BELIF
★ K-BEAUTY HERBALIST · BORN IN SCOTLAND, MADE IN KOREA
THE APOTHECARY
SCOTTISH, IN KOREA.
BELIF is the K-beauty brand by LG H&H, inspired by the tradition of Scottish apothecaries. Its philosophy: to revive the herbal recipes documented in 19th-century Scotland (notably those of Duncan Napier) and modernize them with contemporary K-beauty science. Aqua Bomb, Numero 10 Cream, Witch Hazel — each line combines a historic herb with modern technology. The premium K-beauty herbalist.
★ THE BELIF EXPERTISE
SCOTTISH HERBALISM + KOREAN SCIENCE
Aqua Bomb, Numero 10, Witch Hazel: the luxury botanical K-beauty.
BELIF draws from the herbal archives of Duncan Napier, 19th-century Scottish herbalist, and modernizes them through LG H&H R&D. Each line combines a historic plant with contemporary innovation. Here are the 3 signature pillars.
✦ PILLAR 01
AQUA BOMB
The iconic hydration line. True Cream Aqua Bomb with centella, oxeye daisy, and chickweed intensely hydrates in a gel-cream — a global bestseller praised for its sensoriality/effectiveness ratio.
✦ PILLAR 02
NUMERO 10
The premium anti-aging line. Numero 10 Cream combines 10 anti-aging herbs based on Napier’s recipes — a botanical alternative to classic anti-aging treatments.
✦ PILLAR 03
WITCH HAZEL
Witch hazel to soothe and tighten pores. The Witch Hazel Herbal Extract Toner is a gentle, natural alternative to classic watery toners.
Historical herbs, contemporary science, premium sensoriality: BELIF is the most poetic botanical K-beauty on the LG H&H market.
★ THE SIGNATURE RANGES
THE 3 ICONIC RANGES
Choose your range according to your need: hydration, anti-aging, or pores.
AQUA BOMB
Intense hydration
The iconic range. The True Cream Aqua Bomb with centella and oxeye daisy is a global bestseller — ultra-sensory gel-cream hydration.
NUMERO 10
Botanical anti-aging
10 anti-aging herbs. The Numero 10 Cream is the premium botanical alternative to classic anti-aging products.
WITCH HAZEL
Pores & purification
Witch hazel to tighten and soothe. The Witch Hazel Herbal Extract Toner is the gentle and traditional alternative to water-based toners.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
BELIF BELOW
From the cult Aqua Bomb to Numero 10 and Witch Hazel, find all the authentic BELIF skincare — imported directly from Seoul, with no customs fees.
BELIF Prime Infusion Dark Spot Toning Ampoule 30 mL
BELIF Youth Creator-Age Knockdown V Cream 50 mL
BELIF Classic Collagen Firming Cream 50 mL
BELIF Stress Shooter-Cica Balm Cream 50 mL
BELIF Aqua Bomb Frozen Modeling Mask
BELIF Aqua Bomb Frozen Toner 330ml
BELIF Super Knight Multi Vitamin Lipcerin
BELIF Super Knight Mint Plumping Lipcerine
★ TO GO FURTHER
THE WORLD OF LG H&H K-BEAUTY
BELIF, SOORYEHAN, BIO HEAL BOH — the LG H&H K-beauty galaxy.
SOORYEHAN: the more accessible LG H&H hanbang K-beauty brand
SOORYEHAN, another LG H&H house, offers a traditional hanbang approach compared to BELIF’s Scottish herbal approach.
READ THE ARTICLE →
BIO HEAL BOH: the Korean probiotic brand by LG H&H
BIO HEAL BOH, another LG H&H K-beauty signature, shares R&D expertise but focuses on microbiome probiotics.
READ THE ARTICLE →
The History of Whoo: the absolute luxury of royal K-beauty
The History of Whoo, the top-tier luxury LG H&H — for those who want to explore the entire hanbang galaxy of the group.
READ THE ARTICLE →★ YOUR QUESTIONS
BELIF FAQ
Everything you need to know about herbalist K-beauty.
Which BELIF product should I start with?
The True Cream Aqua Bomb is the essential starter: it’s the brand’s absolute global bestseller, a universal hydrating gel-cream suitable for all skin types — sensory texture, plumping effect.
Aqua Bomb vs Moisturizing Bomb: what’s the difference?
Aqua Bomb is a lightweight gel-cream for normal to combination skin, with a fresh feel. Moisturizing Bomb is richer, for dry to very dry skin, more nourishing. You choose based on your skin type.
Is BELIF really connected to Scottish herbs?
Yes, the brand draws inspiration from Duncan Napier’s archives, a 19th-century Scottish herbalist (the Napier apothecary still exists in Edinburgh). BELIF revives his recipes and modernizes them with LG H&H R&D — it’s a true heritage, not marketing.
BELIF vs The Body Shop: what’s the difference?
Opposite approaches. The Body Shop focuses on accessible natural ingredients and eco-friendly packaging. BELIF is premium K-beauty with sensory textures, LG H&H R&D, and higher prices. If you want premium botanicals, choose BELIF — otherwise, Body Shop for accessibility.
Numero 10, what are the 10 herbs?
A proprietary complex combining 10 documented anti-aging herbs from Scottish herbalism (details vary by version). Numero 10 is BELIF’s premium anti-aging — a botanical alternative to classic peptides.
Are BELIF products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.