COLORGRAM
★ K-BEAUTY MAKEUP · OLIVE YOUNG STAR
KOREAN MAKEUP
BEST-SELLER OLIVE YOUNG.
COLORGRAM is a K-beauty makeup star from Olive Young, the largest Korean beauty chain. Known for its pigmented eye palettes, high-performance lip tints, and its famous Milk Bling Heart Glitter, the brand focuses on flattering shades and accessible formulas. A daily K-beauty makeup favorite that has topped Olive Young’s best-seller lists for years.
★ THE COLORGRAM SIGNATURE
PIGMENTS, PALETTES, GLITTER
Pigmented eyes, high-performance lips, pop finishes.
COLORGRAM has established itself at Olive Young on three stable pillars — well-pigmented eye palettes, juicy lip tints, glitter accents. Here are the signature pillars.
✦ PILLAR 01
PIGMENTED EYE PALETTES
The COLORGRAM eye palettes are iconic — coherent harmonies, fine pigments, varied finishes (matte, satin, glitter). Recognized among the best in the accessible segment at Olive Young.
✦ PILLAR 02
JUICY LIP TINTS
The COLORGRAM lip tints offer juicy, pigmented finishes — smooth texture, flattering shades, comfort. The accessible K-beauty lip gesture.
✦ PILLAR 03
GLITTER ACCENTS
The Milk Bling Heart Glitter has become an icon — a delicate glitter eyeshadow, clean pigmentation, finger application. The signature COLORGRAM pop.
Eyes, lips, glitter accents: COLORGRAM covers the essentials of K-beauty pop makeup, Olive Young edition.
★ THE SIGNATURE CATEGORIES
THE 3 ICONIC CATEGORIES
Pigmented eyes, lips, signature glitter.
EYE PALETTES
Pigmented eye palettes
The COLORGRAM eye palettes are the Olive Young reference — harmonies designed for everyday wear, fine pigments, varied matte/satin/glitter finishes.
LIP TINTS
Juicy lip tints
The COLORGRAM lip tints offer a juicy pigmented finish — flattering shades, balm comfort, quick application. Another Olive Young bestseller.
MILK BLING GLITTER
Signature glitter pop
The Milk Bling Heart Glitter deposits clean, pigmented glitter — finger application, soft finish. The COLORGRAM glitter icon.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
COLORGRAM BELOW
From eye palettes to lip tints, find all authentic COLORGRAM products — imported directly from Seoul, with no customs fees.
★ TO GO FURTHER
THE OLIVE YOUNG MAKEUP UNIVERSE
COLORGRAM, CLIO, ETUDE — the K-beauty makeup stars of Korean drugstores.
CLIO: the professional K-beauty makeup brand founded in 1993
CLIO shares best-seller status at Olive Young with COLORGRAM — the accessible professional K-beauty makeup.
READ THE ARTICLE →
ETUDE: K-beauty makeup cute girly Cloud Filter Dear Darling
ETUDE, the K-beauty makeup pioneer, completes Olive Young’s top with its Play Color Eyes and Dear Darling Tints.
READ THE ARTICLE →
LILYBYRED: K-beauty makeup Mood Liar Velvet Tint and Glitterzone
LILYBYRED shares the Olive Young spirit with its Mood Liar Tints and Glitterzone palettes.
READ THE ARTICLE →★ YOUR QUESTIONS
COLORGRAM FAQ
Everything you need to know about K-beauty makeup at Olive Young.
Which COLORGRAM product to start with?
A COLORGRAM eye palette is the most representative entry — coherent harmony, clean pigments, fair price. For lips, a juicy tint signature to the brand.
Are COLORGRAM palettes pigmented?
Yes, properly pigmented for the affordable segment. You won’t get the depth of a luxury palette, but the colors apply with one swipe and last all day.
How to apply the Milk Bling Heart Glitter?
With your finger, by tapping on bare eyelids or over a matte eyeshadow. The finish is soft, not heavy — delicate, ideal for adding a bright accent to an everyday look.
Is COLORGRAM suitable for medium skin tones?
COLORGRAM eye palettes often offer neutral and warm harmonies that flatter medium and tanned skin tones. The lip tints in raspberry and warm brown shades are also very flattering.
COLORGRAM vs other K-beauty brands at Olive Young?
COLORGRAM stands out for its well-pigmented eye palettes and the Milk Bling. CLIO and ETUDE have different focuses (professional for CLIO, lips for ETUDE). Many combine all three depending on their needs.
Are COLORGRAM products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.