HOPE
★ K-BEAUTY MAKEUP PRO · AMOREPACIFIC
THE CUSHION
SIGNED KOREAN PRO MAKEUP.
ESPOIR is Amorepacific's professional makeup brand, designed as a makeup artists' lab for the general public. Pro Tailor Be Velvet Cushion, Glass Cushion, Bare Glow Lip Balm: foundation finishes taken to a professional level, balms that are both care and tint, the haute couture signature of K-beauty foundation.
★ THE ESPOIR SIGNATURE
PRO FOUNDATIONS, CARE-TINT LIPS
Velvet cushion, glass cushion, tinted balms: ESPOIR targets makeup artist precision.
Since 1997, ESPOIR has built its image around a promise: accessible professional makeup. The brand was born backstage and brought runway complexion finishes into mass-market products. Here are the signature pillars.
✦ PILLAR 01
PRO TAILOR BE VELVET CUSHION
The signature ESPOIR cushion. Comfortable velvet matte finish, buildable but real coverage, 24-hour wear. The Korean pro cushion reference for combination to oily skin.
✦ PILLAR 02
PRO TAILOR GLASS CUSHION
The glow counterpart to Velvet. Glassy dewy finish, skin luminous like polished glass, sustained hydration. The Korean radiant skin signature in cushion format.
✦ PILLAR 03
BARE GLOW LIP BALM
The hybrid care-tint lip balm. Natural nude shades, dewy finish, nourished lip feel — the subtle pigmentation of Korean "no makeup."
✦ PILLAR 04
AMOREPACIFIC DNA
ESPOIR belongs to Amorepacific (Sulwhasoo, Laneige, Innisfree, ETUDE). This guarantees solid R&D, controlled formulas, and unmatched professional consistency in its price segment.
Cushions pro, hybrid care-tint balms, Amorepacific R&D: ESPOIR is the most reassuring K-beauty professional makeup on the Korean market.
★ THE SIGNATURE RANGES
THE 3 ICONIC RANGES
Choose your range according to your foundation finish: velvet matte, glass dewy, or tinted lip care.
PRO TAILOR BE VELVET
Velvet pro cushion
The signature cushion range. The Pro Tailor Be Velvet Cushion — comfortable velvet matte finish, buildable coverage, 24-hour wear. The pro bestseller for combination to oily skin.
PRO TAILOR GLASS CUSHION
Glass dewy cushion
The glow counterpart to Velvet. The Pro Tailor Glass Cushion — glassy dewy finish, skin luminous like polished glass, sustained hydration. The Korean skin-radiance reference.
BARE GLOW LIP BALM
Tinted lip balm
The hybrid tinted care balm. The Bare Glow Lip Balm — natural nude shades, dewy finish, nourished lips — the signature Korean "no makeup" look.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
ESPOIR BELOW
From Pro Tailor Be Velvet Cushion to Bare Glow Lip Balm, find all authentic ESPOIR products — imported directly from Seoul, with no customs fees.
ESPOIR Eye Opening Pencil
ESPOIR Couture Lip Tint Glaze
ESPOIR BE GLOW STICK FOUNDATION SPF50+ PA++++
ESPOIR Real Eye Aegyosal Stick
ESPOIR Dewlike Jello tone Up Cushion
ESPOIR Derma Cover Blemish Balm
ESPOIR Iconic Lip Stain
ESPOIR Blur Wear Blush 6g
★ TO GO FURTHER
THE WORLD OF THE KOREAN PRO CUSHION
ESPOIR, CLIO, HINCE — Seoul’s K-beauty pro complexion.
ESPOIR: the K-beauty makeup brand Amorepacific cushion
The full story of ESPOIR: Amorepacific’s pro makeup brand, the Pro Tailor Cushion, and the K-beauty backstage philosophy.
READ THE ARTICLE →
ESPOIR: K-beauty contemporary pro makeup Velvet Glass
Focus on ESPOIR’s Pro Tailor Be Velvet and Glass Cushion — the two finishes that define the Korean pro cushion.
READ THE ARTICLE →
HINCE: K-beauty makeup mood enhancer cushion
HINCE extends the Korean pro cushion with a mood enhancer approach — another contemporary Seoul complexion reference.
READ THE ARTICLE →★ YOUR QUESTIONS
ESPOIR FAQ
Everything you need to know about Amorepacific’s pro K-beauty makeup.
Which ESPOIR product should I start with?
The Pro Tailor Be Velvet Cushion is ESPOIR’s absolute icon — velvet matte finish, buildable coverage, 24-hour wear. It’s the brand’s historic bestseller, chosen by makeup artists. For lips, the Bare Glow Lip Balm.
Be Velvet Cushion vs Glass Cushion?
Pro Tailor Be Velvet Cushion: velvet matte finish, buildable coverage, ideal for combination/oily skin, 24-hour wear. Pro Tailor Glass Cushion: glass dewy finish, radiant skin, ideal for normal to dry skin. One is pro matte, the other pro glow.
Which ESPOIR cushion shade should I choose?
The range covers shades 21N Ivory, 23N Natural Beige, and deeper tones depending on releases. 21N for light neutral skin, 23N for light to medium skin. Check the undertone (N = neutral, W = warm) when purchasing.
Does ESPOIR belong to Amorepacific?
Yes. ESPOIR is one of the brands under the Amorepacific group (Sulwhasoo, Laneige, Innisfree, ETUDE). This explains the solid R&D and professional consistency of the formulas — Amorepacific is the leading Korean cosmetics group.
Is the Bare Glow Lip Balm more of a balm or a lipstick?
Both: a hybrid balm care-tint. Comfortable like a nourishing balm, but tinted with real subtle pigmentation. Perfect for the Korean "plump but natural lips" look, without the heaviness of a classic lipstick.
Are the ESPOIR products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Each product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.