BELIF

★ K-BEAUTY HERBALIST · BORN IN SCOTLAND, MADE IN KOREA

THE APOTHECARY
SCOTTISH, IN KOREA.

BELIF is the K-beauty brand by LG H&H, inspired by the tradition of Scottish apothecaries. Its philosophy: to revive the herbal recipes documented in 19th-century Scotland (notably those of Duncan Napier) and modernize them with contemporary K-beauty science. Aqua Bomb, Numero 10 Cream, Witch Hazel — each line combines a historic herb with modern technology. The premium K-beauty herbalist.

BELIF

★ THE BELIF EXPERTISE

SCOTTISH HERBALISM + KOREAN SCIENCE

Aqua Bomb, Numero 10, Witch Hazel: the luxury botanical K-beauty.

BELIF draws from the herbal archives of Duncan Napier, 19th-century Scottish herbalist, and modernizes them through LG H&H R&D. Each line combines a historic plant with contemporary innovation. Here are the 3 signature pillars.

✦ PILLAR 01

AQUA BOMB

The iconic hydration line. True Cream Aqua Bomb with centella, oxeye daisy, and chickweed intensely hydrates in a gel-cream — a global bestseller praised for its sensoriality/effectiveness ratio.

✦ PILLAR 02

NUMERO 10

The premium anti-aging line. Numero 10 Cream combines 10 anti-aging herbs based on Napier’s recipes — a botanical alternative to classic anti-aging treatments.

✦ PILLAR 03

WITCH HAZEL

Witch hazel to soothe and tighten pores. The Witch Hazel Herbal Extract Toner is a gentle, natural alternative to classic watery toners.

Historical herbs, contemporary science, premium sensoriality: BELIF is the most poetic botanical K-beauty on the LG H&H market.

★ THE SIGNATURE RANGES

THE 3 ICONIC RANGES

Choose your range according to your need: hydration, anti-aging, or pores.

01

AQUA BOMB

Intense hydration

The iconic range. The True Cream Aqua Bomb with centella and oxeye daisy is a global bestseller — ultra-sensory gel-cream hydration.

02

NUMERO 10

Botanical anti-aging

10 anti-aging herbs. The Numero 10 Cream is the premium botanical alternative to classic anti-aging products.

03

WITCH HAZEL

Pores & purification

Witch hazel to tighten and soothe. The Witch Hazel Herbal Extract Toner is the gentle and traditional alternative to water-based toners.

★ THE ENTIRE COLLECTION

DISCOVER THE ENTIRE COLLECTION
BELIF BELOW

From the cult Aqua Bomb to Numero 10 and Witch Hazel, find all the authentic BELIF skincare — imported directly from Seoul, with no customs fees.

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41 products
BELIF

BELIF Super Drops Vita C Toning Serum 30ml

38.90 €
BELIF Super Drops Vita C Toning Serum 30ml, flacon tenu sur fond orange, femme aux cheveux roux et visage lumineuxBELIF Super Drops Vita C Toning Serum 30ml, flacon gouttes sur fond jaune lumineux, style cosmétique BELIF.

BELIF Super Drops Vita C Toning Serum 30ml

BELIF
38.90 €

BELIF Super Drops Vita C Toning Serum 30ml

Revitalize your skin with the BELIF Super Drops Vita C toning serum 30ml. Enriched with vitamin C, this powerful serum brightens the complexion and boosts the skin's natural radiance. Its unique formula aims to correct uneven skin tone while providing essential hydration for visibly smoother and more radiant skin. ✔ Highlights: 🌟 Vitamin C: brightens the complexion, evens out the skin, and visibly reduces pigmentation spots. 🌿 Rich in antioxidants: protects the skin against external aggressions and promotes healthy skin. 💧 Intense hydration: offers excellent hydration without heaviness, leaving the skin soft and supple. ⚡ Light and absorbent texture: penetrates quickly, ideal for application before makeup. 👶 Suitable for all skin types: including sensitive skin, for respectful and effective care. Incorporate this serum into your skincare routine and reveal radiant, revitalized skin day after day. The perfect companion for a fresh and luminous complexion!
BELIF

BELIF Super Drops Peptide Firming Serum 30ml

38.90 €
BELIF Super Drops Peptide Firming Serum 30ml, flacon noir avec étiquette belif sur fond rose, texture et ruban blancBELIF Super Drops Peptide Firming Serum 30ml de BELIF : sérum appliqué sur le visage, femme tenant le flacon, fond rose.

