HERA
★ LUXURY K-BEAUTY · AMOREPACIFIC SEOUL
ELEGANCE
FROM SEOUL.
HERA is the contemporary luxury K-beauty house by Amorepacific, a showcase of modern Seoul elegance. Launched in 1995, a global ambassador of Korean chic (Jennie from Blackpink as its muse), HERA embodies Korean luxury beyond hanbang: clean design, advanced formulas, Amorepacific heritage. Black Cushion, Sensual Aurora, Cell Bio Essence — luxury K-beauty for those who prefer contemporary over tradition.
★ HERA EXPERTISE
AMOREPACIFIC LAB + CONTEMPORARY LUXURY SIGNATURE
Cell Bio Essence, Black Cushion, Sensual Aurora: the HERA icons.
HERA relies on Amorepacific’s fundamental research (one of the most advanced cosmetic labs in the world), with a strong contemporary luxury signature. No traditional hanbang references here: design, technology, and cutting-edge active ingredients. Here are the 3 signature pillars.
✦ PILLAR 01
CELL BIO ESSENCE
The signature biotechnological complex: fermented plant cell extracts + regenerating peptides to target cellular youth and radiance. The heart of Cell Bio Essence — HERA’s anti-aging icon.
✦ PILLAR 02
BLACK CUSHION
The HERA UV Mist Cushion revolutionized the cushion market in Korea — buildable coverage, glowing finish, iconic black packaging. Became a global emblem with Jennie/Blackpink.
✦ PILLAR 03
SENSUAL AURORA
The contemporary luxury fragrance line: glossy finish lipsticks, makeup perfumes. Sensual Powder Matte is the lip icon — long-lasting velvety finish.
Amorepacific science, contemporary design, cultural icons: HERA is the most globally recognized luxury K-beauty, ambassador of Seoul chic.
★ THE SIGNATURE LINES
THE 3 ICONIC LINES
Choose your line according to your world: anti-aging science, cushion, or lips.
CELL BIO ESSENCE
Biotechnological anti-aging
The signature anti-aging line. The Cell Bio Essence regenerates, brightens, and smooths — a contemporary biotech protocol for skin that wants results.
BLACK CUSHION
Glow finish cushion
The global K-beauty icon. The HERA Black Cushion / UV Mist Cushion, worn by Jennie/Blackpink, has become a cult favorite — buildable coverage, natural glow finish.
SENSUAL AURORA / POWDER MATTE
Luxury lips
The Sensual Powder Matte Lipstick is HERA's iconic lip product — long-lasting velvety finish, rich pigments in minimalist black cases.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
HERA BELOW
From the iconic Black Cushion to the Cell Bio Essence skincare and Sensual lipsticks, find all authentic HERA products — imported directly from Seoul, with no customs fees.
HERA Silky Stay 24h Longwear Foundation 30g
HERA Hydro Reflecting Micro Cream 50ml
HERA Hydro Reflecting Fluid 140ml
HERA Hydro Reflecting Toner 170ml
★ TO GO FURTHER
THE AMOREPACIFIC LUXURY UNIVERSE
HERA, Sulwhasoo, IOPE, LANEIGE — Korean luxury by Amorepacific.
SULWHASOO: the quintessence of luxury K-Beauty
Sulwhasoo, Amorepacific's grand hanbang lady, embodies traditional luxury — the other side of Korean luxury compared to contemporary HERA.
READ THE ARTICLE →
IOPE: the Korean bioscience brand that invented the cushion
IOPE, HERA's bioscience sister brand in the Amorepacific galaxy — the inventor of the cushion, sharing the science and innovation signature.
READ THE ARTICLE →
LANEIGE: the cult Korean brand that revolutionized hydration
LANEIGE, Amorepacific's hydration sister brand to HERA — a more accessible version, focused on Water Science and the iconic Lip Sleeping Mask.
READ THE ARTICLE →★ YOUR QUESTIONS
HERA FAQ
Everything you need to know about contemporary luxury K-beauty.
Which HERA product to start with?
For makeup, the Black Cushion (UV Mist Cushion) is a must-have: it’s the icon of global K-beauty makeup, endorsed by Jennie/Blackpink. For skincare, the Cell Bio Essence lets you discover HERA’s anti-aging science.
HERA vs Sulwhasoo: what’s the difference?
Both are luxury K-beauty brands by Amorepacific. Sulwhasoo focuses on traditional Korean hanbang (ginseng, ancestral formulas). HERA embodies contemporary luxury (biotechnology, modern design, Jennie/Blackpink). Choose according to your style — tradition or contemporary.
Who is the HERA Black Cushion for?
For normal to dry skin seeking a glowing finish and medium to buildable coverage. The formula contains hydrating active ingredients in addition to coverage. The result is a natural luminous look, ideal for everyday use. For oily skin, a matte or semi-matte cushion is better.
Does the Cell Bio Essence replace my serum?
It’s an essence used early in your routine, not a classic serum. Apply after your toner, before your dedicated serum, on slightly damp skin. You can combine it with a more targeted serum (vitamin C, peptides) depending on your specific needs.
Which shade to choose for the Sensual Powder Matte?
For a daily look: Rosy/Nude (shades 401, 421). For a glamorous look: Red/Berry (shades 219, 222). For an evening look: MLBB or darks depending on your skin tone. The powder matte finish is velvety, not chalky.
Are the HERA products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources products directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.