HINCE
★ K-BEAUTY MAKEUP · MOOD ENHANCER
MAKEUP
LIKE A MOOD REVEALER.
HINCE is the K-beauty makeup narrative, designed as a Mood Enhancer — makeup that reveals the mood of the day rather than masking it. Launched in 2019, the brand redefined the codes: sensory eye palettes, Cover Master Pink cushion with a clean glow finish, True Dimension lipsticks with deep pigmentation. An editorial and refined K-beauty, created for women who want a signature makeup.
★ THE HINCE SIGNATURE
MOOD ENHANCER, MAKEUP THAT ENRICHES
Refined pigments, worked finishes, sensory narration.
HINCE builds its brand around a clear idea: makeup should enrich mood, not mask it. Each product works on finish quality, pigment fineness, and sensory gesture. Here are the signature pillars.
✦ PILLAR 01
REFINED PIGMENTS
HINCE pigments are finely ground for a clean application and true color. Whether on the True Dimension Liquid Eyes or lipsticks, the pigmentation is dense without a powdery effect.
✦ PILLAR 02
CLEAN GLOW FINISH
The Second Skin Cover Master Cushion and its Pink version set a standard: a natural glow finish, almost skin-like, without a plastic effect. The narrative cushion reference.
✦ PILLAR 03
SENSORY NARRATION
Sculptural packaging, thoughtful naming (Mood Enhancer, True Dimension, Second Skin), editorial photography: HINCE pushes makeup as a complete narrative experience.
Fine pigments, finished glow, deliberate narration: HINCE is K-beauty makeup for those who want a signature, not a mask.
★ THE SIGNATURE RANGES
THE 3 ICONIC RANGES
Glowing complexion, pigmented eyes, dimensional lips.
SECOND SKIN COVER MASTER
Signature cushion glow
The complexion icon. The Cover Master Pink Cushion delivers a natural glow veil — medium coverage, skin-like finish, flattering pink undertones. The HINCE cushion reference.
TRUE DIMENSION EYE
Pigmented liquid eyeshadow
The True Dimension Radiance Liquid Eye has become iconic — strong pigmentation, dimensional finishes (satin, metallic, glow), finger application. A signature eye look in one product.
MOOD ENHANCER LIPS
Narrative lipsticks & tints
The lip range interprets the Mood Enhancer concept in tints, balms, lipsticks — refined pigments, shades designed by mood, varied finishes (creamy, melting, dew).
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
HINCE BELOW
From Cover Master Pink Cushion to True Dimension Liquid Eyes, find all authentic HINCE products — imported directly from Seoul, with no customs fees.
HINCE Low Glow Dewy Ball (Lip & Cheek)
HINCE Depth Dual Color Stick
HINCE Single Eyeshadow
HINCE Kingsberry Vita Night Cream
HINCE New Depth Eye Shadow
HINCE Dewy Liquid Cheek
HINCE Second Skin Airy Powder
HINCE Mirror Dew Gloss
★ TO GO FURTHER
THE WORLD OF KOREAN NARRATIVE MAKEUP
HINCE, ETUDE, ESPOIR — K-beauty makeup conceived as a signature.
HINCE: the K-beauty makeup Mood Enhancer Cover Master brand
The complete story of HINCE: the K-beauty makeup narrative since 2019, the Mood Enhancer and the cult Cover Master Pink Cushion.
READ THE ARTICLE →
ESPOIR: the K-beauty makeup Amorepacific cushion brand
ESPOIR shares with HINCE the precision of Korean cushion and the signature mature aesthetic.
READ THE ARTICLE →
RIRE: the luxury K-beauty makeup liquid eyeshadow brand
RIRE completes the world of pigmented liquid eyeshadow — the other narrative reference to know.
READ THE ARTICLE →★ YOUR QUESTIONS
HINCE FAQ
Everything you need to know about the K-beauty makeup narrative.
Which HINCE product to start with?
The Second Skin Cover Master Cushion (especially the Pink version) is the ideal entry point — natural glow finish, buildable coverage. For eyes, the True Dimension Radiance Liquid Eye is the recognized icon.
Who is the Cover Master Pink Cushion for?
For those who want a natural glow finish, peachy skin look, without a made-up effect. The pink undertones flatter light to medium skin tones. Buildable coverage — one layer for a healthy glow, two for more evenness.
How to apply True Dimension Liquid Eye?
With your finger, by tapping on the mobile eyelid. The formula dries in seconds and lasts all day without creasing. One touch is enough — the pigmentation is strong.
Is HINCE suitable for combination skin?
Yes. The glow finish of the cushion remains controllable with a light powder on the T-zone. For lips and eyes, the formulas stay put without slipping. If you have very oily skin, set your makeup with a fine powder.
Is HINCE more youthful or mature?
Both. The brand is designed as an adult signature — refined finishes, confident palette — appealing equally to a thirty-something and a discerning Gen Z. It’s not an ultra-youthful makeup.
Are the HINCE products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.