trend-spotters who follow K-Pop idols and K-Drama stars will be delighted: the brand is regularly worn in Korean clips and content. K-beauty beginners will find in LILYBYRED an accessible entry point, with technically performing products (Starry Eyes) and visually desirable ones (Luv Beam heart-shaped) that please right from unboxing.
Building your complete LILYBYRED makeup look
A complete LILYBYRED makeup look starts with the base complexion (ideally with another K-beauty brand of your choice). On a clean base, focus first on the eye work which is LILYBYRED’s strong point. Open your Mood Keyboard Eyeshadow Palette (Ash Cinnamon for warm tones, Ash Mauve for cool tones, Ash Beige for neutrals). First apply a matte base shade all over the eyelid, place a darker shade in the crease to sculpt, then add a shimmer in the center of the mobile eyelid for brightness.
Then draw your line with the Starry Eyes AM9 to PM9 Gel Eyeliner in a precise feline flick. Start at the inner corner, draw finely along the lash line, gradually thicken towards the outside, finish with a flick that naturally extends the eyelid. The formula dries quickly so be precise from the start. For a softer look, use the Pen Liner version instead. Complete with a double coat of LILYBYRED mascara for lengthening. For a nighttime look, use the Little Bitty Moment Eye Shadow with its matte + metallic duo to create a sophisticated smoky eye.
For cheeks and lips, apply the Luv Beam Cheek (02 Dollish Rose is ideal for most skin tones) with a brush in circular motions on the cheekbones. Then layer a touch of Luv Beam Glow Veil (01 Dreamy Beam for a cool highlight, 02 Holy Beam for a pink highlight) on the C-zone, high cheekbones, and brow arch. For lips, choose according to your mood: Mood Liar Velvet Tint for a velvet matte finish (Sassy mood), Bloody Liar Coating Tint for a coating gloss-tint finish (Cheeky mood), Glassy Layer Fixing Tint for a long-lasting glass-like finish (Lily mood). LILYBYRED recommends investing in the Starry Eyes + Mood Keyboard + Luv Beam Cheek + Mood Tint kit to build a complete makeup wardrobe capable of expressing the three concepts (Lily, Cheeky, Sassy) according to life’s occasions.
Frequently asked questions about LILYBYRED
How to recognize an authentic LILYBYRED product?
Authenticity of a LILYBYRED product involves several simple checks. First, the packaging must be perfectly clean, without spelling mistakes or blurry prints — counterfeits often have subtle but noticeable visual defects. Next, the barcode must correspond to a product listed in official Korean databases. Finally, the printed batch number allows verification of the manufacturing date and traceability. At Ma Petite Corée, all our products are sourced directly from South Korea through official channels, eliminating any risk of counterfeiting.
How to store your LILYBYRED products daily?
Optimal preservation of Korean cosmetics relies on a few simple rules. Store your LILYBYRED products away from direct light and temperature fluctuations, ideally between 15 and 25°C. The bathroom, often humid and warm, is not ideal for sensitive actives like vitamin C or retinol. Always close caps tightly and avoid contaminating jars with fingers: use a clean spatula. Respect the expiration date after opening (PAO) indicated on each packaging, generally between 6 and 12 months depending on the product.
Our LILYBYRED selection at Ma Petite Corée
At Ma Petite Corée, we select each LILYBYRED reference with the utmost care. All our products come directly from South Korea, through verified short supply chains. Here is our favorite selection, available in stock and shipped from Seoul to mainland France in just a few days.
Why choose LILYBYRED at Ma Petite Corée?
Buying Korean products in Europe can bring unpleasant surprises on general marketplaces. Counterfeits, expired products, poor storage in non-air-conditioned warehouses: the risks are real. At Ma Petite Corée, we import every LILYBYRED product directly from Korea. Our team based in Seoul checks each batch before shipping to guarantee absolute authenticity and freshness of formulas.
We also offer exclusive references rarely distributed in France. Korean novelties, limited editions, special formats unavailable elsewhere: our catalog constantly evolves with new products selected by our Franco-Korean team. We test products beforehand to offer you only what really works in practice, without yielding to passing marketing trends.
LILYBYRED embodies the cute and bold duality of contemporary K-beauty makeup, offering cult technical products (Starry Eyes Gel Eyeliner 12h, Mood Keyboard Palette 3 versions) and aesthetic icons (Luv Beam in pearlescent heart packaging) to explore all facets of modern femininity. Find the entire LILYBYRED range on Ma Petite Corée and let yourself be tempted by this brand that embodies an essential facet of contemporary K-beauty.
Also explore our other Korean skincare brands, our K-beauty makeup universe, and discover our new imports from Seoul every week.
— Jihyun, Ma Petite Corée team