HARUHARU
★ VEGAN K-BEAUTY · BLACK RICE
BLACK RICE,
IN FERMENTATION.
HARUHARU is the vegan K-beauty brand that made Korean fermented black rice its signature. Its promise: a powerful superfood transformed into vegan cosmetics — antioxidants, natural peptides, radiance. Black Rice Toner, Hyaluron Bounce Cream, Black Rice Mask — each line centers on black rice as the key ingredient, complemented by synergistic natural actives. Minimalist vegan K-beauty built around a superfood.
★ HARUHARU EXPERTISE
BLACK RICE + FERMENTATION + VEGAN
Black Rice, Hyaluron Bounce, Black Rice Mask: the vegan rice K-beauty.
Black rice is one of the most powerful superfoods in the world — richer in antioxidants than blueberries. HARUHARU ferments it to release its active ingredients in vegan cosmetics. Here are the 3 signature pillars.
✦ ACTIVE 01
BLACK RICE FERMENTED
Fermented Korean black rice to release anthocyanins (powerful antioxidants), natural peptides, and amino acids. The absolute HARUHARU signature.
✦ ACTIVE 02
HYALURON BOUNCE
Combination of black rice + hyaluronic acid for a plumping bounce effect. The Hyaluron Bounce Cream is HARUHARU’s hydration option.
✦ ACTIVE 03
VEGAN & CLEAN
All HARUHARU formulas are vegan, free from denatured alcohol, and harsh fragrances. Clean compositions consistent with the natural superfood spirit.
Black rice, fermentation, vegan: HARUHARU is the K-beauty brand for those who want a powerful superfood in clean cosmetics.
★ THE SIGNATURE LINES
THE 3 ICONIC LINES
Choose your line according to your need: toner, cream, or mask.
01
BLACK RICE TONER
Antioxidant toner
The iconic line. The Black Rice Toner brightens and firms — HARUHARU staple.
02
HYALURON BOUNCE
Plumping cream
Black rice + HA. The Hyaluron Bounce Cream hydrates with a plumping effect — bounce texture.
03
BLACK RICE MASK
Intensive treatment
Black rice masks. The Black Rice Mask is the HARUHARU radiance treatment option.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
HARUHARU BELOW
From Black Rice Toner to Hyaluron Bounce and Mask, find all the authentic HARUHARU skincare — imported directly from Seoul, with no customs fees.
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SALE
HARUHARU WONDER
14.90 €
20.90 €
HARUHARU Black Rice Hyaluronic Toner 150ml
Revitalize your skin with the HARUHARU Black Rice Hyaluronic toner, a delight of deep hydration with exceptional antioxidant properties. This innovative toner is formulated to provide your skin with long-lasting hydration while protecting it from external aggressions.
✔ Highlights:
🌾 Black rice extract: rich in antioxidants, it protects the skin from free radicals and prevents skin aging.
💦 Hyaluronic acid: offers intense hydration and plumps the skin for a fresh and even complexion.
🧊 Light and non-sticky texture: penetrates quickly and leaves the skin soft as silk.
🔬 Prevents dehydration and improves skin elasticity.
🎨 Suitable for all skin types, even the most sensitive: ideal to include in your daily routine.
This toner is perfect for those seeking optimal hydration and protection against signs of aging. A true ally for radiant and revitalized skin throughout the day!
SALE
HARUHARU WONDER
24.90 €
28.90 €
HARUHARU Black Rice Probiotics Barrier Essence 120ml
Light and nourishing essence made from fermented black rice, the HARUHARU Black Rice Probiotics Barrier Essence 120ml strengthens the skin barrier, deeply hydrates, and improves skin elasticity. Enriched with probiotics and natural extracts, it soothes sensitive skin, revives complexion radiance, and protects against external aggressors. Suitable for all skin types, including sensitive skin.
HARUHARU WONDER
20.90 €
HARUHARU Black Rice Hyaluronic Toner Unscented 150ml
Intensely hydrates and strengthens your skin barrier thanks to its gentle, fragrance-free formula.
The combination of fermented black rice and hyaluronic acid plumps the skin and reveals a calm, even glow. 🌙
Light texture, fast absorption, and optimal tolerance for a minimalist and effective skincare routine every day.
SALE
HARUHARU WONDER
17.90 €
27.90 €
HARUHARU Black Rice Bakuchiol Eye Cream 20ml
Discover the HARUHARU Black Rice Bakuchiol eye contour cream, an innovative solution for younger, revitalized skin around the eyes. Formulated with fermented black rice extract and Bakuchiol, this lightweight cream targets signs of aging while providing intense hydration and respecting the most delicate skin.
