BT21
Welcome to the BT21 universe
8 characters, 7 BTS members, 1 kawaii family
BT21 was born in 2017 from the collaboration between the members of BTS and the Korean designers of LINE FRIENDS. Not just a simple marketing mascot: each member designed their own character, with their personality, tastes, and little quirks.
Each BT21 character carries a part of the soul of its BTS creator. RJ the cuddly alpaca of Jin, CHIMMY the puppy of Jimin, TATA the alien of V, SHOOKY the cookie of Suga, MANG the masked pony of J-Hope, KOYA the koala of RM, COOKY the boxing rabbit of Jungkook, and VAN the guardian robot who watches over the whole group and represents the ARMY.
At Ma Petite Corée, we import directly from Seoul the official BT21 collection: plush toys, stationery, fashion accessories, cosmetics, lifestyle products. 100% authentic, licensed by LINE FRIENDS Corporation and BIGHIT MUSIC.
The 8 BT21 characters
Each character carries a part of their creator BTS's soul. Discover who corresponds to whom.
Why choose Ma Petite Corée for your BT21?
Our customers' favorite BT21 plushies
Favorite products — selected by our team
Day
Hrs
Min
Sec
LINE FRIENDS
12.90 €
BT21 FLAT PLUSH KEYRING K-TOKKI
Official BT21 keychain BT21 - Cute accessory for your keys and bags
LINE FRIENDS
9.90 €
BT21 CHOPSTICKS SOUVENIR
BT21 decor item BT21 - Add a kawaii touch to your interior
LINE FRIENDS
18.90 €
BT21 BABY MORE FLUFFY PLUSH KEYRING
Official BT21 keychain BT21 - Cute accessory for your keys and bags
MUKAN
29.90 €
MUKAN Scalp Care Shampoo Brush
The MUKAN Scalp Care Shampoo scalp brush improves circulation and optimizes cleaning.
LINE FRIENDS
16.90 €
BT21 mini minini MAGNET PLUSH KEYRING HUG ME
Official BT21 keychain BT21 - Cute accessory for your keys and bags
BT21
17.90 €
BT21 Strawberry Party Strawberry Tart Doll Keychain
Add a touch of cute design to your daily life with this mini BT21 plushie full of sweet charm 🍓. Attach it to your bag, keys, or pouch for a super trendy K-Lifestyle accessory. Perfect for fans, it completes your BT21 collection and goes with you everywhere.
KAKAO FRIENDS
29.90 €
KAKAO FRIENDS Figure Key Ring Choonsik #HarryPotterCollection
KAKAO FRIENDS Figure Key Ring Choonsik keychain from the special Harry Potter collection.
LINE FRIENDS
29.90 €
BT21 minini MEASURING TAPE PLUSH KEYRING HONEY BEE
Seoul ambiance guaranteed thanks to a BT21 plush full of personality, to be found without delay on Ma Petite Corée.
LINE FRIENDS
33.90 €
BT21 CLEAR PLUSH POUCH KEYRING BEYOND THE JOURNEY
Boost your collection with an ultra-cute BT21 plush, to add to your Kpop wish-list today.
The entire BT21 collection
Explore the 685 BT21 products available at MPC
BT21
LINE FRIENDS
62.90 €
BT21 SNOW PEAK KEYRING
Guaranteed favorite for a BT21 keychain ready to become iconic, to be found without delay on Ma Petite Corée.
LINE FRIENDS
54.90 €
BT21 MEDIUM PLUSH BEYOND THE JOURNEY
A touch of sweetness with a Beyond The Journey plush by Line Friends, available to shop in just a few clicks on Ma Petite Corée.
LINE FRIENDS
35.90 €
BT21 PLUSH KEYRING BEYOND THE JOURNEY
Your new favorite: this BT21 collector's plush, to be found without delay on Ma Petite Corée.
LINE FRIENDS
33.90 €
BT21 CLEAR PLUSH POUCH KEYRING BEYOND THE JOURNEY
Boost your collection with an ultra-cute BT21 plush, to add to your Kpop wish-list today.
SOLD OUT
LINE FRIENDS
24.90 €
BT21 PLUSH BADGE BEYOND THE JOURNEY
Your new favorite: a BT21 plush fan favorite, to shine at concerts or every day.
LINE FRIENDS
35.90 €
BT21 X COLLER POCKET MULTI POUCH BEYOND THE JOURNEY
Your new favorite: a BT21 pouch straight from Seoul, to receive at your home very soon.
LINE FRIENDS
53.90 €
BT21 SHORT SLEEVE T-SHIRT BEYOND THE JOURNEY
The ideal Kpop companion: a favorite BT21 fan T-shirt, to be found without delay on Ma Petite Corée.
LINE FRIENDS
29.90 €
BT21 LUGGAGE BELT BEYOND THE JOURNEY
Seoul ambiance guaranteed thanks to a Beyond The Journey luggage strap by Line Friends, available now on Ma Petite Corée.
The Global Phenomenon of LINE FRIENDS & BTS
Posted by: Jihyun, founder — Ma Petite Corée, Seoul since 2017
Born in 2017 from a unique collaboration between BTS and LINE FRIENDS, BT21 has become a true cultural phenomenon in Korea in less than ten years. From themed cafes in Hongdae to the shelves of Olive Young, from Netflix K-dramas to the wardrobes of Seoul influencers, the eight characters have woven themselves into everyday Korean life—far beyond simple K-pop merchandise. Discover how BT21 transformed a fan universe into a universal lifestyle, along with over 250 references selected by our team in Seoul.
BT21: The Cute Universe of BTS in Detail
Posted by: Jihyun, founder — Ma Petite Corée, Seoul since 2017
A family of eight characters drawn in 2017 by the BTS members themselves: KOYA, RJ, SHOOKY, MANG, CHIMMY, TATA, COOKY, and VAN. Each represents the personality of a group member, with their own storyline and universe. Dive into the story of the LINE FRIENDS x BTS collaboration, discover detailed portraits of the 8 characters, and explore over 250 official items available at Ma Petite Corée.