NAMING
★ K-BEAUTY MAKEUP · MINIMALIST
MAKEUP
WHO SIMPLIFIES.
NAMING is K-beauty makeup that embraces minimalism. The brand's signature: the Daily Tone Up Cushion, a tinted cushion that evens out and brightens without masking, and a lip shade range focused on Korean nudes. A K-beauty that simplifies the routine to make it everyday — effectiveness before showmanship.
★ THE NAMING SIGNATURE
TINTED CUSHION, NUDE LIPS, MINIMAL GESTURE
Complexion and lips: K-beauty makeup designed for a straightforward daily routine.
NAMING builds its catalog around a simple principle: less, but better. Here are the three pillars that define its universe.
✦ PILLAR 01
DAILY TONE UP CUSHION
The absolute bestseller. The Daily Tone Up Cushion evens and brightens the complexion in one step — buildable coverage, natural glow finish, convenient size for touch-ups.
✦ PILLAR 02
NUDE LIPS
The NAMING lip tints and balms play with a palette of Korean nudes — powder pink, rosy brown, soft terracotta — for a calm everyday mood.
✦ PILLAR 03
MINIMAL GESTURE
The brand embraces a direct approach: few products, but each carefully crafted. NAMING speaks to those who want quick, reliable makeup without overloading their kit.
Tinted cushion, nude lips, minimal gesture: NAMING is the most straightforward K-beauty makeup for a low-maintenance daily routine.
★ THE NAMING UNIVERSE
THE 2 SIGNATURE RANGES
Cushion foundation or nude lips: choose your entry point.
DAILY TONE UP CUSHION
Buildable glowing complexion
The icon. The Daily Tone Up Cushion unifies, brightens, and hydrates in one step — buildable coverage, natural glowing finish, perfect for everyday.
NUDE LIPS
Nude tints & balms
The other direction. The NAMING tints and balms in a Korean nude palette — powder pink, rosy brown, soft terracotta — designed to wear effortlessly.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
NAMING BELOW
From the Daily Tone Up Cushion to nude lipsticks, find all authentic NAMING products — imported directly from Seoul, with no customs fees.
NAMING Pencil Dual Liner
NAMING Softy Cream Blush 5 colors
NAMING Pencil Slim Liner
NAMING Skin Fit Concealer Brush
NAMING Layered Fit Cushion
NAMING Layered Matte Fit Cushion
NAMING Fluffy Baked Highlighter
★ TO GO FURTHER
THE KOREAN MAKEUP UNIVERSE
NAMING, MISSHA, ETUDE — the minimalist K-beauty cushion.
MISSHA: the K-beauty Time Revolution M Magic Cushion
MISSHA and its Magic Cushion are the pioneers of Korean cushions. Same glow complexion spirit as NAMING, historical version.
READ THE ARTICLE →
ETUDE: K-beauty makeup cute girly Cloud Filter Dear Darling
ETUDE and its Cloud Filter Cushion — the pop counterpart to NAMING minimalism, with forty years of Korean complexion expertise.
READ THE ARTICLE →
MILK TOUCH: K-beauty makeup cushion glow velvet matte rice
MILK TOUCH extends the contemporary Korean cushion glow universe — a must-see if you like the NAMING signature.
READ THE ARTICLE →★ YOUR QUESTIONS
NAMING FAQ
Everything you need to know about minimalist K-beauty makeup.
Which NAMING product should I start with?
With the Daily Tone Up Cushion. It’s the brand’s icon: a tinted cushion that evens out and brightens without masking. The perfect entry point if you want to discover NAMING’s minimalist philosophy.
Is the Daily Tone Up Cushion full coverage?
Buildable coverage. One layer for a light healthy glow, two for visible correction, without a mask effect. The finish remains naturally glowing — not matte, not flat.
What skin type is NAMING best for?
Primarily for normal to dry skin. The glow cushion highlights luminous skin; for oily skin, set with a mattifying powder on the T-zone. Sensitive skin generally tolerates it well.
How do I refill the NAMING cushion?
With a dedicated refill, sold separately. You keep the case and sponge (to be cleaned regularly), and only replace the cushion pad — economical and more sustainable.
Which NAMING cushion shade should I choose?
NAMING shades are numbered by undertone (pink or neutral) and level of radiance. If in doubt, choose the shade immediately lighter than your actual skin tone — the tone up naturally adds a light veil.
Are NAMING products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Each product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.