TOOQ
★ K-BEAUTY MAKEUP · GEN Z
MAKEUP
SPEAKING GEN Z.
TOOQ is a Gen Z K-beauty makeup brand, designed for screens and fast-paced daily life — vibrant finishes, expressive packaging, accessible formulas. The Korean brand embraces the style codes of the young Korean generation: punchy lip tints, cream blushes, pigmented eyeshadows, quick application. A K-beauty makeup that doesn’t take itself seriously but delivers a sharp look.
★ THE TOOQ SIGNATURE
POP, FAST, EXPRESSIVE
Pop pigments, express formulas, Gen Z aesthetics.
TOOQ fits into the Korean Gen Z wave — less talk, more expression. Saturated pigments, gestures in seconds, recognizable packaging. Here are the signature pillars.
✦ PILLAR 01
POP PIGMENTS
TOOQ pigments are dense and expressive — no dull or diluted shades. Bright pink, raspberry red, saturated coral: the brand embraces colors that stand out.
✦ PILLAR 02
EXPRESS FORMULAS
Smooth texture, quick drying, one-minute application: TOOQ optimizes for application speed. You leave your house in seconds, no touch-ups needed.
✦ PILLAR 03
GEN Z AESTHETIC
Colorful packaging, short naming, visual codes that speak to Korean 20-25 year olds. When you launch a TOOQ product, the aesthetic is immediate.
Pigments pop, quick gestures, confident aesthetics: TOOQ is accessible K-beauty makeup for Gen Z.
★ THE SIGNATURE RANGES
THE 3 ICONIC CATEGORIES
Lips, cheeks, eyes: the essential pop TOOQ products.
LIP TINTS
Pigmented lip tints
The TOOQ lip tints deliver pop finishes — strong pigmentation, quick drying, bold shades (bright pink, coral, raspberry). The Korean quick lip gesture.
BLUSH & CHEEK
Expressive cream blushes
The TOOQ cream blushes add a burst of vivid color to the cheeks — creamy texture, instant healthy glow finish, bold pop palette.
EYE PIGMENTS
Quick eye pigments
For eyes, the brand offers pigmented eyeshadows and liners that are easy to apply — quick gesture, clean finish, various finishes to create a pop look.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
TOOQ BELOW
From lip tints to cream blushes, find all authentic TOOQ products — imported directly from Seoul, with no customs fees.
TOOQ One By Genuine Magnetic Eye Shadow
TOOQ Rough But Pro Lip Pencil
TOOQ New Classic Velvet Lip Tint
★ TO GO FURTHER
THE KOREAN GEN Z MAKEUP UNIVERSE
TOOQ, FWEE, LILYBYRED — the pigmented K-beauty pop makeup.
FWEE: K-beauty makeup Blurry Pudding Pot & Glowy Jello Gen Z
FWEE shares with TOOQ the Gen Z aesthetic and pop finishes — another young Korean makeup reference.
READ THE ARTICLE →
LILYBYRED: K-beauty makeup Mood Liar Velvet Tint and Glitterzone
LILYBYRED completes the Korean pop makeup universe with its Mood Liar Tints and glitter finishes.
READ THE ARTICLE →
ETUDE: K-beauty makeup cute girly Cloud Filter Dear Darling
ETUDE, the pioneering K-beauty makeup brand, shares the pop spirit with its Dear Darling Tints and Play Color palettes.
READ THE ARTICLE →★ YOUR QUESTIONS
TOOQ FAQ
Everything you need to know about Gen Z K-beauty makeup.
Which TOOQ product to start with?
A TOOQ lip tint is the perfect entry — strong pigmentation, quick application, bold pop finish. Choose a signature pink or coral shade to discover the brand’s spirit.
Who is TOOQ for?
For Gen Z and those who like a bright and expressive makeup without heaviness. Fans of soft or very natural tones will look elsewhere — TOOQ embraces color.
Do lip tints last long?
Yes, the tint formulas dry quickly and deposit long-lasting color. For longer comfort, apply a balm before or during the day.
Is TOOQ suitable for sensitive skin?
The formulas are widely tolerated, but saturated pigments can react on very sensitive skin. Do a patch test on your inner elbow if you are very sensitive to dyes.
How to choose between TOOQ lip tint and blush?
If you want to create a pop look with one product, choose the lip tint. If you want to add a fresh glow on bare skin, go for the cream blush. Many combine both while keeping the same shade family for a cohesive look.
Are TOOQ products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.