SU:M37
★ LUXURY K-BEAUTY · NATURAL FERMENTATION
WATER.
FERMENTATION.
TIME.
SU:M37° (pronounced "Sum thirty-seven") is the Korean house of natural fermented skincare, created by LG Household & Health Care. Its name says it all: "SU" for water, "37°" for the ideal fermentation temperature of microorganisms. More than 80 plants, flowers, and fruits are fermented for hundreds of days to release bioavailable, concentrated, living active ingredients. A patient, sensory, premium K-beauty.
★ THE SU:M37° SIGNATURE
NATURAL FERMENTATION, THE HEART OF THE BRAND
One philosophy only: let time transform plants into living actives.
SU:M37° rejects synthetic preservatives and synthetic actives in favor of a long process: multi-strain natural fermentation of over 80 plant ingredients. The result is concentrated in Cinétiol®, the in-house fermented complex that nourishes all the ranges. Here are the 3 pillars of this signature.
✦ PILLAR 01
CINÉTIOL®
The brand’s signature fermented complex: a concentrate of plant extracts and microorganisms fermented together for 365 days to release amino acids, peptides, and antioxidants. The heart of the Secret Programming Essence.
✦ PILLAR 02
80+ FERMENTED PLANTS
Lotus, ginseng, peony flower, Korean fruits: over 80 plant ingredients are selected and then fermented together. Each season, the brand adjusts the composition according to the skin’s needs.
✦ PILLAR 03
ZERO SYNTHETIC PRESERVATIVES
Fermentation acts as a natural preservative. SU:M37° formulates without parabens, denatured alcohol, mineral oil, or artificial coloring: purity is claimed as its signature.
Time as an asset, fermentation as a method, purity as a requirement: SU:M37° is the most patient luxury K-beauty brand on the market, unique within the Amorepacific/LG galaxy.
★ THE SIGNATURE RANGES
THE 3 ICONIC RANGES
From iconic essence to top tier anti-aging: choose your range according to your goal.
01
SECRET PROGRAMMING
The signature fermented essence
The historic range. The Secret Programming Essence with 80+ fermented plants is the brand’s absolute bestseller: a sensory concentrate that brightens, plumps, and smooths in one step.
02
WATER-FULL
Long-lasting hydration
Dedicated to thirsty skin, the Water-full line focuses on hydrating fermented actives (algae, aquatic flowers) for water-filled, plumped, and comfortable skin.
03
LOSEC SUMMA
Top tier anti-aging
The most precious range of the house. Losec Summa Elixir concentrates the rarest fermented actives to target deep wrinkles, firmness, and density — the pinnacle of SU:M37°.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
SU:M37° BELOW
From the iconic Secret Programming Essence to the Water-full and Losec Summa treatments, find all SU:M37° skincare products naturally fermented — imported directly from Seoul, with no customs fees.
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SU:M37
73.90 €
SU:M37 Time Energy Moist Concentrate Serum 50ml
Discover the powerful rehydrating effect of the SU:M37 Time Energy Moist Concentrate Serum 50ml. This intensive treatment deeply revitalizes your skin to restore radiance and vitality.
✔ Key benefits:
🌱 Formula rich in fermented ingredients: boosts hydration and promotes cell renewal.
💦 Intense hydration: strengthens the skin barrier while locking in moisture.
✨ Silky, fast-absorbing texture: leaves skin soft without any sticky feeling.
🍃 Soothes stressed skin: promotes an even and radiant complexion.
🔄 Anti-aging: visibly reduces signs of aging and improves skin elasticity.
The SU:M37 Time Energy Moist Concentrate Serum is perfect for anyone looking for an effective moisturizing treatment. It easily fits into your routine for radiant, healthy skin. Choose revitalized skin day after day!
SU:M37
63.90 €
SU:M37 Time Energy Moist Balancing Emulsion 120ml
Discover the perfect balance for your skin with SU:M37's Time Energy Moist Balancing Emulsion. This gentle and moisturizing treatment is specially formulated to provide continuous hydration and revitalize your complexion while respecting its natural balance.
