KLAIRS
★ MINIMALIST K-BEAUTY · BY WISHTREND
SIMPLICITY,
FOR SENSITIVE SKIN.
KLAIRS is the minimalist K-beauty brand by Wishtrend, a global cult favorite for its sensitive-safe formulas. Its promise since its inception: "Dear Klairs" — simple, gentle, transparent skincare designed for skin that reacts to everything. Freshly Juiced Vitamin Drop, Supple Preparation Toner, Midnight Blue Calming Cream — KLAIRS is one of the most talked-about K-beauty entries on Reddit and r/AsianBeauty.
★ THE KLAIRS EXPERTISE
MINIMALISM + GENTLENESS + SENSITIVE-SAFE
Vitamin Drop, Supple Preparation, Midnight Blue: the gentle K-beauty.
KLAIRS has made the bet of radical simplicity: few ingredients, but well chosen. The brand has become a global reference for sensitive skin routines. Here are the 3 signature pillars.
✦ PILLAR 01
FRESHLY JUICED VITAMIN DROP
5% stabilized Vitamin C — a gentle concentration to start with Vitamin C without irritation. The Freshly Juiced Vitamin Drop is the accessible and tolerant brightening icon.
✦ PILLAR 02
SUPPLE PREPARATION TONER
Minimalist hydrating toner — pH 5.5, alcohol-free. The Supple Preparation Unscented Toner is the go-to toner for K-beauty sensitive skin routines.
✦ PILLAR 03
MIDNIGHT BLUE CALMING
Intense blue guaiazulene (chamomile extract) to calm redness and soothe. The Midnight Blue Calming Cream is a cult favorite — its characteristic blue color is its signature.
Simple, gentle, readable: KLAIRS is the K-beauty reference for those starting out or wanting to keep it simple for sensitive skin.
★ THE SIGNATURE RANGES
THE 3 ICONIC RANGES
Choose your range according to your need: vitamin, hydrate, or soothe.
FRESHLY JUICED VITAMIN
Gentle vitamin C
The iconic range. The Freshly Juiced Vitamin Drop at 5% is the most tolerant K-beauty vitamin C introduction.
SUPPLE PREPARATION
Hydrating toner
Minimalist toner. The Supple Preparation Unscented Toner is the pH 5.5 K-beauty standard.
MIDNIGHT BLUE CALMING
Soothe redness
Guaiazulene. The Midnight Blue Calming Cream soothes redness — an icon with its characteristic blue color.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
KLAIRS BELOW
From the cult Vitamin Drop to Supple Preparation and Midnight Blue, find all the authentic KLAIRS skincare — imported directly from Seoul, with no customs fees.
KLAIRS Supple Preparation All Over Lotion 250ml
★ TO GO FURTHER
THE WORLD OF MINIMALIST K-BEAUTY
KLAIRS, COSRX, BEPLAIN — gentle and clear K-beauty.
KLAIRS: the cult sensitive-safe K-beauty brand from Wishtrend
The full story of KLAIRS: the birth at Wishtrend, the success of Vitamin Drop, and the sensitive-safe minimalist philosophy.
READ THE ARTICLE →
Klairs: the minimalist Korean brand that popularized gentle AHA/BHA
Dive into the KLAIRS routine: Vitamin Drop, Supple Preparation, Midnight Blue — how to build a minimalist routine.
READ THE ARTICLE →
BEPLAIN: the data-driven clean K-beauty brand with Mung Bean and Cicaful
BEPLAIN shares with KLAIRS the minimalist clean K-beauty approach for sensitive skin — the Korean mung bean version.
READ THE ARTICLE →★ YOUR QUESTIONS
KLAIRS FAQ
Everything you need to know about minimalist Wishtrend K-beauty.
Which KLAIRS product to start with?
The Supple Preparation Unscented Toner is the essential starter: it's Wishtrend's reference toner, hydrating and soothing for sensitive skin. To start vitamin C, the Freshly Juiced Vitamin Drop.
Is 5% KLAIRS Vitamin C enough?
Yes, 5% is a perfect concentration to start with. Effective for radiance and evening out skin tone without irritation. If you want something stronger after a few months, you can move up to 10-20% — but for most, 5% is more than enough.
Midnight Blue Calming, why this color?
The blue color comes from guaiazulene, a chamomile extract with exceptional soothing power. Naturally intense blue. The color is a visual marker of the active ingredient — not an added dye. It remains slightly tinted upon application but fades quickly.
KLAIRS vs COSRX or ANUA: what's the difference?
All are minimalist K-beauty for sensitive skin. COSRX focuses on snail/cica with record concentration. ANUA emphasizes heartleaf. KLAIRS is more diverse (vitamin C, hydration, anti-redness) with a common thread of "Wishtrend simplicity and gentleness." A good universal K-beauty entry.
Is KLAIRS vegan?
Many of the references are, but not all. Check the INCI case by case — the brand leans more towards "minimalist sensitive-safe" than "strict vegan."
Are KLAIRS products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.