BY WISHTREND
★ EXPERT K-BEAUTY · WISHTREND
EXPERTISE
WHO LAUNCHED KLAIRS.
BY WISHTREND is the expert brand created by Wishtrend, the Korean group that launched Klairs. Its promise: advanced formulas, well-dosed active ingredients, K-beauty designed by a team that has been analyzing ingredients for over ten years. Mandelic Acid 5%, Vitamin C 21.5%: clinically focused pillars, straightforward and effective.
★ THE BY WISHTREND SIGNATURE
PRECISELY DOSED ACTIVES, PRECISE FORMULAS
A niche K-beauty for those who want results.
BY WISHTREND focuses on precisely dosed and well-combined actives, at the crossroads of K-beauty and active cosmetics. The brand embraces a rare level of expertise, supported by Wishtrend’s experience (creator of Klairs).
✦ ACTIVE 01
MANDELIC ACID 5%
The Mandelic Acid 5% Skin Prep Water is a gentle exfoliating toner. Mandelic acid, a large-molecule AHA, exfoliates while remaining well tolerated, ideal for sensitive skin seeking a radiance boost.
✦ ACTIVE 02
VITAMIN C 21.5%
The Vitamin C 21.5% Advanced Serum delivers vitamin C at 21.5% — a high concentration targeting pigmentation marks, dull complexion, and signs of aging. For experienced users.
✦ ACTIVE 03
WISHTREND EXPERTISE
Wishtrend, the group behind BY WISHTREND, launched Klairs and has been exploring expert K-beauty for over ten years. A rare credibility in the segment.
An expert K-beauty for those who want to go beyond mainstream formulas.
★ THE SIGNATURE RANGES
THE 2 ICONIC RANGES
Mandelic acid and vitamin C: the two active pillars of BY WISHTREND.
MANDELIC ACID 5%
Gentle exfoliation
The Mandelic Acid 5% Skin Prep Water is an exfoliating toner with mandelic acid. It refines texture, prevents blemishes, and brightens, while remaining gentle on sensitive skin.
VITAMIN C 21.5%
Radiance & anti-marks
The Vitamin C 21.5% Advanced Serum is the brand's expert vitamin C serum, formulated at 21.5%. It targets pigmentation marks, dull complexion, and signs of aging. Introduce gradually.
★ THE COMPLETE COLLECTION
DISCOVER THE ENTIRE COLLECTION
BY WISHTREND BELOW
Serums, exfoliating toners, expert formulas: find all authentic BY WISHTREND skincare — imported directly from Seoul, with no customs fees.
BY WISHTREND Pore Smoothing Bakuchoil Sun Stick 18g
BY WISHTREND Pore Smoothing Bakuchoil Serum 30ml
BY WISHTREND Propolis Energy Calming Ampoule 30ml
★ TO GO FURTHER
THE EXPERT K-BEAUTY UNIVERSE
BY WISHTREND, Klairs: Wishtrend expertise, two levels of intensity.
KLAIRS: the minimalist K-beauty brand Freshly Juiced
Klairs, the minimalist sister of BY WISHTREND, from the same Wishtrend group. The ideal entry point before increasing intensity.
READ THE ARTICLE →
KLAIRS: Vitamin Drop and Supple Preparation
Klairs and its Vitamin Drop: the gentle version of the vitamin C routine before moving on to BY WISHTREND's expert dosages.
READ THE ARTICLE →
COSRX: the minimalist K-beauty brand Snail Mucin
COSRX, another sharp K-beauty reference: well-dosed actives and targeted formulas.
READ THE ARTICLE →★ YOUR QUESTIONS
BY WISHTREND FAQ
Everything you need to know about expert K-beauty by Wishtrend.
Which BY WISHTREND product should I start with?
If you are new to actives, start with Mandelic Acid 5% Skin Prep Water: a gentle exfoliation, well tolerated. For more experienced skin seeking radiance and anti-mark effects, Vitamin C 21.5% Advanced Serum is the reference.
Who is mandelic acid for?
Mandelic acid is a large-molecule AHA, so it’s gentler than glycolic acid. It’s suitable for sensitive skin wanting a mild exfoliation, skin with imperfections, and skin new to actives.
Is Vitamin C 21.5% too concentrated?
It’s a high concentration, reserved for experienced users. If you’ve never used vitamin C, start with a 5-10% product before moving up to 21.5%. Introduce it gradually (once every two days, then daily).
What is the connection with Klairs?
Wishtrend, the Korean group behind BY WISHTREND, is the same one that launched Klairs. BY WISHTREND focuses on more expert formulas, with higher concentrations. Klairs remains the minimalist and accessible entry point.
Can mandelic acid and vitamin C be combined?
Yes, but not at the same time. Instead, use mandelic acid in the evening and vitamin C in the morning, alternating. And don’t forget SPF during the day, essential with these two actives.
Are BY WISHTREND products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.