✔ Highlights:
🌸 Optimal balance: restores the skin's hydration level, leaving a lasting feeling of comfort and freshness.
🌿 Fermented extracts: boost cell regeneration and improve skin elasticity.
💦 Light and silky texture: absorbs quickly without leaving a greasy film.
🔍 Enhances firmness and overall skin texture for a visibly smooth and even complexion.
✨ Suitable for all skin types, even the most sensitive, thanks to its gentle and natural formula.
Incorporate this emulsion into your daily routine for hydrated, revitalized, and radiant skin. Make every day a precious moment of care for your skin!
SU:M37
57.90 €
SU:M37 Time Energy Moist Soothing Toner 170ml
Discover the secret to hydrated and soothed skin with the SU:M37 Time Energy Moist Soothing toner. Formulated to balance and soften your skin, this revitalizing toner provides optimal hydration while calming irritation. Its unique formula prepares your skin to absorb subsequent treatments and restores radiance and freshness.
✔ Highlights:
🌿 Natural fermented ingredients: nourish and revitalize for glowing skin.
💧 Deep hydration: restores moisture balance and leaves skin supple.
🌱 Soothes irritation: ideal for sensitive or redness-prone skin.
✨ Lightweight, non-sticky texture: quickly absorbed, perfect for daily use.
🌸 Subtle, natural fragrance: provides a feeling of well-being with every application.
An essential choice for those seeking a radiant complexion and soft skin, day after day. Embrace the SU:M37 Time Energy toner for a complete and effective skincare routine!
SU:M37
120.90 €
SU:M37 Summa Elixir Golden Cushion Project (with Canon Collaboration)
Projet cushion Summa Elixir Golden Cushion Project by SU:M37 in collaboration with Canon, a premium foundation.
SU:M37
356.90 €
SU:M37 LosecSumma Repair Ampoule 50ml
Discover the regenerating power of the SU:M37 Rosicsumma Repair ampoule. Formulated to deeply nourish and repair, this luxurious ampoule revitalizes the skin while improving its texture, leaving your complexion radiant with health.
✔ Highlights:
🌺 Rosicsumma Extract: helps repair skin damage and strengthens the skin barrier.
💧 Intense hydration: provides long-lasting moisture for soft, plump skin.
🌟 Silky finish: absorbs quickly without stickiness, for optimal comfort.
🔬 Powerful anti-aging: reduces the appearance of wrinkles and fine lines for visibly younger skin.
🌿 Suitable for all skin types: even sensitive skin benefits from its soothing and repairing properties.
Incorporate this exceptional ampoule into your beauty routine for revitalized, glowing skin day after day. A true ally for perfectly balanced and radiant skin!
SU:M37
99.90 €
SU:M37 LosecSumma Repair Essence 30ml
Discover the Rosicsumma Repair Essence from SU:M37, an essential care to revitalize and regenerate your skin. This luxurious and nourishing essence transforms your skincare routine with a unique formula based on fermented ingredients, leaving your skin radiant and revitalized.
✔ Highlights:
🌹 Rosicsumma Complex: deeply regenerates and revitalizes the skin for a luminous complexion.
🌿 Fermented ingredients: promote optimal absorption and improve skin texture.
💧 Intense hydration: strengthens the skin barrier while maintaining natural moisture.
🍃 Improves elasticity and reduces visible signs of aging.
🌟 Suitable for all skin types for an instant youthful glow.
Incorporate this repairing essence into your daily skincare routine and give your skin supreme hydration and a radiant appearance. A must-have to achieve healthy and rejuvenated skin day after day!
SU:M37
178.90 €
SU:M37 LosecSumma Repair Essence 60ml
Illuminate your complexion with the SU:M37 Rosicsumma repairing essence, a perfect fusion of science and nature for revitalized skin. Carefully formulated, this lightweight essence easily penetrates to provide intense hydration and deep repair, restoring your skin's natural radiance.
