AOU
★ K-BEAUTY MAKEUP · CONTEMPORARY
KOREAN MAKEUP
FOR TODAY.
AOU is the contemporary K-beauty makeup brand that focuses on simplicity and precision. Lip tints with a clean finish, creamy blushes, eye palettes with fine pigments — a refined style, without excessive pop, that appeals to fans of modern and clear makeup. Everyday K-beauty makeup.
★ THE AOU SIGNATURE
ACCURATE PIGMENT, PURE FORMULAS
The AOU style: simplicity as a formal choice.
AOU builds its identity around a refined take on Korean makeup — no visual noise, no excess. These are the pillars that define the brand.
✦ PILLAR 01
ACCURATE PIGMENT
AOU shades are crafted for accuracy rather than maximum saturation. Readable colors, clean finishes, designed to blend into everyday life without being showy.
✦ PILLAR 02
PURE FORMULAS
The formulas focus on comfort and sensory experience — fine application, fluid textures, precise applicators. No unnecessary complexity, just what’s needed for a clean makeup routine.
✦ PILLAR 03
SIMPLE DESIGN
Minimalist packaging, discreet typography — AOU embraces a contemporary and urban visual style, going against the loud Korean pop trend.
A brand that keeps it simple and does it well. AOU is K-beauty makeup for those who want modern makeup without fuss.
★ THE SIGNATURE RANGES
THE 2 ICONIC RANGES
Lips and cheeks: AOU’s two territories.
LIP
Pure lip tints
The flagship range. The AOU lip tints deliver just the right pigment, a clean finish, in a palette built around everyday pinks, corals, and berries.
CHEEK
Cream blushes
The AOU blushes offer a translucent deposit, a fresh finish that blends into the skin without powdering — coordinated with lip tints for chromatic harmony.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
AOU BELOW
From lip tints to blushes, find all authentic AOU products — imported directly from Seoul, with no customs fees.
AOU Dewy Bar
AOU Pinpoint Eyebrow Balm
★ TO GO FURTHER
THE WORLD OF KOREAN MAKEUP
AOU, HINCE, MILK TOUCH — contemporary K-beauty makeup.
HINCE: the K-beauty makeup mood enhancer brand
HINCE shares with AOU a clean and contemporary style — visual sobriety, thoughtful palettes, consistent finishes.
READ THE ARTICLE →
MILK TOUCH: K-beauty makeup cushion glow velvet matte rice
MILK TOUCH offers a softer and fresher version of contemporary Korean makeup — a natural complement to AOU.
READ THE ARTICLE →
ETUDE: K-beauty makeup cute girly Cloud Filter Dear Darling
ETUDE sets the K-beauty makeup codes that AOU reinterprets in a more sober and urban tone.
READ THE ARTICLE →★ YOUR QUESTIONS
AOU FAQ
Everything you need to know about the refined K-beauty brand.
Which AOU product to start with?
The AOU lip tints are the obvious entry point — it’s on the lip that the brand’s shade accuracy and clean writing are best seen. Start with a daily pink or berry.
What is 'clean writing' in makeup?
It’s a formal choice that rejects pop excess and visual noise — sober packaging, well-constructed palettes, clean finishes. AOU fits this contemporary vein, against the loud Gen Z trend.
Who is AOU for?
For lovers of modern, understated, everyday readable makeup. The brand speaks to twenty- and thirty-somethings who want makeup integrated into their style, not a flashy effect.
Are the pigments intense?
More accurate than saturated — AOU prioritizes shade readability over raw intensity. For a bold lip, layer a second coat. For a daily effect, one pass is enough.
Is it suitable for sensitive skin?
AOU formulas focus on comfort during application. As with any pigmented product, check the INCI if you have a known sensitivity to a specific dye or preservative.
Are AOU products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Each product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.