EDIT.B

★ EDITORIAL K-BEAUTY · GEN Z

K-BEAUTY
WHO SPEAKS GEN Z.

EDIT.B is an editorial and lifestyle K-beauty brand, designed for a generation that blends skincare, beauty, and self-expression. Its promise: effective treatments, a strong graphic stance, a K-beauty approach that fits into an urban lifestyle. More than a treatment, an editorial object.

EDIT.B

★ THE EDIT.B SIGNATURE

K-BEAUTY AS A LANGUAGE

Skincare, expression, attitude: skincare as a statement.

EDIT.B speaks to a generation that no longer separates skincare and identity. The brand claims a strong editorial stance: careful packaging, targeted formulas, direct communication.

✦ PILLAR 01

TARGETED FORMULAS

Skincare focused on a specific need (hydration, radiance, balance), without excess or empty marketing promises.

✦ PILLAR 02

GRAPHIC APPROACH

Careful packaging, strong visual identity, direct tone: EDIT.B embraces a K-beauty that is more editorial than clinical.

✦ PILLAR 03

MODERN ROUTINES

Routines designed to fit into a fast-paced urban lifestyle: fewer steps, more impact, more enjoyment.

A K-beauty brand that doesn't take itself too seriously but delivers effective and well-crafted skincare.

★ THE SIGNATURE

THE EDIT.B APPROACH

An editorial, targeted, and modern K-beauty.

01

HYDRATION ROUTINE

Comfort & bounce

Essences and creams designed for modern and pleasant hydration, without overloading the skin.

02

RADIANCE ROUTINE

Radiant complexion

Targeted radiance serums, with a modern and straightforward approach, without lengthy K-beauty rituals.

03

BALANCE ROUTINE

Combination skin

Targeted care for balancing combination or urban life-stressed skin: mattifying, pores, comfort.

★ THE COMPLETE COLLECTION

DISCOVER THE ENTIRE COLLECTION
EDIT.B BELOW

Serums, essences, lifestyle care: find all authentic EDIT.B products — imported directly from Seoul, with no customs fees.

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19 products
EDIT.B

EDIT.B Joyful Carrot Foaming Gel Cleanser 150ml

17.90 €
EDIT.B Joyful Carrot Foaming Gel Cleanser 150ml de la marque EDIT.B, tube orange sur fond bleu avec carottes.EDIT.B Joyful Carrot Foaming Gel Cleanser 150ml de la marque EDIT.B sur peau, tube orange, visage féminin souriant, fond clair

EDIT.B Joyful Carrot Foaming Gel Cleanser 150ml

EDIT.B
17.90 €

EDIT.B Joyful Carrot Foaming Gel Cleanser 150ml

Gently cleanses while strengthening the skin barrier thanks to carrot extracts rich in antioxidants. Leaves the skin fresh, radiant, and glowing without any tightness. Ideal for a daily Korean skincare routine that purifies and prepares the skin for subsequent treatments 🍊✨.
EDIT.B

EDIT.B Waterfull Gumi Mask Milk

3.90 €
EDIT.B Waterfull Gumi Mask Milk, masque visage en gélatine, présenté par une femme, fond clairEDIT.B Waterfull Gumi Mask Milk de la marque EDIT.B, masque gélatineux lait au visuel produit sur fond blanc.

EDIT.B Waterfull Gumi Mask Milk

EDIT.B
3.90 €

EDIT.B Waterfull Gumi Mask Milk

Provides an instant radiance and deep hydration for plumped, fresh skin. Strengthens the skin barrier while soothing redness for an even, comfortable complexion. Its milky gel texture melts into the skin for an ultra-sensory self-care moment 🧖‍♀️.
EDIT.B

EDIT.B Moisture Barrier Pang Hyaluronic Acid Pathenol Cream 100ml

28.90 €
EDIT.B Moisture Barrier Pang Hyaluronic Acid Pathenol Cream 100ml, tube blanc et bleu sur fond bleu, marque EDIT.BEDIT.B Moisture Barrier Pang Hyaluronic Acid Pathenol Cream 100ml : tube crème hydratante sur modèle, fond bleu

