THE WHOO
★ ROYAL K-BEAUTY · IMPERIAL HANBANG
THE CARE
EMPERESSES.
The History of Whoo is the most iconic luxury K-beauty brand in Korea, created by LG Household & Health Care. Its promise: to revive the rituals and secret formulas of the Joseon royal court in modern skincare. Ginseng, precious woods, pearl, peony, eighteen hanbang herbs: each line is a contemporary reinterpretation of an imperial recipe, housed in collectible red and gold packaging.
★ HANBANG EXPERTISE
KOREAN ROYAL MEDICINE, REINTERPRETED
Hanbang, royal recipes, traditional fermentation: the 3 pillars of Whoo luxury.
Hanbang is the traditional Korean pharmacopoeia, heir to over a thousand years of royal herbal medicine. The History of Whoo extracts its most precious complexes — Jin Hae Yoon, Gongjin, Cheongidan — for exceptional anti-aging care. Here are the 3 pillars that structure all the ranges.
✦ PILLAR 01
FERMENTED RED GINSENG
Korean red ginseng, fermented to multiply its bioavailability, is the cornerstone of hanbang anti-aging. It boosts cellular energy, firms, and densifies. The heart of the Jin Hae Yoon complex from the Bichup line.
✦ PILLAR 02
GONGJIN COMPLEX
Inspired by "Gongjin Dan," an elixir reserved for the royal family, this complex combines ginseng, musk wood, deer antler, and hanbang plants to target signs of aging on mature skin. The signature Gongjinhyang.
✦ PILLAR 03
CHEONGIDAN HWA HYUN
The top tier of the house. Inspired by the royal court recipe "Cheongidan," this complex combines pearl, gold, wild ginseng, and rare plants to target deep wrinkles, firmness, and radiance — the apex of Whoo luxury.
A millenary pharmacopoeia, patented complexes, precious textures: The History of Whoo is the pinnacle of Korean luxury skincare, the most gifted in Asia for special occasions.
★ THE SIGNATURE RANGES
THE 3 CULT RANGES
From the historic bestseller to the top imperial tier: choose your range according to your anti-aging goal.
BICHUP
The regenerating essence
The cult range. The Bichup Self-Generating Anti-Aging Essence, with fermented red ginseng, is the brand’s historic hero — the best-selling anti-aging essence in Asia, to be applied as the first step before your serum.
GONGJINHYANG
Global anti-aging
The heart of the house. The Gongjinhyang Essential Moisturizer and Gongjinhyang Elastic Cream target wrinkles, loss of firmness, and comfort for mature skin, within the royal Gongjin complex.
CHEONGIDAN HWA HYUN
Top imperial tier
The pinnacle of luxury Whoo. The Cheongidan Hwa Hyun Cream, with pearl, gold, and wild ginseng, concentrates the most precious hanbang active ingredients for high-performance global anti-aging.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
THE HISTORY OF WHOO BELOW
From the cult Bichup Essence to the Gongjinhyang and Cheongidan treatments, find all the authentic The History of Whoo skincare products — imported directly from Seoul, with no customs fees.
THE WHOO Gong Jin Hyang Mi Luxury Two-Way Patch 13g
THE WHOO Cheon Gi Dan Hwa Hyun Powder Patch 12g
THE WHOO Gong Jin Hyang Mi Luxury Golden Cushion 13g
THE WHOO Gong Jin Hyang Mi Velvet Foundation Pact
THE WHOO Cheongidan Hwahyun Radiant Essence Foundation 40ml
THE WHOO Gong Jin Hyang Mi Velvet Primer Base 40ml
THE WHOO Gong Jin Hyang Mi Essential Skin CC 40ml
THE WHOO Gong Jin Hyang Mi Essential Primer Base 40ml
★ TO GO FURTHER
THE WORLD OF ROYAL HANBANG
The History of Whoo, Sulwhasoo, Sooryehan — the luxury hanbang K-beauty houses.
THE WHOO: the luxury K-beauty brand inspired by Korean empresses
The complete profile of The History of Whoo: the brand’s origin, the imperial Bichup ritual, and the hanbang heritage of the Joseon royal court.
READ THE ARTICLE →
The History of Whoo: the ultimate luxury of royal K-beauty
Dive into the Bichup, Gongjinhyang, and Cheongidan ranges: the signature hanbang complexes and their place in the Korean luxury market.
READ THE ARTICLE →
SOORYEHAN: LG H&H’s premium Korean hanbang brand
Sooryehan, the other hanbang house of LG H&H, offers a more accessible version of the Korean royal skincare — same philosophy, different entry point.
READ THE ARTICLE →★ YOUR QUESTIONS
THE WHOO FAQ
Everything you need to know about the most imperial K-beauty house.
Which The History of Whoo product should I start with?
The Bichup Self-Generating Anti-Aging Essence is the essential entry point: it is the brand’s absolute icon and the best-selling anti-aging essence in Asia. An essence to apply as the first step, before your serum and cream.
What exactly is hanbang?
Hanbang is Korean traditional medicine, inheriting over a thousand years of herbal, root, and mineral pharmacopoeia. The History of Whoo draws inspiration from this to formulate its signature complexes (Jin Hae Yoon, Gongjin, Cheongidan), often inspired by recipes from the Joseon royal court.
From what age should you use The History of Whoo?
The brand is designed for skin from 30-35 years old, for prevention or correction of early signs of aging. The Bichup range is the most versatile (from 30 years old). Gongjinhyang and Cheongidan target mature skin (40+) seeking firmness and density.
What is the difference between Gongjinhyang and Cheongidan?
Gongjinhyang is the flagship anti-aging line, already very high-end. Cheongidan Hwa Hyun is the top tier of the brand: formulas more concentrated with pearl, gold, and wild ginseng, more precious textures, targeting established signs of aging. Cheongidan is the equivalent of high jewelry in cosmetics.
Is it suitable for sensitive skin?
Hanbang skincare is generally very well tolerated, formulated around traditional plant extracts. The brand is known for its rich and comfortable textures. As always, do a patch test on your inner elbow before first use.
Are The History of Whoo products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.