IT'S SKIN
★ ACCESSIBLE K-BEAUTY · SINCE 2006
10 FORMULAS,
10 NEEDS.
IT'S SKIN is one of the most accessible K-beauty brands on the market, popularized by its Power 10 Formula series: ten single-ingredient serums, one active per bottle, one need per formula. The brand has democratized the idea of targeted, affordable, and effective skincare — and continues to offer creams, masks, and essences with unbeatable value for money.
★ THE IT'S SKIN LOGIC
ONE ACTIVE, ONE NEED, ONE FORMULA
Modular K-beauty — you build your routine according to your current needs.
IT'S SKIN popularized a modular approach to K-beauty: one active ingredient per serum, one need per formula. The Power 10 Formula perfectly illustrates this logic, becoming an ideal entry point into K-beauty.
✦ PILLAR 01
POWER 10 FORMULA
Ten single-ingredient serums: VB (vitamin B), CO (collagen), VC (vitamin C), LI (lactic acid), Q10, GF (growth factor), PO (propolis), WH (whitening), YE (yeast), SYN-AKE. You choose according to your need.
✦ PILLAR 02
HYALURONIC ACID
Hyaluronic acid is one of IT'S SKIN's pillars, especially in the Hyaluronic Acid Moisture Cream — a plumping moisturizing cream at an affordable price.
✦ PILLAR 03
ACCESSIBILITY
Beyond the active ingredients, IT'S SKIN's signature is unbeatable value for money, ideal for discovering an active ingredient without committing to a premium routine.
IT'S SKIN does not play the luxury card: the brand focuses on targeted effectiveness at a fair price. This is the K-beauty we recommend to those who want to try it.
★ THE SIGNATURE RANGES
THE 3 CULT RANGES
An iconic series, two hydration ranges: the simple structure of IT'S SKIN.
POWER 10 FORMULA
Targeted serums
The cult series: ten single-ingredient serums for ten needs. The Power 10 Formula VB Effector (vitamin B) regulates, the VC Effector (vitamin C) brightens, the CO Effector (collagen) plumps.
HYALURONIC ACID
Hydration
The hydration range with hyaluronic acid. The Hyaluronic Acid Moisture Cream is a plumping cream with immediate comfort, at a very affordable price.
PRESTIGE
Anti-aging & snail
The brand's premium range, based on snail slime. The Prestige Snail Cream targets firmness and repair for mature skin.
★ THE COMPLETE COLLECTION
DISCOVER THE ENTIRE COLLECTION
IT'S SKIN BELOW
Power 10 Serums, Hyaluronic creams, Prestige range: find all authentic IT'S SKIN treatments — imported directly from Seoul, with no customs fees.
IT'S SKIN Power 10 Licorice Julen Jelly Mask Pack
IT'S SKIN Prestige Edatpair Glow Firming Sleeping Mask 80ml
IT'S SKIN Prestige Snail Niacin Mask
IT'S SKIN 7-Peptide Collagen Thread Lifting Mini Gel Mask
IT'S SKIN Minofull Bubble Cleanser 200ml
IT'S SKIN Apple Jam Scrub Foam 120ml
IT’S SKIN Power 10 Formula Cleasing Foam Soothing 100ml
★ TO GO FURTHER
THE ACCESSIBLE K-BEAUTY UNIVERSE
IT'S SKIN, COSRX, Klairs: effective K-beauty at the right price.
COSRX: the minimalist K-beauty brand Snail Mucin
COSRX, another accessible K-beauty reference: targeted formulas, gentle prices, proven effectiveness — the same logic as IT'S SKIN.
READ THE ARTICLE →
KLAIRS: the minimalist K-beauty brand Freshly Juiced Vitamin
Klairs and its Freshly Juiced Vitamin Drop: another minimalist approach with targeted serums, in the same spirit as the Power 10 Formula.
READ THE ARTICLE →
ANUA: the K-beauty brand with Heartleaf and targeted formulas
Anua focuses on targeted formulas with heartleaf and hyaluronic acid — effective K-beauty at the right price.
READ THE ARTICLE →★ YOUR QUESTIONS
IT'S SKIN FAQ
Everything you need to know about accessible and modular K-beauty.
Which IT'S SKIN product should I start with?
If you’re new to K-beauty, start with a Power 10 Formula serum suited to your current need: VB for combination skin, VC for radiance, CO for firmness. It’s the brand’s most iconic entry point.
What exactly is the Power 10 Formula?
A series of ten single-ingredient serums: one active ingredient per bottle (vitamin B, vitamin C, collagen, propolis, Q10, etc.). You build your routine by choosing one or two Effectors according to your needs. A modular and economical approach.
Can you layer multiple Power 10 products?
Yes, that’s actually the idea behind the series. Many use one Effector in the morning (VC for radiance, for example) and another in the evening (CO for firmness). Just avoid mixing more than two Effectors at the same time to prevent overloading your skin.
Is IT'S SKIN suitable for sensitive skin?
Several formulas are suitable for sensitive skin, especially the gentler Effectors (PO Propolis, VB Vitamin B). Avoid the more active Effectors (VC, LI lactic acid) on very reactive skin and always do a patch test first.
Why are the prices so affordable?
This is the brand's historic positioning: democratizing targeted K-beauty. The formulas remain honest — one well-dosed active ingredient per product — but without the extra cost of luxury packaging or a premium campaign.
Are IT'S SKIN products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.