Beauty of Joseon
★ K-BEAUTY HANBANG · JOSEON DYNASTY
THE JOSEON DYNASTY,
IN MODERN FORMULAS.
BEAUTY OF JOSEON is the globally viral K-beauty brand known for its Glow Serum and Relief Sun made with royal hanbang ingredients. Its promise: to revive the beauty recipes of the Joseon dynasty (1392-1897) and modernize them with contemporary R&D. Fermented rice, ginseng, propolis, green plum — each active ingredient comes from the Korean royal pharmacopeia. It has become a cult favorite on TikTok and Reddit for its exceptional value for money.
★ THE BEAUTY OF JOSEON EXPERTISE
HANBANG ROYAL + MODERN FORMULATION
Rice, ginseng, propolis, green plum: the Joseon pharmacopoeia in cosmetics.
BEAUTY OF JOSEON draws from the beauty archives of the Joseon dynasty, modernized with current Korean R&D. Fermented rice, ginseng, propolis: each line features an ingredient documented in royal pharmacopoeia. Here are the 3 signature pillars.
✦ PILLAR 01
GLOW DEEP SERUM (RICE + ALPHA-ARBUTIN)
The viral one. Fermented rice + alpha-arbutin for radiance and spot reduction. Glow Deep Serum has become a global cult favorite — the accessible K-beauty anti-spot reference.
✦ PILLAR 02
RELIEF SUN (RICE + PROBIOTICS)
The cult SPF. SPF50+ PA++++ with rice and probiotics — vegan sun protection, glowing finish, no white cast. One of the most talked-about K-beauty SPFs worldwide.
✦ PILLAR 03
GINSENG ESSENCE WATER
Fermented Korean ginseng for anti-aging and firmness. BEAUTY OF JOSEON Ginseng Essence is the accessible hanbang anti-aging option — a luxury alternative.
Hanbang royal, modern formulation, affordable prices: BEAUTY OF JOSEON is the most viral and accessible hanbang K-beauty in the world.
★ THE SIGNATURE LINES
THE 3 CULT LINES
Choose your line according to your need: radiance, SPF, or anti-aging.
GLOW DEEP SERUM
Radiance & anti-spots
The iconic line. The Glow Deep Serum with rice + alpha-arbutin is viral — a K-beauty reference for radiance and spots.
RELIEF SUN
Global cult SPF
The iconic SPF. The Relief Sun Rice + Probiotics SPF50+ is one of the most talked-about K-beauty SPFs worldwide.
GINSENG ESSENCE
Hanbang anti-aging
Fermented Korean ginseng. The BEAUTY OF JOSEON Ginseng Essence is the accessible hanbang anti-aging option.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
BEAUTY OF JOSEON BELOW
From the cult Glow Deep Serum to the viral Relief Sun and Ginseng Essence, find all the authentic BEAUTY OF JOSEON skincare — imported directly from Seoul, with no customs fees.
BEAUTY O JOSEON Red Bean PDRN Pore Firming Serum 30mL
★ TO GO FURTHER
THE WORLD OF VIRAL K-BEAUTY HANBANG
BEAUTY OF JOSEON, I'M FROM, PYUNKANG YUL — the K-beauty hanbang.
BEAUTY OF JOSEON: the K-beauty brand reinventing royal hanbang
The full story of BEAUTY OF JOSEON: the birth of modern hanbang, the viral Glow Deep, and the cult Relief Sun.
READ THE ARTICLE →
Beauty of Joseon: the Korean brand modernizing traditional hanbang
Dive into the BEAUTY OF JOSEON routine: Glow Deep, Relief Sun, Ginseng Essence — how to build the hanbang routine.
READ THE ARTICLE →
Korean SPFs 2026: the ultimate guide to the best K-beauty sunscreens
The complete guide to Korean SPFs: why Relief Sun BEAUTY OF JOSEON is one of the best K-beauty SPFs of 2026.
READ THE ARTICLE →★ YOUR QUESTIONS
BEAUTY OF JOSEON FAQ
Everything you need to know about viral hanbang K-beauty.
Which BEAUTY OF JOSEON product to start with?
The Glow Deep Serum (Rice + Alpha-Arbutin) is the essential entry: it’s the absolute global bestseller, an accessible radiance and anti-spot serum. For SPF, Relief Sun is the other must-have.
Relief Sun, is it really the best K-beauty SPF?
One of the best, yes. Real SPF50+ PA++++, natural glow finish, no white cast, respectful formula. Sold at an accessible price. Vegan. Widely adopted on Reddit/TikTok. Excellent for daily use under makeup.
Is BEAUTY OF JOSEON vegan?
Most of the references are (Relief Sun, Glow Deep, Calming Serum). The propolis ranges are not. Check the INCI case by case — the brand is very transparent about its ingredients.
Glow Deep Serum, how long before results?
2 to 4 weeks for radiance. 6 to 8 weeks for superficial spots. 3 to 6 months for more established spots. SPF is mandatory in the morning or the spots will return. It’s one of the most accessible anti-spot treatments on the market.
Beauty of Joseon vs PYUNKANG YUL or SU:M37 for hanbang?
PYUNKANG YUL is clinical minimalist. SU:M37 is luxury fermentation. BEAUTY OF JOSEON is the accessible viral hanbang — the simplest entry point to start hanbang K-beauty without the luxury price tag.
Are BEAUTY OF JOSEON products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.