HANYUL
★ SEASONAL K-BEAUTY · AMOREPACIFIC
THE SEASONS
IN KOREA.
HANYUL is the seasonal K-beauty brand by Amorepacific, which adapts its ranges according to the ingredients of each Korean season. Its promise: a return to traditional plants cultivated in Korea — artemisia (mugwort), yuja (Korean citron), peony, baekhwago. Each season brings its signature ingredient. A K-beauty rooted in Korean tradition, formulated with Amorepacific science.
★ HANYUL EXPERTISE
KOREAN SEASONS IN COSMETICS
Artemisia, yuja, peony, baekhwago: the seasonal pharmacopeia.
HANYUL combines Amorepacific R&D and sourcing of traditional Korean ingredients. Each line starts from a seasonal plant documented in Korean herbal medicine. Here are the 3 signature pillars.
✦ INGREDIENT 01
ARTEMISIA (MUGWORT)
Korean mugwort to calm redness and soothe. The brand's anti-redness reference — a gentle, seasonal alternative to classic cica.
✦ INGREDIENT 02
YUJA (KOREAN CITRUS)
Korean citrus rich in natural vitamin C. Boosts radiance and brightens — the seasonal winter vitamin option in HANYUL K-beauty.
✦ INGREDIENT 03
BAEKHWAGO & PEONY
Traditional Korean complex of 100 flowers + peony. Anti-aging and firming — the brand's seasonal hanbang signature.
Korean seasons, documented plants, Amorepacific R&D: HANYUL is the rooted K-beauty that respects the rhythm of Korean seasons.
★ THE SIGNATURE RANGES
THE 3 ICONIC RANGES
Choose your range according to your season or need.
ARTEMISIA
Calm & soothe
The soothing range. The Artemisia Soothing Watery Calming Cream reduces redness with a lightweight formula.
YUJA NIACIN
Winter radiance
Korean yuja + niacinamide. The Yuja Niacin range brightens and evens skin tone — natural vitamin C boost.
BAEKHWAGO
Anti-aging hanbang
Complex 100 flowers + peony. The Baekhwago Massage Cream firms and densifies — seasonal version of hanbang.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
HANYUL BELOW
From Artemisia to Yuja Niacin and Baekhwago, find all the authentic HANYUL skincare — imported directly from Seoul, with no customs fees.
HANYUL Bodunhaengip Pore Fir Serum
★ TO GO FURTHER
THE AMOREPACIFIC HOUSE UNIVERSE
HANYUL, MAMONDE, INNISFREE — the Korean tradition K-beauty brands by Amorepacific.
HANYUL: the K-beauty Amorepacific brand with seasonal Korean ingredients
The complete story of HANYUL: the birth of Amorepacific, Korean seasons, and the Artemisia, Yuja, Baekhwago lines.
READ THE ARTICLE →
MAMONDE: the iconic Korean flower K-beauty brand by Amorepacific
MAMONDE shares the floral Amorepacific galaxy with HANYUL — international Damask rose version.
READ THE ARTICLE →
OSULLOC: the Korean tea house of Jeju Island
OSULLOC, by Amorepacific, shares Korean roots with HANYUL — Jeju tea version.
READ THE ARTICLE →★ YOUR QUESTIONS
HANYUL FAQ
Everything you need to know about seasonal Amorepacific K-beauty.
Which HANYUL product to start with?
For sensitive skin, start with Artemisia Soothing. For radiance, with Yuja Niacin. For anti-aging, with Baekhwago. The brand is understandable by need or season.
What exactly is yuja?
The yuja (Citrus junos) is a Korean citrus fruit, traditionally used in winter infusions to boost defenses. Rich in natural vitamin C, antioxidants, polyphenols. In cosmetics, it brightens and provides a gentle vitamin effect.
HANYUL vs MAMONDE for floral?
Both are Amorepacific. MAMONDE is more internationally floral (Damask rose, lotus, hibiscus). HANYUL is more rooted in Korean terroir (artemisia, yuja, baekhwago). You choose according to your universe — pure Korean or global floral.
Is Baekhwago related to SOORYEHAN?
The concept yes — the formulation no. SOORYEHAN (LG H&H) also has a Baekhwago line. Both draw from the traditional hanbang pharmacy of 100 flowers. HANYUL is the seasonal Amorepacific version, SOORYEHAN the LG H&H luxury hanbang version.
From what age should you use HANYUL?
Artemisia and Yuja Niacin are universal (all ages). Baekhwago is relevant from 30-35 years old for anti-aging. The brand covers all segments seasonally.
Are HANYUL products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.