LUVUM

★ K-BEAUTY · GEN Z MAKEUP & CARE

THE LOVE,
IN MAKEUP.

LUVUM is the K-beauty Gen Z brand dedicated to colorful and pop makeup and body care. Its promise: fun, color, sensory formulas at affordable prices. Lip tints, scented body balms, hand creams — each product is designed to be as Instagrammable as it is effective. K-beauty for those who love mixing K-pop makeup with pop self-care.

LUVUM

★ LUVUM EXPERTISE

POP MAKEUP + COLORFUL SELF-CARE

Lip tints, body balms, hand creams: the fun K-beauty.

LUVUM targets the generation that wants as much visual fun as care. Pigmented makeup, sensory scents, collectible packaging. Here are the 3 signature pillars.

✦ PILLAR 01

PIGMENTED LIP TINTS

Lip tints with strong pigmentation, gloss or velvet finish depending on the version. Long-lasting wear — LUVUM’s signature entry point.

✦ PILLAR 02

SCENTED BODY BALMS

Body balms with multiple scents (vanilla, rose, citrus). Moisturizing, fragrant, practical format — K-beauty Gen Z self-care.

✦ PILLAR 03

HAND CREAM COLLECTION

Sensory hand creams with various scents. Mini collectible format, perfect for your handbag or the K-beauty Christmas tree.

Pop, fun, accessible: LUVUM is the K-beauty Gen Z brand for those who love mixing colorful makeup and self-care.

★ THE SIGNATURE RANGES

THE 3 ICONIC RANGES

Choose your range according to your area: lips, body, or hands.

01

LIP TINTS

Pigmented lips

The iconic range. The Lip Tints LUVUM in gloss or velvet finish — strong pigmentation, long-lasting wear.

02

BODY BUTTERS

Scented self-care

Sensory body balms. The Body Butters LUVUM hydrate in multiple scents — pop K-beauty self-care.

03

HAND CREAMS

Scented hands

Mini hand creams. The Hand Creams LUVUM are perfect for bag/tree collections — sensory and collectible.

★ THE ENTIRE COLLECTION

DISCOVER THE ENTIRE COLLECTION
LUVUM BELOW

From Lip Tints to Body Butters and Hand Creams, find all authentic LUVUM products — imported directly from Seoul, with no customs fees.

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38 products
LUVUM

LUVUM Phyto Collagen Wrapping Mask 80ml

29.90 €
LUVUM Phyto Collagen Wrapping Mask 80mlLUVUM Phyto Collagen Wrapping Mask 80ml

LUVUM Phyto Collagen Wrapping Mask 80ml

LUVUM
29.90 €

LUVUM Phyto Collagen Wrapping Mask 80ml

Masque wrapping LUVUM Phyto Collagen, 80 ml. Application en couche épaisse pour un effet cocon repulpant.
LUVUM

LUVUM Woody Rose Perfume Hand Cream 50ml

13.90 €
Décris l'image en français : LUVUM Woody Rose Perfume Hand Cream 50ml, crème parfumée dans son coffret, sur table.LUVUM Woody Rose Perfume Hand Cream 50ml en flacon crème, marque LUVUM, rose décorative sur fond beige

LUVUM Woody Rose Perfume Hand Cream 50ml

LUVUM
13.90 €

LUVUM Woody Rose Perfume Hand Cream 50ml

Delicately perfume your hands with an elegant and soothing woody rose scent 🌹. Its creamy texture intensely nourishes for soft, hydrated, and comfortable hands every day. Its convenient size and minimalist design make it the perfect lifestyle accessory to slip into your bag.
LUVUM

LUVUM Green Wood Perfume Hand Cream 50ml

13.90 €
LUVUM Green Wood Perfume Hand Cream 50ml de la marque LUVUM, main appliquant la crème sur fond bois, déco feuilles vertesLUVUM Green Wood Perfume Hand Cream 50ml, marque LUVUM, crème pour les mains sur table avec feuilles et bois

LUVUM Green Wood Perfume Hand Cream 50ml

LUVUM
13.90 €

LUVUM Green Wood Perfume Hand Cream 50ml

Intensely nourishes the hands while strengthening the skin barrier for soft, protected skin every day. Its fresh woody scent creates a soothing self-care moment with every application 🌿. Light texture that absorbs quickly without a greasy finish, leaving hands smooth, radiant, and hydrated for a long time.
LUVUM

