Blog K-Beauty

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10 articles — SKINCARE
Flacon du sérum PURITO Wonder Releaf Centella posé entre ses boîtes vertes sur un fond vert d’eauMARQUE12 min
MARQUE

PURITO, cruelty free and vegan: the Korean centella brand

PURITO (now PURITO SEOUL) is a vegan, cruelty-free Korean brand, with its Wonder Releaf centella line and its Mighty Bamboo cream. Its st...

BRINGGREEN : la marque K-beauty vegan Olive Young Artemisia Tea Tree - Ma Petite CoréeSKINCARE10 min
SKINCARE

BRINGGREEN: the vegan K-beauty brand Olive Young Artemisia Tea Tree

In the K-beauty landscape dominated by Olive Young (the largest beauty drugstore chain in Korea), BRINGGREEN stands out as one of the mos...

Deux tubes verts du masque I’M FROM Mugwort Mask, dont l’un laisse couler sa texture à l’armoise, sur fond vert d’eauI'M FROM10 min
I'M FROM

I’M FROM Mugwort Mask, rice, honey: all about the Korean brand

I’M FROM is the Korean brand that tells you where its ingredients come from: Yeoju rice, Ganghwa mugwort, Jirisan honey. Its story, its l...

Pots dorés de crème IOPE Super Vital empilés sur un fond doréIOPE11 min
IOPE

IOPE, Amorepacific’s Korean brand: retinol, Super Vital and the first cushion

IOPE is Amorepacific’s Korean brand born in 1996, a retinol specialist and the creator of the first cushion in 2008. Its story, its range...

Tube de crème AESTURA Atobarrier 365 et coupelle de crème blanche sur fond bleu pailletéAESTURA10 min
AESTURA

AESTURA: the Korean derma-cosmetics brand for the skin barrier

AESTURA is Amorepacific’s Korean derma-cosmetics brand, known for its Atobarrier 365 cream with ceramides. Its story, its lines and which...

Flacon du toner ANUA Heartleaf 77 sous un filet d’eau, éclaboussures sur fond gris clairANUA10 min
ANUA

ANUA: the Korean heartleaf brand for sensitive skin

ANUA is a Korean brand launched in 2019 in Seoul, known for its Heartleaf 77 toner. Its story, its ingredients, its lines and which produ...

Main tenant un tube de nettoyant COSRX Hydrium sous un jet d’eau, sur fond bleu cielCOSRX9 min
COSRX

COSRX: the Korean brand with simple, effective formulas

COSRX is a Korean brand born in 2013, known for its snail mucin and short formulas. Its story, its ranges and which product to choose for...

Pots colorés de Lip Sleeping Mask LANEIGE empilés sur fond rose et rougeLANEIGE10 min
LANEIGE

LANEIGE, the Korean brand: the hydration expert since 1994

LANEIGE is a Korean Amorepacific brand founded in 1994 that specializes in hydration. Its story, its ingredients, its hydrating sleeping ...

Flacons rouges THE WHOO Jin Yul Hyang posés sur fond bordeaux, entourés de racines de ginseng séchéesMARQUE10 min
MARQUE

The History of Whoo: royal luxury K-beauty

The History of Whoo (THE WHOO), LG H&H’s luxury brand inspired by the skincare of queens: its story since 2003, its lines and which p...

MEDICUBE Age R Booster : le secret de la peau coréenne parfaiteSKINCARE11 min
SKINCARE

MEDICUBE Age R Booster: The Secret to Perfect Korean Skin

K-beauty continues to push the boundaries of skincare, and the MEDICUBE Age R Booster range is clear proof. A true phenomenon in South Ko...

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