✔ Highlights:
🌾 Fermented Black Rice: rich in antioxidants, strengthens and protects the skin barrier.
🌿 Bakuchiol: natural alternative to retinol, reduces wrinkles and improves skin elasticity.
💦 Intense hydration: deeply nourishes without weighing down or irritating the skin.
🌟 Soft and light texture that absorbs quickly for optimal comfort.
🐼 Reduces dark circles and puffiness, brightening the eyes with a natural glow.
Suitable for all skin types, even sensitive skin. Incorporate this cream into your daily skincare routine for visibly transformed eye contours. Ideal for smooth, firm, and radiant skin!
HARUHARU WONDER
24.90 €
HARUHARU Black Bamboo Nourishing Calming Hand & Nail Cream 50ml
The HARUHARU Black Bamboo hand and nail cream intensely nourishes and soothes, enriched with black bamboo extracts and fermented plants to deeply hydrate and strengthen the skin barrier.
HARUHARU WONDER
29.90 €
HARUHARU Black Rice 5 Ceramide Barrier Moisturizing Cream 50ml
Intensely strengthen your skin barrier with deep hydration that soothes and provides long-lasting protection.
The formula with fermented black rice and 5 ceramides restores elasticity, smooths fine lines, and leaves skin soft and plump.
Ideal for achieving a radiant and even complexion daily, even for sensitive skin 🌙.
HARUHARU WONDER
32.90 €
HARUHARU Centella Sunflower Makeup Melting Cleansing Balm 100g
Immerse your skin in a deep cleansing experience with the HARUHARU cleansing balm with Centella and sunflower oil. This effective and gentle balm dissolves makeup, removes impurities, and hydrates the skin without irritating it. Its formula rich in natural ingredients offers a sensation of comfort and cleanliness.
✔ Highlights:
🌱 Centella Asiatica: regenerates and soothes irritated skin.
🌻 Sunflower oil: nourishes and strengthens the skin barrier.
✨ Melting texture that transforms into oil for gentle cleansing.
🌀 Effortlessly dissolves even waterproof makeup.
💧 Leaves no greasy residue, for soft and fresh skin.
Suitable for all skin types, this balm is the ideal companion for the ultimate skincare routine, revealing radiant and revitalized skin day after day. Give your skin the glow and purity it deserves!
SALE
HARUHARU WONDER
18.90 €
21.90 €
HARUHARU Black Rice Moisture Airyfit Daily Sunscreen 50ml
Maximize the protection of your skin with HARUHARU Black Rice Moisture Airyfit Daily Sunscreen 50ml. Formulated to provide optimal protection against UV rays, it deeply hydrates while leaving a light and airy feeling on the skin.
✔ Highlights:
🌾 Black rice extract: rich in antioxidants, it nourishes and strengthens the skin barrier.
☀️ UV protection: effective shield against UVA and UVB to preserve your skin from sun damage.
💧 Intense hydration: maintains the skin's natural moisture without a greasy effect.
✨ Light texture: spreads easily and leaves no sticky residue.
🧴 Suitable for all skin types, including sensitive skin.
Perfect for daily use, this sunscreen offers you protected, soft, and radiant skin. Adopt it for a glowing complexion without compromise!
HARUHARU WONDER
26.90 €
HARUHARU Black Rice Moisture Deep Cleansing Oil 150ml
Discover the purity and softness of HARUHARU Black Rice Moisture Deep Cleansing Oil. Carefully formulated to effectively remove makeup as well as impurities, this oil offers deep cleansing while respecting delicate skin. Leave your skin clean, velvety, and radiant without any greasy feeling.
✔ Highlights:
🍚 Black rice: rich in antioxidants, it protects the skin and provides long-lasting hydration.
🌸 Natural composition: perfect for preserving the natural glow of your skin.
🌊 Easily emulsifies with water, leaving no residue for an incomparable fresh feeling.
🔬 Reduces signs of fatigue and gives the skin a radiant boost.
🥥 Suitable for all skin types, even the most sensitive and reactive.
Adopt this oil in your skincare routine for healthy and radiant skin every day. A precious ally to maintain the balance and vitality of your epidermis!
HARUHARU WONDER
48.90 €
HARUHARU Black Rice Hyaluronic Botanical 2GF Wonderful Ampoule 30ml
Revitalize your skin with the HARUHARU Black Rice Hyaluronic Botanical 2GF ampoule. Enriched with black rice extract and hyaluronic acid, this ampoule offers intense hydration while strengthening the skin barrier. Its innovative formula penetrates quickly to leave the skin soft, revitalized, and radiant.
