HARUHARU
★ VEGAN K-BEAUTY · BLACK RICE
BLACK RICE,
IN FERMENTATION.
HARUHARU is the vegan K-beauty brand that made Korean fermented black rice its signature. Its promise: a powerful superfood transformed into vegan cosmetics — antioxidants, natural peptides, radiance. Black Rice Toner, Hyaluron Bounce Cream, Black Rice Mask — each line centers on black rice as the key ingredient, complemented by synergistic natural actives. Minimalist vegan K-beauty built around a superfood.
★ HARUHARU EXPERTISE
BLACK RICE + FERMENTATION + VEGAN
Black Rice, Hyaluron Bounce, Black Rice Mask: the vegan rice K-beauty.
Black rice is one of the most powerful superfoods in the world — richer in antioxidants than blueberries. HARUHARU ferments it to release its active ingredients in vegan cosmetics. Here are the 3 signature pillars.
✦ ACTIVE 01
BLACK RICE FERMENTED
Fermented Korean black rice to release anthocyanins (powerful antioxidants), natural peptides, and amino acids. The absolute HARUHARU signature.
✦ ACTIVE 02
HYALURON BOUNCE
Combination of black rice + hyaluronic acid for a plumping bounce effect. The Hyaluron Bounce Cream is HARUHARU’s hydration option.
✦ ACTIVE 03
VEGAN & CLEAN
All HARUHARU formulas are vegan, free from denatured alcohol, and harsh fragrances. Clean compositions consistent with the natural superfood spirit.
Black rice, fermentation, vegan: HARUHARU is the K-beauty brand for those who want a powerful superfood in clean cosmetics.
★ THE SIGNATURE LINES
THE 3 ICONIC LINES
Choose your line according to your need: toner, cream, or mask.
BLACK RICE TONER
Antioxidant toner
The iconic line. The Black Rice Toner brightens and firms — HARUHARU staple.
HYALURON BOUNCE
Plumping cream
Black rice + HA. The Hyaluron Bounce Cream hydrates with a plumping effect — bounce texture.
BLACK RICE MASK
Intensive treatment
Black rice masks. The Black Rice Mask is the HARUHARU radiance treatment option.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
HARUHARU BELOW
From Black Rice Toner to Hyaluron Bounce and Mask, find all the authentic HARUHARU skincare — imported directly from Seoul, with no customs fees.
HARUHARU Black Bamboo Daily Soothing Sun Shield 20g
HARUHARU Centella Phyto & 5 Peptide Concentrate Cream 30ml
HARUHARU Black Rice Triple AHA Gentle Cleansing Gel 100ml
HARUHARU Centella 3% PHA Gentle LIquid Exfoliating Serum 120ml
★ TO GO FURTHER
THE WORLD OF FERMENTED RICE K-BEAUTY
HARUHARU, BEAUTY OF JOSEON, I'M FROM — K-beauty rice and fermented.
BEAUTY OF JOSEON: the K-beauty brand reinventing royal hanbang
BEAUTY OF JOSEON shares with HARUHARU the love of Korean fermented rice — accessible Glow Deep version.
READ THE ARTICLE →
I'M FROM: the K-beauty skincare brand with natural ingredients from Korea
I'M FROM shares with HARUHARU the spirit of single-ingredient Korean rice — premium version with indicated percentages.
READ THE ARTICLE →
MIXSOON: K-beauty Bean Bifida Centella toner pad essence
MIXSOON and its 100% Bean Essence — another single-ingredient fermented K-beauty reference.
READ THE ARTICLE →★ YOUR QUESTIONS
HARUHARU FAQ
Everything you need to know about vegan black rice K-beauty.
Which HARUHARU product should I start with?
The Black Rice Toner is the essential starter: it’s the brand’s absolute icon, a fermented black rice toner that brightens and firms in one simple step.
Is black rice better than white rice?
Yes, definitely. Black rice contains anthocyanins (purple/black pigment), powerful antioxidants absent from white rice. Richer in peptides, vitamins, minerals. In cosmetics, its anti-aging and radiance potential is well documented.
HARUHARU vs Beauty of Joseon Glow Deep?
Both use Korean fermented rice. BEAUTY OF JOSEON focuses on white rice + alpha-arbutin (anti-spot). HARUHARU focuses on black rice + AH (antioxidant + hydration). Different benefits — you can combine them.
Hyaluron Bounce, what skin type is it for?
For all skin types, especially dehydrated. The bounce texture plumps immediately. Ideal for morning routines or as a complement to a richer cream in the evening.
Is HARUHARU truly vegan?
Yes, certified vegan and cruelty-free. No animal-derived ingredients, no animal testing. A core identity pillar of the brand.
Are HARUHARU products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.