LUVUM Moisture Glow Cushion 15g

31.90 €
LUVUM Moisture Glow Cushion Refill Set : deux recharges rondes sur fond clair, marque LUVUM, contexte visuel maquillage.LUVUM Moisture Glow Cushion 15g de la marque LUVUM, coussin maquillage hydratant, boîtier ouvert et texture sur fond clair

LUVUM Moisture Glow Cushion 15g

LUVUM
31.90 €

LUVUM Moisture Glow Cushion 15g

Instantly radiant complexion with a transparent glowy finish. Its moisturizing formula strengthens the skin barrier and keeps the skin supple all day long. Ideal for a glass skin effect inspired by K-Beauty, with no lines, even when touched up. ✨
LUVUM

LUVUM Moisture Glow Cushion Refill Set

51.90 €
Décris l'image en français : LUVUM Moisture Glow Cushion Refill Set de la marque LUVUM, gros plan visage sur fond clair.LUVUM Moisture Glow Cushion Refill Set : deux recharges rondes sur fond clair, marque LUVUM, contexte visuel maquillage.

LUVUM Moisture Glow Cushion Refill Set

LUVUM
51.90 €

LUVUM Moisture Glow Cushion Refill Set

Instantly radiant complexion with comfortable coverage that respects the skin barrier. ✨ Formula infused with moisturizing ingredients for a long-lasting glow without a heavy feel. Convenient and economical refill format, perfect for keeping your cushion always ready in your makeup routine. 💄
LUVUM

LUVUM Volume Lip Serum 4ml

22.90 €
LUVUM Volume Lip Serum 4ml : sérum pour les lèvres LUVUM en flacon rose, visuel produit sur fond clairDécris l'image en français : LUVUM Volume Lip Serum 4ml, marque LUVUM, sérum pour lèvres en application sur des lèvres.

LUVUM Volume Lip Serum 4ml

LUVUM
22.90 €

LUVUM Volume Lip Serum 4ml

Instantly plumps lips with a glossy volume effect while staying ultra comfortable 💋. Formulated like a true lip serum treatment, it smooths fine lines and deeply nourishes for softer lips day after day. Its lightweight, non-sticky texture offers a luminous finish perfect alone or as a top coat over your favorite lipstick.
LUVUM

LUVUM Bamboo Hyaluronic Acid Moisture Sunscreen 30ml

17.90 €
Décris l'image en français: LUVUM Bamboo Hyaluronic Acid Moisture Sunscreen 30ml, femme au selfie, tube à la main, fond bleu.LUVUM Bamboo Hyaluronic Acid Moisture Sunscreen 30ml, marque LUVUM, application sur peau avec tube crème, mains sur fond clair

LUVUM Bamboo Hyaluronic Acid Moisture Sunscreen 30ml

LUVUM
17.90 €

LUVUM Bamboo Hyaluronic Acid Moisture Sunscreen 30ml

Intensely hydrate while protecting your skin barrier with this lightweight, non-sticky moisturizing sunscreen. The combination of bamboo and hyaluronic acid soothes, plumps, and leaves a radiant complexion without grayness or white residue. Ideal for a daily Korean skincare routine, it blends perfectly under makeup for fresh, glowing skin all day long 🌤️.
LUVUM

LUVUM Calming Repair Cica Cream 50ml

30.90 €
Décris l'image en français en mentionnant le produit, la marque et le contexte visuel : LUVUM Calming Repair Cica Cream 50mlLUVUM Calming Repair Cica Cream 50ml, tube crème Cica apaisante sur fond blanc, avec boîtes en arrière-plan.

LUVUM Calming Repair Cica Cream 50ml

LUVUM
30.90 €

LUVUM Calming Repair Cica Cream 50ml

Instantly soothes sensitive skin while strengthening the skin barrier with a formula rich in cica. Reduces redness and irritation to reveal a calm and radiant complexion, ideal for the most demanding K-Beauty routines. Comfortable cream texture that absorbs without a greasy finish, perfect daily as the final step of your Korean skincare 🌿.
LUVUM

LUVUM Bamboo Hyaluronic Acid Moisture Cream 70ml

28.90 €
LUVUM Bamboo Hyaluronic Acid Moisture Cream 70ml de la marque LUVUM, crème hydratante sur peau du visage, fond bleu.Décrivez l’image en français : LUVUM Bamboo Hyaluronic Acid Moisture Cream 70ml sur fond blanc marbré, marque LUVUM visible.