✔ Highlights:
🌸 Rosicsumma: rich in fermented extracts, it deeply revitalizes and nourishes the skin.
💧 Intense hydration: soothes and hydrates your skin, leaving it soft and supple.
⚡ Natural radiance: revives the complexion and restores the skin's natural glow.
🌿 Antioxidant protection: protects the skin against external aggressions and free radicals.
🔬 Improves skin texture: refines the skin grain for a smooth and silky finish.
An ideal choice for those looking to incorporate a luxury skincare product into their daily routine, this essence brings a true breath of freshness for a radiant and revitalized face. Bring your skin back to life with every application!
SU:M37
220.90 €
SU:M37 LosecSumma Secrema Essence 150ml
Discover the revitalizing power of SU:M37 Rosicsumma Sikrima essence. Formulated with a unique blend of fermented ingredients, this gentle and penetrating essence transforms your skin’s radiance, leaving it hydrated and glowing.
✔ Highlights:
🌸 Natural fermentation: optimizes nutrient absorption for enhanced effectiveness.
💦 Intense hydration: keeps skin plump throughout the day.
✨ Silky, lightweight texture: absorbs quickly without weighing down the skin.
🔬 Improves elasticity: skin appears firmer and more toned.
🌿 Suitable for all skin types, even the most sensitive.
Incorporate SU:M37 Rosicsumma Sikrima essence into your daily routine to reveal radiant, healthy skin. A true fermentation treasure for timeless beauty!
SU:M37
136.90 €
SU:M37 LosecSumma Emulsion 130ml
Discover an exceptional treatment with the SU:M37 Rosicsumma 130ml emulsion, designed to revitalize and intensely hydrate your skin. This luxurious emulsion incorporates natural fermented ingredients to deeply nourish your skin and restore its natural radiance while strengthening its protective barrier.
✔ Highlights:
🌸 Fermented ingredients: provide enriched nutrition and enhance skin vitality.
💧 Long-lasting hydration: delivers immediate and prolonged moisture, ideal for supple and soft skin.
🍃 Light and non-sticky texture: absorbs quickly, leaving a fresh and light sensation on the skin.
🌟 Brightens and evens skin tone: reduces the appearance of spots and leaves the skin luminous and radiant.
🧴 Suitable for all skin types, including sensitive skin.
Incorporate this emulsion into your skincare routine for smoother, more radiant, and strengthened skin day after day. A must-have for those seeking excellence in beauty!
SU:M37
115.90 €
SU:M37 LosecSumma Skin Softener 150ml
Discover the SU:M37 Rosic Summa Skin Softener 150ml, an essential beauty product that revitalizes and softens your skin. Formulated to provide intense hydration and balance the pH of your epidermis, this gentle toner effectively prepares your skin to receive subsequent treatments.
✔ Highlights:
🌹 Fermented Rose Complex: infuses the skin with essential nutrients and improves its elasticity.
💧 Deep Hydration: maintains an optimal hydration level throughout the day.
🍀 Soothing and Balancing: restores the skin's natural balance and calms irritations.
✨ Silky Texture: absorbs quickly, leaving the skin soft and smooth without a sticky feeling.
☁️ Suitable for all skin types, even the most delicate.
Incorporate this softener into your daily routine for fresh, radiant skin perfectly prepared to welcome your favorite treatments. An indispensable ally for a luxurious and effective beauty routine!
SU:M37
273.90 €
SU:M37 LosecSumma Repair Cream Refill 50ml
Discover the secret to deeply nourished and regenerated skin with the SU:M37 Rosicsumma Repair Cream refill. This exceptional cream, designed to revitalize and repair skin deeply, is perfect for those seeking a luxurious solution to restore their complexion’s natural radiance.
✔ Highlights:
🌹 Floral extracts: A formula infused with botanical ingredients that revitalize and soothe the skin while reducing signs of fatigue.