✔ Highlights:
🌾 Black rice: rich in antioxidants, it protects the skin from external aggressions and promotes a luminous complexion.
💧 Hyaluronic acid: ensures deep hydration and maintains skin elasticity.
🌿 Botanical 2GF: repairs and regenerates skin cells for a visible anti-aging effect.
🧪 Improves skin texture by reducing the appearance of wrinkles and fine lines.
🌟 Suitable for all skin types, offering a gentle and effective solution to revitalize your complexion.
Incorporate this ampoule into your daily routine for soft, thriving, and healthy-looking skin. The perfect ally for revitalized skin every day!
HARUHARU WONDER
17.90 €
HARUHARU Black Rice Moisture Mildly Acidic Soft Cleansing Gel 100ml
Gently cleanses the skin while preserving the skin barrier thanks to its low pH formula.
Enriched with fermented black rice, it removes impurities while providing lasting radiance and hydration 🌾.
Ideal for sensitive skin, it leaves the complexion bright, supple, and ready to receive the rest of your daily K-Beauty routine.
HARUHARU WONDER
23.90 €
HARUHARU Black Rice Night Night Retinol Serum 20ml
Anti-aging night serum enriched with fermented black rice and encapsulated retinol, the HARUHARU Black Rice Night Retinol Serum 20 ml stimulates cell renewal, reduces the appearance of wrinkles, and improves skin elasticity. Its gentle formula, suitable for sensitive skin, intensely hydrates while strengthening the skin barrier. Visible results from the first uses for smoother, radiant, and revitalized skin.
HARUHARU WONDER
25.90 €
HARUHARU Black Bamboo Daily Smoothing Body Oil 200ml
Light and revitalizing daily body oil enriched with fermented black bamboo extract to smooth, nourish, and strengthen skin hydration. Formulated with natural oils rich in antioxidants, it absorbs quickly without a greasy finish, leaving the skin soft, supple, and radiant. Ideal for dry or tired skin, it improves elasticity while soothing irritations.
SALE
HARUHARU WONDER
21.90 €
31.90 €
HARUHARU Centella 4% TXA Dark Spot Go Away Serum 30ml
Discover a targeted solution for an even complexion with the HARUHARU Centella 4% TXA Dark Spot Go Away serum. Formulated to reduce the appearance of dark spots, this serum uses the soothing benefits of Centella Asiatica and the effectiveness of Tranexamic acid to visibly transform your skin, revealing a bright and even glow.
✔ Highlights:
🌱 Centella Asiatica: repairs and soothes irritated skin while strengthening the skin barrier.
🌟 Tranexamic acid (TXA) 4%: helps reduce hyperpigmentation and brightens the complexion for flawless skin.
💧 Fast absorption: leaves skin soft without sticky feeling or residue.
🔬 Gentle formula: suitable for daily use, even on sensitive skin.
💚 Vegan and cruelty-free: a responsible choice that respects your skin and the planet.
Incorporate this serum into your daily routine to say goodbye to dark spots and welcome younger-looking, more radiant skin. It is the ideal companion for glowing and revitalized skin!
HARUHARU
20.90 €
HARUHARU Rose PDRN Peptide Glowy Balm 10ml
Baume lèvres PDRN et peptides de rose à texture fondante ultra-nourrissante. Effet glow instantané et lèvres visiblement repulpées. ✨
SALE
HARUHARU
24.90 €
27.90 €
HARUHARU Black Rice Hyaluronic Essence 50ml
Repairs the skin barrier and reveals a healthy glow thanks to the power of fermented black rice.
The lightweight texture infused with hyaluronic acid deeply hydrates the skin without a greasy feel.
Ideal for sensitive skin, this Korean essence smooths, soothes, and perfectly prepares the skin for your skincare routine 🌸.
HARUHARU WONDER
19.90 €
HARUHARU Black Rice 10 Hyaluronic Cream 50ml
Light moisturizing cream enriched with fermented black rice and 10 types of hyaluronic acid for intense and long-lasting hydration. Clean and vegan formula that strengthens the skin barrier, improves skin elasticity, and leaves a smooth, plumped, and radiant complexion. Ideal for all skin types, even sensitive.
HARUHARU WONDER
32.90 €
HARUHARU Black Rice Facial Oil 30ml
Transform your skincare routine with HARUHARU Black Rice facial oil. Enriched with fermented black rice extract, this precious oil deeply nourishes while bringing radiance and vitality to your skin. Its light and non-greasy formula is ideal for revitalizing all skin types, even the most delicate.
✔ Highlights:
🍚 Fermented black rice: rich in antioxidants, it protects the skin from oxidative stress and stimulates cell regeneration.
