BELIF

★ K-BEAUTY HERBALIST · BORN IN SCOTLAND, MADE IN KOREA

THE APOTHECARY
SCOTTISH, IN KOREA.

BELIF is the K-beauty brand by LG H&H, inspired by the tradition of Scottish apothecaries. Its philosophy: to revive the herbal recipes documented in 19th-century Scotland (notably those of Duncan Napier) and modernize them with contemporary K-beauty science. Aqua Bomb, Numero 10 Cream, Witch Hazel — each line combines a historic herb with modern technology. The premium K-beauty herbalist.

BELIF

★ THE BELIF EXPERTISE

SCOTTISH HERBALISM + KOREAN SCIENCE

Aqua Bomb, Numero 10, Witch Hazel: the luxury botanical K-beauty.

BELIF draws from the herbal archives of Duncan Napier, 19th-century Scottish herbalist, and modernizes them through LG H&H R&D. Each line combines a historic plant with contemporary innovation. Here are the 3 signature pillars.

✦ PILLAR 01

AQUA BOMB

The iconic hydration line. True Cream Aqua Bomb with centella, oxeye daisy, and chickweed intensely hydrates in a gel-cream — a global bestseller praised for its sensoriality/effectiveness ratio.

✦ PILLAR 02

NUMERO 10

The premium anti-aging line. Numero 10 Cream combines 10 anti-aging herbs based on Napier’s recipes — a botanical alternative to classic anti-aging treatments.

✦ PILLAR 03

WITCH HAZEL

Witch hazel to soothe and tighten pores. The Witch Hazel Herbal Extract Toner is a gentle, natural alternative to classic watery toners.

Historical herbs, contemporary science, premium sensoriality: BELIF is the most poetic botanical K-beauty on the LG H&H market.

★ THE SIGNATURE RANGES

THE 3 ICONIC RANGES

Choose your range according to your need: hydration, anti-aging, or pores.

01

AQUA BOMB

Intense hydration

The iconic range. The True Cream Aqua Bomb with centella and oxeye daisy is a global bestseller — ultra-sensory gel-cream hydration.

02

NUMERO 10

Botanical anti-aging

10 anti-aging herbs. The Numero 10 Cream is the premium botanical alternative to classic anti-aging products.

03

WITCH HAZEL

Pores & purification

Witch hazel to tighten and soothe. The Witch Hazel Herbal Extract Toner is the gentle and traditional alternative to water-based toners.

★ THE ENTIRE COLLECTION

DISCOVER THE ENTIRE COLLECTION
BELIF BELOW

From the cult Aqua Bomb to Numero 10 and Witch Hazel, find all the authentic BELIF skincare — imported directly from Seoul, with no customs fees.

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41 products
BELIF

BELIF UV Protector Tone-up Sunscreen 50ml

40.90 €
BELIF UV Protector Tone-up Sunscreen 50ml de belif, tube crème SPF sur fond bleu clair, visuel produit en gros plan.Décris l'image en français en mentionnant le produit, la marque et le contexte visuel : BELIF UV Protector Tone-up Sunscreen 50ml belif sur fond piscine

BELIF UV Protector Tone-up Sunscreen 50ml

BELIF
40.90 €

BELIF UV Protector Tone-up Sunscreen 50ml

Protect and enhance your complexion with the BELIF UV Protector Tone-up Sunscreen 50ml. Formulated to provide effective sun protection while boosting the skin's natural radiance, this lightweight sunscreen is the perfect ally for a luminous and flawless complexion. ✔ Highlights: ☀️ UV Protection SPF50+: defends the skin against harmful sun rays. 🌸 Tone-up effect: brightens and evens out the complexion for an instant healthy glow. 🍃 Lightweight formula: spreads easily, leaves no sticky feeling. 🌿 Enriched with botanical extracts: nourishes and hydrates the skin for a soft touch. 🌍 Suitable for all skin types: even sensitive skin, for worry-free daily use. Apply daily for protected, radiant, and visibly more beautiful skin. Incorporate it into your beauty routine for a radiant complexion and optimal protection throughout the day!
BELIF

BELIF UV Protecter Aqua Bomb Cooling Sun Stick

33.90 €
BELIF UV Protecter Aqua Bomb Cooling Sun Stick de belif, stick crème bleu sur fond aquatique.BELIF UV Protecter Aqua Bomb Cooling Sun Stick Belif, stick solaire hydratant, flou ciel bleu et crème projetée

