SULWHASOO
Korean luxury skincare built on red ginseng
Hanbang-rooted skincare built around red ginseng, developed by Amorepacific. The whole range shipped from Seoul.
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Sulwhasoo is the Korean luxury brand of the Amorepacific group. Its history begins in 1966 with ABC Ginseng Cream, Amorepacific's pioneering ginseng skincare; the Sulwhasoo brand itself launched in 1997, built around red ginseng and the principles of hanbang (traditional Korean medicine). Each product is designed as a ritual: rich textures, anti-aging formulations, discreet scent. Signature products are First Care Activating Serum VI, Concentrated Ginseng Rejuvenating Serum and Essential Firming Cream EX.
Top SULWHASOO this week
The skincare most chosen on Ma Petite Corée
First Care Activating Serum VI 60ml39.90 €2
Concentrated Ginseng Rejuvenating Serum 30ml120.90 €3
Gentle Cleansing Foam 200ml35.90 €4
Gentle Cleansing Oil 200ml37.90 €5
Concentrated Ginseng Rejuvenating Cream132.90 €6
Concentrated Ginseng Rejuvenating Cream Rich132.90 €7
Perfecting New Airy Cushion39.90 €8
Concentrated Ginseng Rejuvenating Eye Cream 15ml109.90 €9
The Ultimate S Cream299.90 €
Latest arrivals
The newest skincare added to the site
Sulwhasoo Concentrated Ginseng Rejuvenating Cream Collagen Mask (5 x 20g)149.90 €NEW
Sulwhasoo Pore Purifying Peel-Off Mask 120ml79.90 €NEW
Yunjo Essence Mist 50ml68.90 €NEW
Overnight Recharging Mask 120ml73.90 €NEW
Sulwhasoo First Care Activating Eye Serum 20ml120.90 €NEW
Concentrated Ginseng Renewing Creamy Mask EX 5 sheets125.90 €The SULWHASOO lines
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All about SULWHASOO
Facts about the brand
Frequently asked questions
What is Sulwhasoo?
Sulwhasoo is Amorepacific's Korean luxury skincare brand. The story begins in 1966 with ABC Ginseng Cream (a pioneer of ginseng cosmetics); the Sulwhasoo brand itself launched in 1997. It develops anti-aging skincare inspired by hanbang (traditional Korean medicine), centred on red ginseng.
What does Sulwhasoo mean?
The name comes from the Korean Seol-Hwa-Soo: « snow blooms on water ». It evokes clarity and skin regeneration.
Is Sulwhasoo a Korean brand?
Yes. It was born in South Korea and has belonged to the Korean group Amorepacific since the start.
Which skin type is Sulwhasoo made for?
The formulas are designed first for mature, dry or dehydrated skin. The Essential Firming and Concentrated Ginseng ranges mainly address signs of aging.
Which Sulwhasoo product to start with?
First Care Activating Serum VI is the signature entry step: it goes on before the toner and prepares the skin for the next steps.
What does First Care Activating Serum VI do?
It is a pre-toner serum that wraps the skin in a nourishing layer before the next products. It contains the JAUM Activator complex made with hanbang plants.
Can Sulwhasoo be used on sensitive skin?
The formulas are scented and ginseng-based; on sensitive skin, test on a small area first and avoid stacking several strong products at the start.
In which order should Sulwhasoo products be applied?
Cleanser, First Care Activating Serum VI, Essential Balancing Water toner, Concentrated Ginseng serum, emulsion, cream (Essential Firming or Concentrated Ginseng), sunscreen in the morning.
Are the Sulwhasoo products from Ma Petite Corée authentic?
Yes. They are bought in Korea and shipped from our Seoul office.
Buy SULWHASOO online
Sulwhasoo is one of the Korean brands most associated with luxury skincare. Its history begins in 1966 with Amorepacific's ABC Ginseng Cream; the Sulwhasoo brand itself launched in 1997 and has built its signature on red ginseng and the codes of hanbang: multi-step rituals, rich textures, discreet fragrance. The most recognised products are the First Care Activating Serum VI (pre-toner serum), the Concentrated Ginseng Rejuvenating Serum and Rejuvenating Cream, and the Essential Firming EX creams. The brand belongs to the Amorepacific group. On this site you will find most of the facial skincare, the Gentle Cleansing line and the cushions.