BELIF Super Drops Peptide Firming Serum 30ml

BELIF
38.90 €

BELIF Super Drops Peptide Firming Serum 30ml

Discover the firming power of BELIF Super Drops Peptide Firming Serum 30ml. Infused with powerful peptides, this innovative serum works to improve your skin's elasticity while providing intense hydration. Let your complexion appear firmer, smoother, and visibly rejuvenated with each use of this exceptional treatment. ✔ Highlights: 🔬 Powerful peptides: help strengthen and revitalize the skin's structure for a firmer, toned appearance. 💦 Deep hydration: intensely nourishes the skin, leaving a feeling of softness and freshness throughout the day. 🌟 Light and non-sticky texture: absorbs quickly without leaving residue, perfect for morning and evening application. 🔸 Reduces the appearance of wrinkles and fine lines: for a visibly younger and radiant complexion. 🥰 Suitable for all skin types: gentle and effective formula even suitable for sensitive skin. Incorporate this serum into your daily skincare routine to reveal firm, healthy-looking skin. The perfect ally for younger, energized skin!
BELIF

BELIF Super Drops Glow Serum 50ml

47.90 €
BELIF Super Drops Glow Serum 50ml de la marque belif, flacon de sérum lumineux avec texture scintillante sur fond doux.Photo produit BELIF Super Drops Glow Serum 50ml de Belif, flacon tenu par une femme blonde, éclat lumineux sur peau

BELIF Super Drops Glow Serum 50ml

BELIF
47.90 €

BELIF Super Drops Glow Serum 50ml

Revitalize your skin with the BELIF Super Drops Glow Serum 50ml. Formulated to brighten the complexion and restore your skin's natural radiance, this concentrated serum is your beauty ally for a radiant and revitalized face. ✔ Highlights: 🌟 Radiant formula: awakens dull and tired complexion for an instant luminous effect. 💧 Intense hydration: enriched with moisturizing ingredients for soft and supple skin. 🍃 Powerful antioxidants: protects and strengthens the skin barrier for healthier skin. 🔬 Improves skin texture: visibly reduces the appearance of small imperfections. 🩺 Dermatologically tested: gentle for all skin types, even the most sensitive. Perfect for daily use, the BELIF Super Drops Glow Serum quickly becomes essential for achieving a glowing complexion and healthy skin. Discover the secret to attractive and radiant skin!
BELIF

BELIF Super Drop Frozen Serum 5ml 9p

31.90 €
BELIF Super Drop Frozen Serum 5ml 9p : flacons et cubes effet gel bleu sur fond clair, marque BELIFBELIF Super Drop Frozen Serum 5ml 9p : sérum belif sur fond bleu glacé, packaging et pilules de texture.

BELIF Super Drop Frozen Serum 5ml 9p

BELIF
31.90 €

BELIF Super Drop Frozen Serum 5ml 9p

Discover intense revitalization for your skin with the BELIF Super Drop Frozen serum. Enriched with powerful ingredients, this unique serum offers instant hydration and freshness, instantly transforming your skincare routine. ✔ Highlights: ❄️ Innovative "frozen" effect: provides an immediate sensation of freshness and revitalization. 🌿 Natural ingredients: intensely nourishes the skin while respecting its natural balance. 💧 Deep hydration: helps maintain moisture throughout the day. 💫 Reduces the appearance of wrinkles and fine lines for a younger, radiant complexion. 🧴 Light and non-greasy texture: absorbs quickly without leaving a greasy film. Perfect for combating visible signs of fatigue and aging, the BELIF Super Drop Frozen Serum restores your skin's vitality and natural glow. A must-have for visibly younger and refreshed skin!
BELIF

BELIF Youth Creator Age Knockdown Barrirer Emulsion 100ml

52.90 €
BELIF Youth Creator Age Knockdown Barrirer Emulsion 100ml de la marque belif, en flacon violet sur fond créatifBELIF Youth Creator Age Knockdown Barrirer Emulsion 100ml, flacon belif sur fond violet, gouttes et cercle décoratif

BELIF Youth Creator Age Knockdown Barrirer Emulsion 100ml

BELIF
52.90 €

BELIF Youth Creator Age Knockdown Barrirer Emulsion 100ml

Discover the secret to rejuvenated and radiant skin with the BELIF Youth Creator Age Knockdown Barrier emulsion. Enriched with powerful active ingredients, this light and moisturizing emulsion fights the signs of aging while strengthening the skin barrier for visibly firmer and softer skin to the touch. ✔ Highlights: 🌱 Powerful antioxidants: protect the skin from environmental aggressions and slow down the aging process. 💦 Intense hydration: ensures perfectly hydrated skin throughout the day. 🌟 Silky texture: absorbs quickly without leaving a sticky residue, for optimal comfort. 🛡️ Strengthens the skin barrier: improves skin elasticity and firmness, leaving a revitalized complexion. 🌸 Suitable for all skin types: even sensitive skin will appreciate its softness. Perfect for your daily skincare routine, this emulsion restores youth and vitality to your skin, leaving it radiant and healthy. Let yourself be seduced by visibly younger skin, day after day!
BELIF

BELIF Numero 10 Essence 75ml

38.90 €
BELIF Numero 10 Essence 75ml, flacon sérum de marque belif sur fond violet minimaliste, photo produitBELIF Numero 10 Essence 75ml, sérum visage de la marque BELIF, appliqué sur une femme souriante sur fond violet

