FEEV
★ K-BEAUTY MAKEUP · GEN Z
KOREAN MAKEUP
WHO MAKES TWENTY-YEAR-OLDS VIBRATE.
FEEV is the K-beauty makeup brand that exploded among Korean Gen Z thanks to its vibrant pigment sense and youthful design. Juicy lip tints, compact eye palettes, melting blushes: instant makeup, photo-friendly, designed for everyday colorists. The new Seoul wave, straightforward.
★ THE FEEV SIGNATURE
VIBRANT PIGMENTS, SMART FORMATS
Tints, mini palettes, blush: the signature of makeup that embraces its youth.
FEEV made its mark among Korean twenty-somethings by playing the card of bold pigment and compact formats. Here are the pillars that define the brand.
✦ PILLAR 01
VIBRANT PIGMENTS
FEEV tints and palettes deliver immediate color intensity, visible in photos and videos — designed for generations who see themselves on screen before seeing themselves in the mirror.
✦ PILLAR 02
COMPACT FORMATS
Mini palettes, sticks, short tubes: FEEV focuses on portable formats, easy to carry and touch up, in the spirit of Korean mobile makeup.
✦ PILLAR 03
GEN Z DESIGN
Pop colors, bold lettering, collectible packaging — a visual universe that embraces its target audience without compromising for a more mature crowd.
A direct, youthful brand that stays true to its identity. FEEV is the entry point to K-beauty makeup for those who want pigment without spending a fortune.
★ THE SIGNATURE RANGES
THE 2 ICONIC RANGES
Lips and eyes: the two flagship areas of FEEV.
LIP TINT
Pigmented juicy tint
The most popular range. The FEEV Lip Tint applies a vivid color, with a juicy or semi-matte finish depending on the version, in a palette of pinks, coral, and berry shades that flatter all skin tones.
EYE PALETTE
Compact eye palettes
The FEEV Eye Palette palettes offer compact harmonies — fine pigments, mixed matte/satin/glitter finishes, portable formats designed for everyday use.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
FEEV BELOW
From vibrant Lip Tint to eye palettes, find all authentic FEEV products — imported directly from Seoul, with no customs fees.
FEEV Hyper-Fit Silky Cushion
FEEV Hyper-Fit Bare Cushion Set
FEEV Hyper-Fit Color Wear Tint
FEEV Hyper-Fit Color Balm
FEEV Hyper-Fit Color Cheek 8.2g
★ TO GO FURTHER
THE KOREAN MAKEUP UNIVERSE
FEEV, LILYBYRED, MILK TOUCH — the K-beauty makeup Gen Z.
LILYBYRED: K-beauty makeup mood liar glitter zone
LILYBYRED shares with FEEV the vibrant pigment writing and Seoulite Gen Z DNA — same color intensity, same visual fun.
READ THE ARTICLE →
MILK TOUCH: K-beauty makeup cushion glow velvet matte rice
MILK TOUCH shares FEEV’s formal freshness — pop packaging, compact sizes, juicy sensory finishes.
READ THE ARTICLE →
FWEE: the K-beauty makeup brand for pigmented lip blur lips
FWEE completes the FEEV universe with its pigmented lip blur — the same readable lip obsession, another signature texture.
READ THE ARTICLE →★ YOUR QUESTIONS
FEEV FAQ
Everything you need to know about the new Seoul makeup wave.
Which FEEV product should I start with?
The FEEV Lip Tint is the obvious entry point — it’s the product that made the brand known among Korean women. For a first shade, go for a nude pink or a fresh coral.
Is it really a brand for Gen Z?
Yes — FEEV embraces its target with pop design, saturated pigments, and compact formats. The communication is designed for social media, and the brand is strongly supported by twenty-something K-influencers.
Are the pigments really intense?
Yes, that’s the brand’s claimed strength. Tints and palettes deliver visible color in one swipe, without needing to layer multiple times — ideal for quick makeup routines.
Is FEEV affordable?
Yes — FEEV positions itself with an affordable quality-price ratio, typical of Gen Z K-beauty brands. It’s a great entry point to try Korean makeup without investing in luxury.
How to avoid the drying effect of a tinted lip product?
Apply on perfectly hydrated lips (balm 5 minutes before, wiped off), then tap with your fingertip to blend the edges. For very dry lips, layer a thin coat of clear gloss on top.
Are FEEV products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.