AND:AR
★ K-BEAUTY MAKEUP · NICHE
MAKEUP
OF A CLEAR SIGNATURE.
AND:AR is a niche K-beauty makeup brand with a minimal and precise positioning. The brand works with carefully crafted makeup formulas, featuring a sober visual mood — typographic, urban, contemporary. A K-beauty makeup that plays the card of less but well done.
★ THE AND:AR SIGNATURE
SOBRIETY, PRECISION, MODERNITY
A K-beauty makeup designed for those who appreciate just the right amount.
AND:AR does not seek to fill the space. The brand works with a limited number of products, following a logic of precision and contemporary urban mood. Here are the brand’s pillars.
✦ PILLAR 01
MINIMAL MOOD
Understated packaging, typographic identity: AND:AR builds a calm visual presence, in the spirit of contemporary Korean niche brands.
✦ PILLAR 02
CAREFULLY CRAFTED FORMULAS
No race for shades: the brand focuses on carefully crafted makeup formulas, wearable colors, and modern finishes.
A clean, understated, contemporary K-beauty makeup — for those who appreciate just the right amount.
★ THE RANGE
THE AND:AR OFFER
A focused niche brand to explore in the grid.
MAKEUP SIGNATURE
Minimal & modern
The AND:AR makeup heroes — carefully crafted formulas, modern finishes, understated mood. Discover the full selection directly in the product grid.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
AND:AR BELOW
Find all authentic AND:AR products — imported directly from Seoul, with no customs fees.
AND:AR Centellian in Cica Calming Pads 70 sheets
AND:AR Matte Lip Color
AND:AR Soft Skinfit Dual Concealer Pencil
AND:AR Glow Lip Color
AND:AR Real Glitter Liquid
AND:AR Shadow Palette #01MiddleNote
★ TO GO FURTHER
THE WORLD OF KOREAN MAKEUP
HINCE, DEAR DAHLIA, FWEE — understated and niche K-beauty makeup.
HINCE: the K-beauty makeup brand mood enhancer New Depth
HINCE, the editorial and understated K-beauty makeup — the same minimal aesthetic as AND:AR.
READ THE ARTICLE →
DEAR DAHLIA: luxury vegan K-beauty Lip Paradise dahlia glow
DEAR DAHLIA, the luxury and minimalist K-beauty makeup — the same demand for accuracy as AND:AR.
READ THE ARTICLE →
FWEE: the K-beauty makeup brand Lip Blur with nuanced pigment
FWEE, the ultimate K-beauty makeup niche — precision and finesse, in the same family as AND:AR.
READ THE ARTICLE →★ YOUR QUESTIONS
AND:AR FAQ
Everything you need to know about the niche K-beauty makeup brand AND:AR.
What exactly is AND:AR?
AND:AR is a niche K-beauty makeup brand with a minimal and contemporary mood. The brand focuses on a few carefully crafted makeup heroes, emphasizing precision rather than abundance.
Which AND:AR product to start with?
Since the brand remains limited, the easiest is to browse the product grid below. Choose according to your current need: lips, complexion, or eyes.
Who is AND:AR for?
For those who like niche brands with a sober mood — refined packaging, modern finishes, no visual noise. Ideal if you prioritize precision over statement.
Why is AND:AR little known in France?
It is a Korean niche brand without mass distribution in Europe. Ma Petite Corée imports directly from Seoul to make these niche brands accessible in France and the EU.
Is AND:AR suitable for sensitive skin?
The makeup formulas are designed to be comfortable, but as with any colored product, do a patch test if your skin reacts strongly. Check the INCI according to your personal sensitivity.
Are the AND:AR products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.