🌟 Repair complex: Helps regenerate the skin barrier for stronger, more hydrated skin.
💦 Intense hydration: Provides long-lasting moisture to maintain your skin’s natural suppleness and softness.
🔬 Smooths and firms: Reduces the appearance of fine lines and improves elasticity for a youthful, radiant complexion.
🍃 Suitable for all skin types: Formulated to meet the specific needs of every skin type, even the most sensitive.
Incorporate the SU:M37 Rosicsumma Repair Cream refill into your skincare routine for visibly transformed, glowing skin. Each application is a sensory experience, enveloping your skin in supreme comfort and a gentle floral fragrance. A true ally for timeless beauty!
SU:M37
325.90 €
SU:M37 LosecSumma Repair Cream 50ml
Discover the SU:M37 Rosicsumma Repair Cream, an exceptional treatment to revitalize your skin. Enriched with natural fermented ingredients, it provides intense hydration while repairing skin damage for a bright and even complexion.
✔ Key benefits:
🌸 Fermented ingredients: promote cell regeneration for rejuvenated skin.
💦 Intense hydration: locks moisture into the skin for long-lasting comfort.
🌿 Repairing: restores and strengthens the skin barrier for optimal protection.
🌟 Improves skin elasticity and reduces the appearance of wrinkles.
🌿 Suitable for all skin types, even the most sensitive, thanks to its gentle formula.
Incorporate this cream into your daily routine to transform your skin and reveal a natural, radiant glow. An essential beauty step for renewed, vibrant skin!
SU:M37
73.90 €
SU:M37 LosecSumma Foam Cleanser Planning (Set)
Discover a deep and luxurious cleansing with the SU:M37 Rosic Summa Foam Cleanser Planning (Set). This delicate foaming cleanser is formulated to remove daily impurities and excess sebum, while respecting the skin's natural barrier. Give your skin a feeling of freshness and purity, without drying it out.
✔ Highlights:
🌹 Rose extract: soothes, softens, and intensely nourishes the skin.
🌿 Natural fermented formula: enriched with enzymes that promote cell renewal for revitalized skin.
💦 Rich and creamy foam that gently cleanses and leaves the skin silky.
🔍 Rebalances the complexion and helps reduce skin irritations.
🧴 Ideal for all skin types, including sensitive and redness-prone skin.
Add this foaming cleanser to your daily routine for radiant, smooth, and healthy skin. An essential ally for a radiant complexion and effective daily cleansing!
SU:M37
252.90 €
SU:M37 LosecSumma 2-piece Planning (Set)
Discover the luxurious skincare experience with the SU:M37 Rosic Summa 2-piece set. This refined collection is designed to provide your skin with a revitalizing and moisturizing treatment, perfect for a complete and indulgent beauty routine.
✔ Highlights:
🌸 Rose extract: soothing and refreshing, it helps reduce redness and revitalize tired skin.
💧 Intense hydration: delivers long-lasting moisture for soft and supple skin throughout the day.
🍃 Natural formula: made without parabens or sulfates, gentle on the most sensitive skin.
✨ Elegant packaging: each piece in the set is presented in chic packaging, ideal for gifting or treating yourself.
🌿 Suitable for all skin types: a gentle and effective solution for every complexion.
Embrace this set for a sophisticated skincare ritual that will revive your skin’s natural radiance while providing a moment of pure well-being. Experience everyday luxury with SU:M37 Rosic Summa.
SU:M37
126.90 €
SU:M37 Time Energy 3-type plan (with Canon collaboration)
Discover the SU:M37 Time Energy 3-type plan set, from the prestigious collaboration with Canon, for one of the most refined daily skincare routines. This set embodies the perfect alliance between technological innovation and skincare expertise, to revitalize and protect your epidermis.
✔ Highlights:
🌿 Time Energy Complex: revitalizes, energizes, and boosts the skin's natural radiance.
