UNOVE
★ K-HAIRCARE REPAIR · DAMAGED HAIR
REPAIR
HAIR BY HAIR.
UNOVE is the K-haircare brand obsessed with repairing damaged hair. Born under the Dr. Belmeur group, it designs shampoos and masks rich in hydrolyzed keratin and proteins to rebuild fibers weakened by heat, coloring, and blow-drying. The Deep Damage Repair Shampoo and its matching mask have become best-sellers in Korea. The brand is now extending its care signature to skin with the Anove Glow Body Lotion.
★ THE UNOVE SIGNATURE
TARGETED REPAIR, FORMULA BY FORMULA
Damaged hair doesn’t need more care — it needs the right care.
UNOVE starts with a precise understanding of damaged hair: the cuticle flakes, keratin leaks, the fiber thins and breaks. For each problem, an active ingredient. These are the pillars the brand combines in its signature formulas.
✦ PILLAR 01
HYDROLYZED KERATIN
At the heart of the Deep Damage Repair Shampoo and its matching mask. It penetrates the fiber to rebuild brittle areas and restore strength and shine.
✦ PILLAR 02
PLANT-BASED PROTEINS
A protein complex (silk, wheat, soy) that fills the cuticle's microporosities. The hair regains a smooth surface that reflects light.
✦ PILLAR 03
HYDRATION & BARRIER
Hyaluronic acid and ceramides to preserve the hair's internal hydration and reduce breakage. An approach the brand extends to the body with the Anove Glow Body Lotion.
One treatment per problem, concentrated active ingredients, and visible results: UNOVE is the K-haircare for hair that refuses to break.
★ THE SIGNATURE RANGES
THE 3 ICONIC RANGES
Three pillars: deep hair care, daily routine, body hydration.
DEEP DAMAGE REPAIR
Intense repair
The bestseller. The Deep Damage Repair Shampoo with keratin repairs very damaged, colored, or bleached hair. Combine with the matching mask for a repair treatment effect.
SILK OIL ESSENCE
Shine & leave-in
A leave-in oil essence to apply on damp or dry hair. The Silk Oil Essence smooths, adds shine, and protects against frizz daily.
ANOVE BODY
Body hydration
The brand's body extension. The Anove Glow Body Lotion intensely hydrates and leaves a luminous satin finish on the skin. The body care of K-beauty routines.
★ THE COMPLETE COLLECTION
DISCOVER THE ENTIRE COLLECTION
UNOVE BELOW
From Deep Damage Repair Shampoo to Anove Glow Body Lotion, find all authentic UNOVE care products — imported directly from Seoul, with no customs fees.
UNOVE Heating Guard No-Wash Treatment 147ml
UNOVE Glow Body Lotion 290ml
UNOVE Anove Glow Creamy Body Scrub 300g
UNOVE Glow Body Wash 290ml
UNOVE Eau De Parfume
UNOVE Frizz Calming Slick Hair Finishing Stick 10ml
UNOVE Glow Hand Wash 290ml
★ TO GO FURTHER
THE K-HAIRCARE UNIVERSE
UNOVE, MOREMO, NARD — the Korean brands that reinvented hair care.
UNOVE: the K-haircare brand for damaged hair care
The full story of UNOVE: the K-haircare brand obsessed with repairing damaged hair and the Deep Damage Repair Shampoo.
READ THE ARTICLE →
UNOVE: the K-haircare brand for damaged hair with keratin
The Anove Glow Body Lotion: when UNOVE extends its obsession with fiber repair and care to body skin.
READ THE ARTICLE →
MOREMO: the K-haircare Water Treatment Miracle brand with keratin
The same obsession with keratin repair: MOREMO shares with UNOVE the love of salon-concentrated hair care.
READ THE ARTICLE →★ YOUR QUESTIONS
UNOVE FAQ
Everything you need to know about the K-haircare repair brand.
Which UNOVE product to start with?
The Deep Damage Repair Shampoo is the perfect entry point: a keratin repair shampoo, ideal for damaged, colored, or brittle hair. Combine it with the Deep Damage Treatment mask as a treatment once or twice a week.
Who is the Deep Damage Repair for?
For all really damaged hair: repeated coloring, bleaching, straightening, daily hot blow-drying. Hydrolyzed keratin fills weakened fibers and reduces breakage.
How to use the Silk Oil Essence?
On damp hair after shampooing, or on dry hair to tame. 2 to 3 pumps in the palms, apply from lengths to ends, no rinsing. Perfect before blow-drying to protect from heat.
What is the Anove Glow Body Lotion?
It is the brand’s body extension: a moisturizing lotion that leaves a luminous satin finish on the skin. Ideal for extending the UNOVE routine from the bathroom to the whole body, with the same formula standards.
Is UNOVE suitable for fine hair?
Yes, as long as you use them properly. UNOVE treatments are protein-based rather than silicone-based: they strengthen without weighing down. For fine hair, apply the mask only to the lengths and ends, never on the roots.
Are UNOVE products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Each product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.