BELIF UV Protecter Aqua Bomb Cooling Sun Stick

BELIF
33.90 €

BELIF UV Protecter Aqua Bomb Cooling Sun Stick

Discover the BELIF UV Protector Aqua Bomb Cooling sun stick for effective and refreshing sun protection. Designed to provide optimal protection against UV rays while delivering a cooling sensation, this convenient stick is ideal for skin seeking comfort and hydration. ✔ Benefits: 🌞 High SPF 50+ protection to preserve your skin from the harmful effects of the sun. ❄️ Immediate cooling effect thanks to its light and non-greasy formula. 💧 Intense hydration with a blend of moisturizing ingredients that nourish your skin. 🙏 Suitable for use on the face and body, convenient for on-the-go. 📏 Compact size perfect for easy and precise application, without waste. Give your skin sun protection that combines effectiveness, comfort, and freshness. Ideal for sunny days, the Cooling Sun Stick is your essential ally to keep skin protected and radiant all day long.
BELIF

BELIF Super Drops Multivitamin Sunquid 50ml

37.90 €
BELIF Super Drops Multivitamin Sunquid 50ml de la marque Belif, flacon jaune sur fond clair, gouttes vitaminées.

BELIF Super Drops Multivitamin Sunquid 50ml

BELIF
37.90 €

BELIF Super Drops Multivitamin Sunquid 50ml

Discover advanced sun protection with BELIF Super Drops Multivitamin Sunquid 50ml. This innovative care protects your skin from UV rays while nourishing it with an infusion of essential vitamins, for a radiant and even complexion. Highlights: 🌞 High SPF protection: ensures optimal defense against UV, thus reducing the risk of sun-related skin damage. 🌿 Multivitamins: enriched with essential vitamins that revitalize and boost your skin's natural glow. 💧 Intense hydration: lightweight formula that absorbs quickly without leaving a greasy residue, for soft and smooth skin all day long. 🍃 Fluid texture: non-sticky and without white cast, ideal for daily use under makeup. 👩‍⚕️ Dermatologically tested: suitable for all skin types, including sensitive skin. Enjoy effective sun protection combined with nourishing benefits to pamper your skin throughout the day. An essential ally to maintain radiant and protected skin all year round!
BELIF

BELIF Super Drops-Hyalucid 11% 30ml

84.90 €
BELIF Super Drops-Hyalucid 11% 30ml, sérum hyaluronique en flacon noir et bleu sur fond clair, produits beauté BELIF.BELIF Super Drops-Hyalucid 11% 30ml, sérum à l’acide hyaluronique : main applique des gouttes sur la peau, fond blanc.

BELIF Super Drops-Hyalucid 11% 30ml

BELIF
84.90 €

BELIF Super Drops-Hyalucid 11% 30ml

Treat your skin to intensive care with BELIF Super Drops-Hyalucid 11%. Formulated to deeply hydrate and revitalize your complexion, this innovative serum is the perfect ally for a youthful glow. Thanks to its concentrated formula, it penetrates quickly and leaves your skin smooth and radiant. ✔ Highlights: 💧 Hyaluronic Acid: intensely hydrates for plump and velvety skin. ✨ Hyalucid 11% Complex: improves elasticity and promotes cell renewal. 🔍 Visibly reduces wrinkles and fine lines for a rejuvenated complexion. 🌟 Leaves a luminous finish without a sticky effect. 🧴 Suitable for all skin types, including sensitive skin. Incorporate this powerful elixir into your daily skincare routine for visibly healthier and more radiant skin day after day!
BELIF

BELIF The White Decoction-Ultimate Brightening Essence 50ml

73.90 €
BELIF The White Decoction-Ultimate Brightening Essence 50ml de la marque belif, flacon argent sur fond bleu voile

BELIF The White Decoction-Ultimate Brightening Essence 50ml

BELIF
73.90 €

BELIF The White Decoction-Ultimate Brightening Essence 50ml

Transform your skincare routine with BELIF The White Decoction-Ultimate Brightening Essence. Designed to even out skin tone and bring radiant brightness, this essence quickly penetrates to deliver radiant and revitalized skin. ✔ Highlights: 🌸 Brightening complex: evens out skin tone and reduces pigmentation spots. 🌟 Light and silky texture: absorbs quickly for immediately refreshed skin. 🔔 Illuminates the face: provides a natural and luminous glow from the first application. 🍃 Gentle formula: suitable for sensitive skin and respects the skin's natural balance. 💧 Long-lasting hydration: keeps skin soft and supple throughout the day. Incorporate this essence into your daily beauty ritual for radiant, luminous, and vibrant skin! An essential ally to regain natural glow and even complexion day after day.
BELIF

BELIF Age Knockdown V Eye Serum 25ml

69.90 €
Décris l'image en français en mentionnant le produit, la marque et le contexte visuel : BELIF Age Knockdown V Eye Serum 25mlDécris l'image en français en mentionnant le produit, la marque et le contexte visuel : BELIF Age Knockdown V Eye Serum 25ml, tube violet sur fond blanc.