🛡️ Anti-aging protection: helps visibly reduce signs of aging thanks to carefully selected ingredients.
💧 Gentle and moisturizing formulation: soothes and deeply rehydrates, ideal for restoring supple and radiant skin.
📷 Exclusive design: elegant packaging, a unique result of the collaboration with Canon, for aesthetic pleasure with every use.
🌟 Suitable for all skin types: non-irritating properties to suit even the most sensitive skin.
Incorporate the SU:M37 Time Energy 3-type plan set into your skincare routine for radiant and revitalized skin day after day. It is the perfect choice for anyone looking to preserve their skin's radiance and youth.
SU:M37
114.90 €
SU:M37 Time Energy 2-type plan (with Canon collaboration)
Discover the excellence of care with the SU:M37 Time Energy plan in collaboration with Canon. This innovative product offers a unique experience to revitalize and rejuvenate your skin through advanced science and carefully selected natural ingredients. Transform your beauty routine with this exceptional treatment.
✔ Highlights:
⏳ Advanced Technology: Enriched with fermented ingredients to promote cell regeneration and restore skin elasticity.
🌟 Youthful Effect: Smooths wrinkles and fine lines for a visibly younger complexion.
🍃 Natural Ingredients: Infused with botanical extracts to deeply nourish and revitalize the skin.
📸 Unique Collaboration: An exclusive design created with Canon, perfect for lovers of beautiful things.
🌈 Intense Hydration: Provides long-lasting moisture, leaving skin soft and radiant.
Suitable for all skin types, this product is perfect for those seeking radiant and healthy skin. Let yourself be captivated by the perfect blend of nature and technology for unmatched glow!
SU:M37
68.90 €
SU:M37 Microactive MyComingRoutine Planning
Discover the SU:M37 Microactive MyComingRoutine Planning serum, the ultimate ally for radiant and energized skin. Designed to enhance your epidermis with its formula rich in fermented active ingredients, this serum cares for tired skin while restoring its glow and vitality.
✔ Key benefits:
🌸 Fermented ingredients: help revitalize and energize your epidermis for a glowing complexion.
🌿 Intense hydration: ensures soft, supple, and deeply hydrated skin all day long.
✨ Lightweight texture: absorbs quickly without leaving a sticky film, perfect for daily use.
🔬 Reduces signs of fatigue and visibly smooths fine lines for rejuvenated skin.
🍃 Suitable for all skin types, respects sensitive skin.
Incorporate this serum into your beauty routine for visibly transformed, healthy, and luminous skin. An exceptional treatment for unparalleled skin comfort!
SU:M37
33.90 €
SU:M37 Time Energy Moist Lip Balm
Discover the SU:M37 Time Energy Moist Lip Balm, an innovative lip balm that combines hydration and softness for irresistible lips. Formulated to deeply nourish while providing long-lasting protection against external aggressions, this enriched balm transforms the texture of your lips and gives them a natural glow.
✔ Highlights:
🌿 Fermented ingredients: regenerate and revitalize lips for a velvety touch.
💧 Intense hydration: maintains moisture and prevents dryness long-term.
✨ Non-sticky finish: offers optimal comfort without greasy feeling.
🔍 Repairs and protects: perfect for damaged lips, restores softness and suppleness.
👄 Suitable for the whole family: its gentle formula makes it an essential ally for everyone.
Adopt it in your skincare routine for sublime lips every day. The perfect complement to preserve the youth and beauty of your lips!
SU:M37
130.90 €
SU:M37 Water-full 2-piece plan
Transform your skincare routine with the SU:M37 Water-full duo, a perfect combination to intensely hydrate and revitalize your skin. This two-step kit is specially formulated to provide deep hydration while plumping and rejuvenating your complexion. Thanks to its innovative formula, this complete solution leaves your skin fresh and radiant throughout the day.
✔ Highlights:
💧 Intense hydration: Natural fermented ingredients for deeply hydrated and revitalized skin.
