I'M MEME
★ K-BEAUTY MAKEUP · POP & STICK
MAKEUP
IN ONE STICK.
I'M MEME is the K-beauty makeup that embraces the multifunctional stick. The brand's signature: the Multi Stick, applied to lips, cheeks, and sometimes eyes, in a pop color range. An accessible, playful K-beauty, practical format, for those who want a color mood in two steps.
★ THE I'M MEME SIGNATURE
MULTI STICK, MOOD POP, CLEVER FORMAT
Lips, cheeks, color touches: compact and portable K-beauty makeup.
I'M MEME builds its brand around a clever format: the multi-use stick. Here are the pillars that define its universe.
✦ PILLAR 01
MULTI STICK
The best-seller. The Multi Stick is applied to lips and cheeks, sometimes eyes, in a creamy, melting texture. The minimal move for a unified look.
✦ PILLAR 02
VIBRANT COLOR RANGE
Bright pinks, corals, fuchsias, soft plums: I'M MEME embraces saturated and joyful shades. The pigment applies fully in one effortless layer.
✦ PILLAR 03
PORTABLE FORMAT
Compact stick that fits in any pocket, touch up in two seconds. K-beauty designed for busy lives and tight bags.
Multi-use, vibrant pigments, portable format: I'M MEME is the most practical K-beauty makeup for quick color.
★ THE I'M MEME UNIVERSE
THE MULTI STICK SIGNATURE
One format, multiple uses: the fastest gesture in K-beauty.
MULTI STICK
Lips + cheeks, sometimes eyes
The icon. The Multi Stick I'M MEME is applied to the lips for pigment, dabbed on the cheeks for a healthy glow, and sometimes on the eyelids. One gesture, one unified mood.
TINTS & LIPS
Complementary lip tints
I'M MEME completes its universe with tints and lip balms following the same pop logic — saturated pigments, blended textures, varied finishes.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
I'M MEME BELOW
From the Multi Stick to lip tints, find all authentic I'M MEME products — imported directly from Seoul, with no customs fees.
I'M MEME I'm Multi Stick Dual
★ TO GO FURTHER
THE WORLD OF KOREAN MAKEUP
I'M MEME, ETUDE, LILYBYRED — the multi-use pop K-beauty makeup.
ETUDE: K-beauty makeup cute girly Cloud Filter Dear Darling
ETUDE is the pioneer of K-beauty pop. The same playful spirit and saturated pigments as I'M MEME, with forty years of expertise.
READ THE ARTICLE →
LILYBYRED: the K-beauty makeup mood brand Liar & Glitterzone
LILYBYRED shares with I'M MEME a love for strong pigments and a bold pop style. A must-try for detailed eye looks.
READ THE ARTICLE →
MISSHA: the K-beauty Time Revolution M Magic Cushion
MISSHA offers stick and cushion blushers with the same nomadic and accessible approach as I'M MEME.
READ THE ARTICLE →★ YOUR QUESTIONS
I'M MEME FAQ
Everything you need to know about the K-beauty multifunction makeup stick.
Which I'M MEME product to start with?
With the Multi Stick. It’s the brand’s signature: a pigmented creamy stick for lips and cheeks. Choose a bright pink or coral shade for a bold pop mood.
How to use the Multi Stick?
On lips: directly from the stick or with a brush. On cheeks: a dot on the cheekbone, blend out with a tapping finger. On eyes: a veil on the mobile eyelid as a spot color. Always apply on hydrated skin.
Is the Multi Stick matte or creamy?
Creamy blend. The stick applies a pigmented layer that remains slightly satin, without a dry effect. Comfort is high, especially on cheeks with a glow finish.
What age is I'M MEME for?
The brand is especially aimed at young adults and teens, but the multi-use format and pigmented shades appeal to anyone wanting an expressive color mood, regardless of age.
Which Multi Stick shade for fair vs tan skin?
Fair skin: bright pinks, light corals, soft fuchsia. Medium skin: raspberry, plum, saturated coral. Tan skin: burgundy, deep plum, berry. The saturated pigments look especially good on tan skin.
Are the I'M MEME products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.