EDIT.B Moisture Barrier Pang Hyaluronic Acid Pathenol Cream 100ml

EDIT.B
28.90 €

EDIT.B Moisture Barrier Pang Hyaluronic Acid Pathenol Cream 100ml

Intensely strengthens the skin barrier while enveloping the skin in deep, long-lasting hydration. Its creamy texture infused with hyaluronic acid and panthenol immediately soothes tightness for absolute comfort. Reveals a radiant complexion, supple and plump, ideal for a minimalist and effective K-Beauty routine 🌸.
EDIT.B

EDIT.B Moisturizing Soothing Mugwort Ceramide Cream 100ml

28.90 €
EDIT.B Moisturizing Soothing Mugwort Ceramide Cream 100ml, tube beige sur fond clair avec feuilles de mugwort vertesEDIT.B Moisturizing Soothing Mugwort Ceramide Cream 100ml : femme applique une crème apaisante sur peau, pack visible

EDIT.B Moisturizing Soothing Mugwort Ceramide Cream 100ml

EDIT.B
28.90 €

EDIT.B Moisturizing Soothing Mugwort Ceramide Cream 100ml

Instantly soothes sensitive skin while strengthening the skin barrier thanks to the soothing combo of mugwort and ceramides. Restores deep hydration for a radiant complexion, soft and without tightness. Light cream texture that absorbs quickly, ideal for a daily K-Beauty routine, even on reactive skin 🌿.
EDIT.B

EDIT.B Veil On Skin Boosthing Prep 50ml

24.90 €
EDIT.B Veil On Skin Boosthing Prep 50ml, flacon rose sur fond blanc drapé, style skincare EDIT.B, produit en gros plan.EDIT.B Veil On Skin Boosthing Prep 50ml, flacon rose brandé, modèle peau lumineuse sur fond clair.

EDIT.B Veil On Skin Boosthing Prep 50ml

EDIT.B
24.90 €

EDIT.B Veil On Skin Boosthing Prep 50ml

Awaken an immediate radiance while soothing the skin with an ultra-light texture that blends seamlessly with your complexion. Strengthen the skin barrier and ideally prepare your skin to boost the effectiveness of your entire skincare routine. Smooth out irregularities, deeply hydrate, and leave a supple, luminous finish, inspired by Korean glass skin ✨.
EDIT.B

EDIT.B Calming Tok Cica Heartleaf Trouble Pad 70p 160ml

29.90 €
EDIT.B Calming Tok Cica Heartleaf Trouble Pad 70p 160ml, boîte bleue “Toc Cica”, feuilles de ginkgo sur fond vert clairEDIT.B Calming Tok Cica Heartleaf Trouble Pad 70p 160ml

EDIT.B Calming Tok Cica Heartleaf Trouble Pad 70p 160ml

EDIT.B
29.90 €

EDIT.B Calming Tok Cica Heartleaf Trouble Pad 70p 160ml

Discover the soothing freshness of EDIT.B's Cica Heartleaf Calming Tok Pads. With their formulation enriched with Heartleaf and natural active ingredients, these pads are designed to calm, purify, and revitalize your skin gently. Perfect for skin prone to imperfections, they regenerate the epidermis while leaving an immediate feeling of freshness. ✔ Highlights: 🌿 Heartleaf Extract: soothes and reduces skin inflammations. 🌸 Natural active ingredients: help balance and revitalize tired skin. ⚪ Soft texture: glides delicately on the skin for easy application. 🔍 Visibly reduces imperfections and tightens pores. 🧖‍♀️ Suitable for sensitive skin, offering a daily skincare routine that is both gentle and effective. Adopt these pads to transform your skincare routine into a soothing experience that will leave your skin clear, hydrated, and radiant. The perfect ally for a flawless complexion all day long!
EDIT.B

EDIT.B Calming Tok Cica Heartleaf Cream 100ml

28.50 €
EDIT.B Calming Tok Cica Heartleaf Cream 100mlEDIT.B Calming Tok Cica Heartleaf Cream 100ml, crème apaisante de la marque EDIT.B sur fond vert avec goutte et feuilles