LUVUM Bamboo Hyaluronic Acid Moisture Cream 70ml

LUVUM
28.90 €

LUVUM Bamboo Hyaluronic Acid Moisture Cream 70ml

Intensely hydrates and strengthens the skin barrier thanks to a synergy of bamboo and hyaluronic acid. Awakens a radiant complexion, supple and plump throughout the day. Light texture, non-greasy finish, ideal for a daily hydrating Korean skincare routine 🌿.
LUVUM

LUVUM Green Citrus Vitamin C Gel Cream Plus 50ml

34.90 €
LUVUM Green Citrus Vitamin C Gel Cream Plus 50ml, pot vert sur fond clair, ambiance fraîche et moderne, marque LuvumLUVUM Green Citrus Vitamin C Gel Cream Plus 50ml, gel crème vert; femme visage maquillé, pot sur fond vert, LUVUM

LUVUM Green Citrus Vitamin C Gel Cream Plus 50ml

LUVUM
34.90 €

LUVUM Green Citrus Vitamin C Gel Cream Plus 50ml

Instantly brightens the complexion with a powerful dose of vitamin C that boosts radiance while respecting the skin barrier. Its light gel-cream texture deeply hydrates without a sticky feel, ideal for sensitive skin or skin prone to redness. Formulated with green citrus extracts, it helps fade spots and smooth skin texture for a fresh K-Beauty glow 🍊.
LUVUM

LUVUM Slow Aging Phyto Collagen Cream 50ml

34.90 €
LUVUM Slow Aging Phyto Collagen Cream 50ml, crème visage en pots roses sur fond clair, marque Luvum, pack produit.LUVUM Slow Aging Phyto Collagen Cream 50ml : crème visage sur peau hydratée, femme, fond rose, marque LUVUM.

LUVUM Slow Aging Phyto Collagen Cream 50ml

LUVUM
34.90 €

LUVUM Slow Aging Phyto Collagen Cream 50ml

Repairs and intensely strengthens the skin barrier for visibly more supple and plump skin. Its formula with plant-based collagen and anti-aging actives smooths fine lines and boosts the skin’s elasticity. Provides a long-lasting radiance while enveloping the complexion in deep comfort, ideal for a skincare routine inspired by K-Beauty 🌸.
LUVUM

LUVUM Bamboo Hyaluronic Acid Moisture Cream 150ml +150ml

88.90 €
LUVUM Bamboo Hyaluronic Acid Moisture Cream 150ml +150ml, tube crème hydratante Luvum sur fond bleu clair.LUVUM Bamboo Hyaluronic Acid Moisture Cream 150ml +150ml, crème hydratante, marque LUVUM, pot ouvert, fond bleu clair.

LUVUM Bamboo Hyaluronic Acid Moisture Cream 150ml +150ml

LUVUM
88.90 €

LUVUM Bamboo Hyaluronic Acid Moisture Cream 150ml +150ml

Intensely hydrates and strengthens your skin barrier with a melting cream texture that leaves the skin soft and plump. The combination of hyaluronic acid and bamboo extracts provides a healthy, lasting glow without any sticky feeling. 🌿 Ideal for daily Korean skincare, it soothes dehydrated skin and prevents tightness.
LUVUM

LUVUM Clear Vita C Ribbonn Skin Ampoule 10ml x3

47.90 €
LUVUM Clear Vita C Ribbonn Skin Ampoule 10ml x3, coffret de soins avec ampoules, citrons et ambiance vitaminée en studioLUVUM Clear Vita C Ribbonn Skin Ampoule 10ml x3, marques LUVUM, flacons sur tranches de citron jaune, fond lumineux.

