NUSE
★ K-BEAUTY MAKEUP · CARE & COLOR
KOREAN MAKEUP
THAT CARES AS MUCH AS IT COLORS.
NUSE is the K-beauty makeup brand that infuses care into every color. Care Lipstick with nourishing ingredients, Liptual Mousse with a melting finish, Cheek with fresh pigments — each product works on sensoriality, color, and comfort. A contemporary, gentle K-beauty makeup that bridges makeup and lip care.
★ THE NUSE SIGNATURE
MAKEUP-CARE, NOURISHING FORMULAS
The NUSE writing: color no longer opposes care, it integrates it.
NUSE has built its identity by rejecting the makeup/skincare opposition and integrating care directly into the makeup formula. Here are the pillars that define the brand.
✦ PILLAR 01
CARE LIPSTICK
The NUSE Care Lipstick is the brand’s icon — a balm-format lipstick infused with nourishing actives, delivering a melting and comfortable color. The signature bestseller.
✦ PILLAR 02
LIPTUAL MOUSSE
The Liptual Mousse offers a melting, ultra-light finish, halfway between a tint and a balm — soft pigment, balm comfort, ideal for those who don’t like the matte effect of classic tints.
✦ PILLAR 03
FRESH CHEEK
NUSE blushes focus on translucent pigments, fresh and luminous finishes, that blend into the skin without powdering — designed for normal and combination skin.
A brand that embraces the blurred line between skincare and makeup, and has made it a clear signature. NUSE is K-beauty makeup for demanding lips.
★ THE SIGNATURE RANGES
THE 3 ICONIC RANGES
Care Lipstick, Liptual Mousse, Cheek: the three pillars of NUSE.
CARE LIPSTICK
Nourishing balm lipstick
The iconic range. The Care Lipstick delivers a melting color with a comfortable balm finish — formula infused with nourishing actives, ideal for demanding lips.
LIPTUAL MOUSSE
Melting lip mousse
The Liptual Mousse offers an ultra-light, melting finish, halfway between balm and tint — soft pigment, balm comfort, perfect for everyday use without irritating the lips.
CHEEK
Fresh luminous blush
The Cheek NUSE adds a touch of translucent color to the cheekbones, with a fresh and luminous finish — coordinated with the lip palette for a cohesive look.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
NUSE BELOW
From Care Lipstick to fresh Cheek, find all authentic NUSE products — imported directly from Seoul, with no customs fees.
NUSE Color Care Lip Balm
NUSE Care Riptual
★ TO GO FURTHER
THE WORLD OF KOREAN MAKEUP
NUSE, ETUDE, DEAR DAHLIA — the K-beauty makeup care lips.
NUSE: the K-beauty makeup Care Lipstick Mousse Cheek brand
The complete story of NUSE: the K-beauty brand that combines care and color, around the Care Lipstick, Liptual Mousse, and Cheek.
READ THE ARTICLE →
DEAR DAHLIA: K-beauty vegan luxury Lip Paradise sheer dew
Dear Dahlia shares with NUSE the obsession for lip comfort — melting formulas, soft pigment, premium care application.
READ THE ARTICLE →
ETUDE: K-beauty makeup cute girly Cloud Filter Dear Darling
ETUDE, the matriarch of Korean tint, completes the makeup-care reading that NUSE extends to the balm formula.
READ THE ARTICLE →★ YOUR QUESTIONS
NUSE FAQ
Everything you need to know about the K-beauty care lips brand.
Which NUSE product should I start with?
The Care Lipstick is the brand’s signature entry — a balm-format lipstick, ultra-comfortable, delivering a creamy color. It’s what made NUSE known.
What’s the difference between Care Lipstick and Liptual Mousse?
Care Lipstick = classic balm lipstick, creamy color, slightly satin finish. Liptual Mousse = ultra-light mousse texture, creamy finish, fresher and lighter. Both are comfortable; the choice depends on the feel.
Is it suitable for very dry lips?
Yes — it’s even one of the brand’s strong points. NUSE incorporates nourishing actives directly into the makeup formula, which prevents the drying effect typical of classic matte tints. Ideal for sensitive lips.
How do you apply the NUSE Cheek?
Use your finger or a damp sponge to blend the pigment into the skin. Apply on the cheekbone, blending towards the temple. The finish remains luminous, natural, and non-powdery — perfect for everyday wear and photos.
Is it a vegan brand?
NUSE promotes formulas designed for comfort, but the vegan/cruelty-free status varies by product. Check the INCI and certifications product by product if this is important to you.
Are NUSE products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Each product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.