EDIT.B Calming Tok Cica Heartleaf Cream 100ml

EDIT.B
28.50 €

EDIT.B Calming Tok Cica Heartleaf Cream 100ml

Offer your skin intense and soothing hydration with the EDIT.B Calming Tok Cica Heartleaf 100ml cream. Specially formulated for sensitive and redness-prone skin, this cream combines the benefits of Heartleaf extract and Centella Asiatica to soothe and deeply regenerate the skin. ✔ Highlights: 🌿 Heartleaf Extract: purifies and calms skin irritations. 🌱 Centella Asiatica: promotes healing and improves skin elasticity. 💧 Long-lasting hydration without greasy effect, for soft and comfortable skin all day long. 🚫 Visibly reduces redness and soothes inflammations. 🧴 Light and non-sticky texture, ideal for daily use. Perfect for strengthening the skin barrier, this cream is a valuable ally for calm and balanced skin. Incorporate it into your skincare routine for a bright and even complexion.
EDIT.B

EDIT.B Tone & Soft Peach Niacin Glutathione Gel Essence 200ml

26.30 €
EDIT.B Tone & Soft Peach Niacin Glutathione Gel Essence 200mlEDIT.B Tone & Soft Peach Niacin Glutathione Gel Essence 200ml

EDIT.B Tone & Soft Peach Niacin Glutathione Gel Essence 200ml

EDIT.B
26.30 €

EDIT.B Tone & Soft Peach Niacin Glutathione Gel Essence 200ml

Discover the gel essence EDIT.B Tone & Soft with peach, niacinamide, and glutathione. This innovative formula is designed to provide your skin with optimal hydration and a radiant glow. Enriched with peach extracts, it revitalizes the skin while improving its elasticity. ✔ Highlights: 🍑 Peach extract: brightens and invigorates your complexion. 💧 Niacinamide: reduces imperfections and improves skin texture. 💎 Glutathione: powerful antioxidant that lightens the skin and evens out the complexion. 🌟 Ultra-light gel formula that penetrates quickly without leaving a sticky residue. 💦 Intense hydration for soft and supple skin all day long. 🧴 Ideal for all skin types, including sensitive skin. Enhance your skincare routine with this essence and watch your skin radiate health and beauty. A must-have for a fresh and luminous complexion, every day!
19 products

EDIT.B

19 products

★ TO GO FURTHER

THE MODERN K-BEAUTY UNIVERSE

EDIT.B, COSRX, Klairs: targeted K-beauty for the modern generation.

COSRX: the minimalist Snail Mucin K-beauty brand
★ SAME SPIRIT

COSRX: the minimalist Snail Mucin K-beauty brand

COSRX, the reference minimalist K-beauty: short, targeted, and effective formulas — in the same spirit as EDIT.B.

READ THE ARTICLE →
KLAIRS: the minimalist Freshly Juiced K-beauty brand
★ TO DISCOVER

KLAIRS: the minimalist Freshly Juiced K-beauty brand

Klairs and its minimalist tone: another reference for editorial and targeted K-beauty.

READ THE ARTICLE →
ANUA: the Heartleaf K-beauty brand
★ TO DISCOVER

ANUA: the Heartleaf K-beauty brand

Anua focuses on heartleaf and a modern, targeted K-beauty: exactly the EDIT.B tone.

READ THE ARTICLE →

★ YOUR QUESTIONS

EDIT.B FAQ

Everything you need to know about editorial K-beauty EDIT.B.

Who is EDIT.B for?

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For a generation that wants modern, targeted, and editorial K-beauty. The brand speaks to those who want effective care, but not the 10-step routine of classic K-beauty.

Which EDIT.B product should I start with?

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Start with an essence or serum targeted to your current need: hydration, radiance, or balance. It’s the best entry point to assess the tone and quality of EDIT.B formulas.

Is EDIT.B suitable for beginners?

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Yes. The formulas are targeted and easy to understand, without unnecessary K-beauty complexity. It’s a brand that works well as a first step into K-beauty for an urban Gen Z.

Can EDIT.B be combined with other K-beauty products?

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Yes, no problem. EDIT.B fits well into a multi-brand routine thanks to its modular approach — one care, one need, one step.

Is EDIT.B suitable for sensitive skin?

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The formulas are generally well tolerated, but as with any brand, check the INCI according to your sensitivity (fragrance, alcohol). Always do a patch test first.

Are EDIT.B products on Ma Petite Corée authentic?

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Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.