LUVUM Clear Vita C Ribbonn Skin Ampoule 10ml x3

LUVUM
47.90 €

LUVUM Clear Vita C Ribbonn Skin Ampoule 10ml x3

Instantly brightens the complexion with a formula rich in stabilized vitamin C that awakens radiance. Strengthens the skin barrier while reducing dark spots and unevenness for smoother, more even skin. The lightweight ampoule texture absorbs quickly without stickiness, perfect for a daily K-Beauty routine 🌟.
LUVUM

LUVUM Calming Repair Cica Gel Serum Refill 80ml

22.90 €
LUVUM Calming Repair Cica Gel Serum Refill 80ml, recharges en poche, produit de la marque Luvum, visuel fond clair.Main tenant LUVUM Calming Repair Cica Gel Serum Refill 80ml, pochette recharge, fond vert clair, soins réparateurs apaisants

LUVUM Calming Repair Cica Gel Serum Refill 80ml

LUVUM
22.90 €

LUVUM Calming Repair Cica Gel Serum Refill 80ml

Instantly soothes sensitive skin with a formula enriched with Cica that strengthens the skin barrier. Repairs, deeply hydrates, and leaves a calm and radiant complexion every day. Eco-friendly refill format ideal for extending your K-Beauty routine while reducing waste 🌱.
LUVUM

LUVUM Calming Repair Cica Gel Serum 80ml

27.90 €
LUVUM Calming Repair Cica Gel Serum 80ml, flacon crème cica apaisant sur fond clair, ambiance beauté.LUVUM Calming Repair Cica Gel Serum 80ml de LUVUM, flacon sur fond clair avec feuille de cica verte, ambiance apaisante

LUVUM Calming Repair Cica Gel Serum 80ml

LUVUM
27.90 €

LUVUM Calming Repair Cica Gel Serum 80ml

Instantly soothes sensitive skin while strengthening the skin barrier for long-lasting comfort. The formula enriched with Cica and repairing actives targets redness, irritation, and weakened areas for a visibly more even complexion. Its ultra-light gel texture absorbs quickly, leaving the skin hydrated, supple, and radiant without a sticky finish 🌿.
LUVUM

LUVUM Pore Reset Tightening Ampoule 30ml

26.90 €
LUVUM Pore Reset Tightening Ampoule 30ml : flacon violet sur cubes blancs, produit de soins visage, fond bleuLUVUM Pore Reset Tightening Ampoule 30ml, flacon sur serviette, marque Luvum, produit soin visage en contexte spa

LUVUM Pore Reset Tightening Ampoule 30ml

LUVUM
26.90 €

LUVUM Pore Reset Tightening Ampoule 30ml

Visibly tightens the pores while strengthening your skin barrier for smoother, clearer skin. Its lightweight texture absorbs instantly and controls excess sebum without drying, ideal for combination to oily skin. Achieve a radiant and even complexion with a Korean glass skin effect over time ✨.
LUVUM

LUVUM Glacial Marine Aigae-PDRN Serum 30ml

38.90 €
Décris l'image en français : LUVUM Glacial Marine Aigae-PDRN Serum 30ml en flacon bleu, décor glace et eau, sur fond clair.LUVUM Glacial Marine Aigae-PDRN Serum 30ml de la marque LUVUM, flacon bleu sur fond clair, texture gelée.

LUVUM Glacial Marine Aigae-PDRN Serum 30ml

LUVUM
38.90 €

LUVUM Glacial Marine Aigae-PDRN Serum 30ml

Intensively repairs the skin barrier with a glacial marine complex rich in PDRN for visibly plumper skin. Smooths skin texture and boosts radiance while soothing redness and tightness. Its lightweight Korean serum texture absorbs instantly for deep hydration without a greasy finish ❄️
LUVUM

LUVUM After Glow Yuja Vita C Capsule Serum 30ml

37.90 €
LUVUM After Glow Yuja Vita C Capsule Serum 30ml de Luvum, flacon jaune sur fond crème, visuel produitLUVUM After Glow Yuja Vita C Capsule Serum 30ml : flacon sur fond vert, jeune femme souriante tenant un citron, marque LUVUM

LUVUM After Glow Yuja Vita C Capsule Serum 30ml

LUVUM
37.90 €

LUVUM After Glow Yuja Vita C Capsule Serum 30ml

Instantly brightens the complexion with a boost of concentrated vitamin C for more radiant and even skin. Strengthens the skin barrier with yuja-rich capsules that target dark spots and dullness. Its lightweight serum texture absorbs quickly for a long-lasting glow effect without a sticky finish, perfect for a radiant K-Beauty routine ✨.
LUVUM

