Sulwhasoo is Amorepacific's Korean luxury skincare brand. The story begins in 1966 with ABC Ginseng Cream (a pioneer of ginseng cosmetics); the Sulwhasoo brand itself launched in 1997. It develops anti-aging skincare inspired by hanbang (traditional Korean medicine), centred on red ginseng.

The name comes from the Korean Seol-Hwa-Soo: « snow blooms on water ». It evokes clarity and skin regeneration.

Yes. It was born in South Korea and has belonged to the Korean group Amorepacific since the start.

The formulas are designed first for mature, dry or dehydrated skin. The Essential Firming and Concentrated Ginseng ranges mainly address signs of aging.

First Care Activating Serum VI is the signature entry step: it goes on before the toner and prepares the skin for the next steps.

It is a pre-toner serum that wraps the skin in a nourishing layer before the next products. It contains the JAUM Activator complex made with hanbang plants.

The formulas are scented and ginseng-based; on sensitive skin, test on a small area first and avoid stacking several strong products at the start.

Cleanser, First Care Activating Serum VI, Essential Balancing Water toner, Concentrated Ginseng serum, emulsion, cream (Essential Firming or Concentrated Ginseng), sunscreen in the morning.

Yes. They are bought in Korea and shipped from our Seoul office.