🌿 Firmness and elasticity: Improves skin texture, making it firmer and more supple.
🍃 Lightweight formula: Absorbs quickly without leaving a sticky residue.
🔍 Reduction of fine lines: Smooths and visibly reduces the appearance of wrinkles.
🌀 Suitable for all skin types: Even the most dehydrated skin regains comfort and softness.
Incorporate the SU:M37 Water-full duo into your daily routine for long-lasting hydrated and healthy-looking skin. An essential solution for those seeking a fresh and luminous complexion!
SU:M37
147.90 €
SU:M37 Time Energy Bright 3-piece plan (Set)
Reveal your skin’s natural radiance with the SU:M37 Time Energy Bright 3-piece set. This luxurious kit is designed to revitalize, protect, and brighten your complexion, thanks to a unique formula that combines science and nature.
✔ Highlights:
🌟 Natural fermented ingredients: enhance skin’s glow and vitality.
🔄 Revitalizing complex: stimulates cell renewal for smoother, fresher skin.
💧 Intense hydration: deeply nourishes for a radiant, plump complexion.
💡 Reduces pigmentation spots and evens skin tone for a luminous look.
👶 Soft, velvety texture: absorbs quickly without leaving a sticky residue.
Ideal for a beauty routine focused on radiance, this set is a must-have for anyone seeking glowing, rejuvenated skin day after day. Give your skin the care it deserves with SU:M37!
★ TO GO FURTHER
THE UNIVERSE OF KOREAN LUXURY
SU:M37°, The History of Whoo, Sulwhasoo, OHUI — premium K-beauty houses to know.
★ SAME UNIVERSE
The History of Whoo: the absolute luxury of royal K-beauty
The History of Whoo cultivates the other side of Korean luxury: royal hanbang and imperial pharmacopoeia, signed like SU:M37° by the LG H&H group.
READ THE ARTICLE →
★ SAME SPIRIT
SULWHASOO: the quintessence of luxury K-Beauty
Sulwhasoo, the grand dame of Amorepacific, shares with SU:M37° the obsession for patient, sensory, and concentrated care — the Korean ginseng version.
READ THE ARTICLE →
★ TO DISCOVER
OHUI: the Korean dermatological brand by LG Household & Health Care
OHUI, the other luxury signature of LG H&H, focuses on dermatological science and high-performance anti-aging — the clinical approach of the same group.
READ THE ARTICLE →★ YOUR QUESTIONS
SU:M37° FAQ
Everything you need to know about the purest fermented K-beauty.
Which SU:M37° product should I start with?
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The Secret Programming Essence is the essential starting point: it’s the brand’s icon, a 365-day fermented essence that brightens, hydrates, and smooths in one step. For dehydrated skin, complement with the Water-full Skin Refreshing Toner.
What does fermentation do for my skin?
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Fermentation transforms plant molecules into more bioavailable active ingredients that are smaller, more stable, and better absorbed by the skin. In practice: more radiance, a strengthened skin barrier, and prolonged effectiveness even at low concentrations.
Is it compatible with sensitive skin?
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Yes, the brand was designed for that. SU:M37° excludes parabens, denatured alcohol, mineral oil, and artificial coloring. Fermented formulas are generally very well tolerated — still, do a patch test on your inner elbow before first use.
What is the difference between Secret Programming and Losec Summa?
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Secret Programming is the multi-action fermented icon (radiance, hydration, early wrinkles). Losec Summa is the brand’s top tier, focused on deep anti-aging — firmness, established wrinkles, loss of density. Losec Summa is more precious, richer, and more targeted.
How long before seeing results?
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With the Secret Programming Essence, radiance and comfort are visible in 2 to 3 weeks. For wrinkles and firmness (Losec Summa), expect 6 to 8 weeks of regular use — fermentation works deeply, not just on the surface.
Are the SU:M37° products on Ma Petite Corée authentic?
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Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.