BELIF Age Knockdown V Eye Serum 25ml

BELIF
69.90 €

BELIF Age Knockdown V Eye Serum 25ml

Bring a youthful and radiant look to your eyes with BELIF Age Knockdown V Eye Serum 25ml, specially formulated to target signs of aging. This innovative serum revitalizes, smooths, and firms the delicate skin around the eyes, helping to reduce the appearance of fine lines and dark circles. ✔ Highlights: 🌿 Powerful botanical ingredients: deeply nourish and revitalize the skin. ✨ Anti-aging technology: firms the skin and visibly reduces signs of aging. 💧 Intense hydration: keeps the eye area hydrated throughout the day. 🕶 Reduces the appearance of dark circles: for a fresh and rested look. 👁 Lightweight and non-greasy formula: absorbs quickly without sticky residue. This serum is an essential addition to your skincare routine, offering targeted benefits for a revitalized and luminous look every day. Discover the secret to timeless eyes with BELIF!
BELIF

BELIF Age Knockdown Bomb Serum 50ml

78.90 €
BELIF Age Knockdown Bomb Serum 50ml de belif, flacon violet sur fond mauve avec perles décoratives.BELIF Age Knockdown Bomb Serum 50ml de la marque belif, flacon violet sur fond blanc, contexte produit cosmétique.

BELIF Age Knockdown Bomb Serum 50ml

BELIF
78.90 €

BELIF Age Knockdown Bomb Serum 50ml

Discover the BELIF Age Knockdown Bomb serum, your new ally for revitalized and rejuvenated skin. This powerful serum is formulated to fight the signs of aging while intensely hydrating your skin, leaving it soft, radiant, and full of life. ✔ Highlights: 🌟 Visible reduction of wrinkles and fine lines: improves skin elasticity for a smoother, younger complexion. 💦 Deep hydration: enriched with moisturizing ingredients that restore the skin's water balance. 🍃 Gentle formula: perfectly suitable for all skin types, even the most sensitive. 🧪 Natural ingredients: infusion of botanical extracts for deeply nourished skin. 🔬 Antioxidant protection: protects the skin from harmful environmental effects and free radicals. Incorporate the BELIF Age Knockdown Bomb serum into your daily routine for visibly firmer and revitalized skin. An essential care for timeless beauty!
BELIF

BELIF Super Drops Multi 7-Hyaluron Serum 30ml

34.90 €
BELIF Super Drops Multi 7-Hyaluron Serum 30ml, marque belif, flacons gouttes sur décor bleu hydratant.BELIF Super Drops Multi 7-Hyaluron Serum 30ml de la marque belif, femme souriante tenant le flacon, ambiance bleue

BELIF Super Drops Multi 7-Hyaluron Serum 30ml

BELIF
34.90 €

BELIF Super Drops Multi 7-Hyaluron Serum 30ml

Discover optimal hydration and plumper skin with the BELIF Super Drops Multi 7-Hyaluron serum. Formulated with seven different types of hyaluronic acid, this powerful serum penetrates deeply to nourish, hydrate, and plump your skin. ✔ Highlights: 💧 Seven types of hyaluronic acid: deep hydration that restores your skin's elasticity and suppleness. 🌟 Lightweight texture: absorbs quickly without leaving a sticky residue. 🔍 Visibly reduces the appearance of wrinkles and fine lines for a smoother complexion. 🌿 Hypoallergenic: formulated to suit even the most sensitive skin. 🌱 Paraben-free and sulfate-free: gentle on skin and environmentally friendly. Incorporate it into your daily skincare routine for radiant, deeply hydrated, and renewed skin day after day. It's the secret to revitalized and glowing skin!
41 products

BELIF

41 products

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★ YOUR QUESTIONS

BELIF FAQ

Everything you need to know about herbalist K-beauty.

Which BELIF product should I start with?

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The True Cream Aqua Bomb is the essential starter: it’s the brand’s absolute global bestseller, a universal hydrating gel-cream suitable for all skin types — sensory texture, plumping effect.

Aqua Bomb vs Moisturizing Bomb: what’s the difference?

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Aqua Bomb is a lightweight gel-cream for normal to combination skin, with a fresh feel. Moisturizing Bomb is richer, for dry to very dry skin, more nourishing. You choose based on your skin type.

Is BELIF really connected to Scottish herbs?

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Yes, the brand draws inspiration from Duncan Napier’s archives, a 19th-century Scottish herbalist (the Napier apothecary still exists in Edinburgh). BELIF revives his recipes and modernizes them with LG H&H R&D — it’s a true heritage, not marketing.

BELIF vs The Body Shop: what’s the difference?

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Opposite approaches. The Body Shop focuses on accessible natural ingredients and eco-friendly packaging. BELIF is premium K-beauty with sensory textures, LG H&H R&D, and higher prices. If you want premium botanicals, choose BELIF — otherwise, Body Shop for accessibility.

Numero 10, what are the 10 herbs?

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A proprietary complex combining 10 documented anti-aging herbs from Scottish herbalism (details vary by version). Numero 10 is BELIF’s premium anti-aging — a botanical alternative to classic peptides.

Are BELIF products on Ma Petite Corée authentic?

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Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.