LUVUM Slow Aging Super Food Oil Serum 30ml

32.90 €
LUVUM Slow Aging Super Food Oil Serum 30ml de Luvum : flacons goutte à goutte sur fond rose clair, photo produit.LUVUM Slow Aging Super Food Oil Serum 30ml sur fond rose, flacon en gros plan, sérum visage anti-âge

LUVUM Slow Aging Super Food Oil Serum 30ml

LUVUM
32.90 €

LUVUM Slow Aging Super Food Oil Serum 30ml

Reveal a lasting glow with this rich superfood serum-oil that strengthens the skin barrier. The nourishing texture absorbs quickly to smooth fine lines and promote a more plump, even complexion. Ideal for a slow aging routine inspired by K-Beauty, it leaves skin supple, radiant, and perfectly prepared for daily care. 🌙
LUVUM

LUVUM Bamboo Hyaluronic Acid Moisture Serum 30ml

22.90 €
Décris l'image en français en mentionnant le produit, la marque et le contexte visuel : LUVUM Bamboo Hyaluronic Acid Moisture Serum 30mlDécris l'image en français : LUVUM Bamboo Hyaluronic Acid Moisture Serum 30ml, flacon bleu sur fond lumineux, gouttes et seringue.

LUVUM Bamboo Hyaluronic Acid Moisture Serum 30ml

LUVUM
22.90 €

LUVUM Bamboo Hyaluronic Acid Moisture Serum 30ml

Intensely hydrate and strengthen your skin barrier with the combination of bamboo and hyaluronic acid. Enjoy plump, radiant, and soothed skin, perfect for a glowy K-Beauty look. 🌿 Its lightweight texture absorbs instantly, with no sticky finish, ideal for a daily hydration routine.
38 products

LUVUM

38 products

★ TO GO FURTHER

THE POP K-BEAUTY UNIVERSE

LUVUM, MILK TOUCH, FWEE — the Gen Z K-beauty makeup.

MILK TOUCH: K-beauty makeup cushion glow velvet matte rice
★ SAME UNIVERSE

MILK TOUCH: K-beauty makeup cushion glow velvet matte rice

MILK TOUCH shares with LUVUM the Gen Z K-beauty makeup — cushion + more diverse lip version.

READ THE ARTICLE →
FWEE: the K-beauty makeup Blurry Pudding Pot Gen Z brand
★ SAME SPIRIT

FWEE: the K-beauty makeup Blurry Pudding Pot Gen Z brand

FWEE, another viral Gen Z K-beauty brand, shares with LUVUM the fun makeup spirit and innovative textures.

READ THE ARTICLE →
NARD: the Korean brand with irresistible interior fragrances
★ TO DISCOVER

NARD: the Korean brand with irresistible interior fragrances

NARD completes the scented sensory K-beauty universe — professional perfumery version for hair and body.

READ THE ARTICLE →

★ YOUR QUESTIONS

LUVUM FAQ

Everything you need to know about the K-beauty Gen Z pop.

Which LUVUM product should I start with?

+

The LUVUM Lip Tints are a must-have entry: strong pigmentation, long-lasting wear, affordable price. For self-care, start with a Body Butter or a Hand Cream in your favorite scent.

What finish do LUVUM Lip Tints have?

+

Several finishes available: gloss (long-lasting shine), velvet (soft matte long-lasting), creamy (comfortable semi-matte). You choose according to your mood — many collect several.

Is LUVUM more makeup or skincare?

+

Makeup + body/hand self-care. The brand targets daily Gen Z use: lip tints for lips, body butters and hand creams for scented body care. No proper facial skincare.

Which LUVUM fragrances should I choose?

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To start with: Vanilla (universal), Rose (feminine), Citrus (fresh). Each has its audience — many collect several fragrances to vary by mood or season.

Is LUVUM suitable for sensitive skin?

+

Overall yes, especially the Body Butters and Hand Creams which are gently formulated. Lip Tints may contain fragrances — test first if you have very sensitive lips.

Are LUVUM products on Ma Petite Corée authentic?

+

Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.