BELIF Numero 10 Essence 75ml

BELIF
38.90 €

BELIF Numero 10 Essence 75ml

Discover the BELIF Numero 10 Essence 75ml moisturizing essence that revitalizes your skin instantly. Formulated to provide intense and prolonged hydration, this lightweight essence perfectly prepares the skin to receive subsequent treatments, while leaving it soft and refreshed. ✔ Highlights: 💧 Intense hydration: enriched with moisturizing actives for supple and plump skin. 🌿 Natural ingredients: composed of medicinal plants to respect and nourish your skin. ✨ Lightweight texture: absorbs quickly and leaves no sticky residue. 💦 Prepares the skin: maximizes the benefits of treatments applied afterward for increased effectiveness. 🍃 Suitable for all skin types, even the most sensitive. Integrate BELIF Numero 10 essence into your daily routine and discover visibly healthier, radiant, and well-hydrated skin every day!
BELIF

BELIF Numero 10 Essence 125ml

61.90 €
BELIF Numero 10 Essence 125ml de belif, flacon sur fond d’eau bleue, style cosmétique hydratant.BELIF Numero 10 Essence 125ml : main verse le sérum BELIF dans un flacon, contexte soin visage sur fond violet.

BELIF Numero 10 Essence 125ml

BELIF
61.90 €

BELIF Numero 10 Essence 125ml

Discover the BELIF Numero 10 Essence, your ally for intense hydration and radiant skin. Formulated to infuse your epidermis with maximum hydration, this lightweight essence penetrates quickly without leaving a sticky residue. Perfect for all skin types, it ideally prepares your face to receive subsequent treatments. ✔ Highlights: 💧 Intense hydration: Retains moisture for soft and supple skin. 🌿 Natural ingredients: Enriched with botanical extracts for revitalized skin. 🔄 Quick absorption: Its fluid texture penetrates effortlessly, ideal for daily use. ✨ Optimal preparation: Prepares the skin to absorb subsequent treatments more effectively. 🌟 Radiant skin: Restores the natural glow of your face for a luminous complexion. Integrate BELIF Numero 10 essence into your beauty routine for revitalized, healthily radiant, and perfectly hydrated skin. A must-have for natural beauty!
BELIF

BELIF Problem Solution Vegan Toner 150ml

34.90 €
BELIF Problem Solution Vegan Toner 150ml de la marque belif, bouteille sur fond vert avec feuilles, image produit en studio

BELIF Problem Solution Vegan Toner 150ml

BELIF
34.90 €

BELIF Problem Solution Vegan Toner 150ml

Opt for balanced and refreshed skin with the BELIF Problem Solution Vegan toner. Specially formulated to soothe and clarify skin prone to imperfections, this vegan toner offers you a gentle and effective solution for your daily skincare routine. ✔ Highlights: 🌿 Natural ingredients: enriched with plant extracts to calm and purify your skin. 💦 Immediate hydration: restores essential skin moisture without a sticky feeling. 🍃 Vegan formula: respectful of the skin and the environment, without animal-derived ingredients. 🔬 Fights imperfections: targets breakouts and helps reduce redness. 🌱 Suitable for all skin types: ideal even for sensitive and reactive skin. By incorporating the BELIF toner into your routine, you enjoy visibly revitalized, clear, and radiant skin. Because taking care of your skin should be a daily act of well-being!
41 products

BELIF

41 products

★ TO GO FURTHER

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★ SAME GROUP

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BIO HEAL BOH: the Korean probiotic brand by LG H&H
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The History of Whoo: the absolute luxury of royal K-beauty
★ TO DISCOVER

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★ YOUR QUESTIONS

BELIF FAQ

Everything you need to know about herbalist K-beauty.

Which BELIF product should I start with?

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The True Cream Aqua Bomb is the essential starter: it’s the brand’s absolute global bestseller, a universal hydrating gel-cream suitable for all skin types — sensory texture, plumping effect.

Aqua Bomb vs Moisturizing Bomb: what’s the difference?

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Aqua Bomb is a lightweight gel-cream for normal to combination skin, with a fresh feel. Moisturizing Bomb is richer, for dry to very dry skin, more nourishing. You choose based on your skin type.

Is BELIF really connected to Scottish herbs?

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Yes, the brand draws inspiration from Duncan Napier’s archives, a 19th-century Scottish herbalist (the Napier apothecary still exists in Edinburgh). BELIF revives his recipes and modernizes them with LG H&H R&D — it’s a true heritage, not marketing.

BELIF vs The Body Shop: what’s the difference?

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Opposite approaches. The Body Shop focuses on accessible natural ingredients and eco-friendly packaging. BELIF is premium K-beauty with sensory textures, LG H&H R&D, and higher prices. If you want premium botanicals, choose BELIF — otherwise, Body Shop for accessibility.

Numero 10, what are the 10 herbs?

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A proprietary complex combining 10 documented anti-aging herbs from Scottish herbalism (details vary by version). Numero 10 is BELIF’s premium anti-aging — a botanical alternative to classic peptides.

Are BELIF products on Ma Petite Corée authentic?

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Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.