Apply the SEOUL 1988 Multi Balm Collagen Complex 7+ Plum directly to the dry areas of your face (cheekbones, eye contour, sides of the nose, lips) and even on areas marked by fine lines. Use it in the morning before makeup for a K-Beauty style glowy effect, or for touch-ups during the day to rehydrate and smooth without a sticky feel. You can also gently tap it with your fingertips on the highlight points (brow bone, bridge of the nose, tops of the cheeks) for a subtle, plumped glow.