💦 Ultra-light texture: penetrates quickly without leaving a greasy residue, for optimal comfort.
🌟 Rebalances and strengthens the skin barrier, for skin more resistant to external aggressions.
🌼 Suitable for all skin types, even the most sensitive, this oil is perfect for a radiant and healthy complexion.
Incorporate HARUHARU Black Rice facial oil into your daily routine for soft, luminous, and intensely nourished skin. A touch of luxury in your daily regeneration!
SALE
HARUHARU WONDER
28.90 €
32.90 €
HARUHARU Black Rice 10 Hyaluronic Unscented Cream 50ml
Discover the HARUHARU Black Rice 10 Hyaluronic Unscented Cream moisturizer, a true ally to revitalize your skin. Formulated with fermented black rice and enriched with hyaluronic acid, this unscented cream firms and intensely hydrates, improving the elasticity and texture of your skin for a radiant complexion.
✔ Highlights:
🍚 Fermented black rice: rich in antioxidants, it protects and strengthens the skin barrier.
💧 Hyaluronic acid: deeply hydrates and plumps the skin for a natural glow.
🌿 Unscented formula: perfect for sensitive or reactive skin.
🔬 Natural and effective ingredients, to respect the natural balance of your skin.
🥰 Light and non-greasy texture, ideal for daily use under makeup.
Give your skin all the care and attention it deserves with this revolutionary moisturizer, for soft, smooth, and visibly healthier skin day after day!
HARUHARU WONDER
29.90 €
HARUHARU Black ie Pure Mineral Relief Daily Sunscreen 50ml
Bring your skin exceptional daily sun protection with HARUHARU Black Rice Pure Mineral Relief sunscreen. Its formula enriched with natural minerals offers your skin optimal defense while maintaining its hydration and enhancing its natural radiance.
✔ Highlights:
🌾 Black rice extract: rich in antioxidants, it protects the skin against environmental stress.
☀️ SPF 50 sun protection: provides effective coverage against UVA and UVB rays.
🍃 Soothing formula: ideal for sensitive skin, it calms and reduces irritation.
💦 Lightweight texture: non-greasy, it absorbs quickly without leaving a shiny residue.
👍 Suitable for all skin types: including skin prone to redness and blemishes.
Perfect for daily use, this sunscreen integrates harmoniously into your skincare routine to ensure protected, soft, and radiant skin throughout the day. Adopt it for a radiant complexion and peace of mind under the sun!
★ TO GO FURTHER
THE WORLD OF FERMENTED RICE K-BEAUTY
HARUHARU, BEAUTY OF JOSEON, I'M FROM — K-beauty rice and fermented.
★ SAME ACTIVE INGREDIENT
BEAUTY OF JOSEON: the K-beauty brand reinventing royal hanbang
BEAUTY OF JOSEON shares with HARUHARU the love of Korean fermented rice — accessible Glow Deep version.
READ THE ARTICLE →
★ SAME UNIVERSE
I'M FROM: the K-beauty skincare brand with natural ingredients from Korea
I'M FROM shares with HARUHARU the spirit of single-ingredient Korean rice — premium version with indicated percentages.
READ THE ARTICLE →
★ TO DISCOVER
MIXSOON: K-beauty Bean Bifida Centella toner pad essence
MIXSOON and its 100% Bean Essence — another single-ingredient fermented K-beauty reference.
READ THE ARTICLE →★ YOUR QUESTIONS
HARUHARU FAQ
Everything you need to know about vegan black rice K-beauty.
Which HARUHARU product should I start with?
+
The Black Rice Toner is the essential starter: it’s the brand’s absolute icon, a fermented black rice toner that brightens and firms in one simple step.
Is black rice better than white rice?
+
Yes, definitely. Black rice contains anthocyanins (purple/black pigment), powerful antioxidants absent from white rice. Richer in peptides, vitamins, minerals. In cosmetics, its anti-aging and radiance potential is well documented.
HARUHARU vs Beauty of Joseon Glow Deep?
+
Both use Korean fermented rice. BEAUTY OF JOSEON focuses on white rice + alpha-arbutin (anti-spot). HARUHARU focuses on black rice + AH (antioxidant + hydration). Different benefits — you can combine them.
Hyaluron Bounce, what skin type is it for?
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For all skin types, especially dehydrated. The bounce texture plumps immediately. Ideal for morning routines or as a complement to a richer cream in the evening.
Is HARUHARU truly vegan?
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Yes, certified vegan and cruelty-free. No animal-derived ingredients, no animal testing. A core identity pillar of the brand.
Are HARUHARU products on Ma Petite Corée authentic?
+
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.