AMUSE
★ K-BEAUTY MAKEUP · VEGAN MINIMALIST
MAKEUP
VEGAN WITHOUT COMPROMISE.
AMUSE is the vegan K-beauty makeup brand, born in Seoul with a clear promise: vegan, clean formulas, no animal testing, without compromising on performance. The Dew Tint is its icon — a juicy, glossy, ultra-comfortable lip tint. The Jel Fit Tint offers long-lasting pigmentation. A refined, feminine, responsible K-beauty makeup.
★ THE AMUSE SIGNATURE
VEGAN, CLEAN, PERFORMANT
Vegan formulas, dewy or jel finishes, clean pigments.
AMUSE builds each product around three stable pillars — certified vegan, clean formula (no controversial ingredients), real pigment performance. Here are the signature pillars.
✦ PILLAR 01
CERTIFIED VEGAN
All AMUSE formulas are vegan — no animal-derived ingredients, no animal testing. The brand places vegan commitment at the core of its identity, not as an accessory.
✦ PILLAR 02
CLEAN FORMULAS
AMUSE bans controversial ingredients (parabens, sulfates, heavy fragrances, suspicious dyes) and favors nourishing bases — plant oils, botanical extracts.
✦ PILLAR 03
DEW & JEL PIGMENTS
The signature texture: Dew (juicy, glossy, comfortable) or Jel (pigmented, long-lasting, velvet finish). Two finishes that cover the entire lip use spectrum.
Vegan, clean, performant: AMUSE proves you don’t have to sacrifice anything by switching to responsible makeup.
★ THE SIGNATURE RANGES
THE 3 ICONIC RANGES
Choose your finish: Juicy Dew, pigmented Jel, or tinted base.
DEW TINT
Glossy lip tint
The icon. The Dew Tint is a juicy lip tint with a glossy finish, ultra-comfortable — non-drying, with flattering medium pigmentation. The globally viral AMUSE bestseller.
JEL FIT TINT
Long-lasting pigmented tint
The Jel Fit Tint boosts pigmentation and wear — velvet finish, minimal transfer, intense color. The "long-wear" version of the Dew Tint for an active daily life.
CHEEK & TEINT
Vegan blush & base
The brand extends its vegan DNA into cream blush and light tinted bases — melting textures, milky pink shades, complete harmony with the lip universe.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
AMUSE BELOW
From Dew Tint to Jel Fit Tint, find all authentic AMUSE products — imported directly from Seoul, with no customs fees.
AMUSE Dew Power Vegan Cushion
AMUSE Dew Wear Foundation
AMUSE Banana Lip Oil 4.5ml
AMUSE Eye Color Palette
AMUSE Dew Balm
AMUSE Ceramic Skin Perfector Cushion
AMUSE Cheek Tok Tok
★ TO GO FURTHER
THE WORLD OF KOREAN VEGAN MAKEUP
AMUSE, DEAR DAHLIA, UNLEASHIA — the clean and vegan K-beauty makeup.
DEAR DAHLIA: the K-beauty vegan luxury brand Lip Paradise
DEAR DAHLIA shares the vegan commitment with AMUSE and elevates lip expertise to luxury — another Korean vegan reference.
READ THE ARTICLE →
UNLEASHIA: the K-beauty makeup glitter vegan PETA Glitterpedia brand
UNLEASHIA carries the same PETA-certified vegan promise in the realm of glitter and editorial style.
READ THE ARTICLE →
ETUDE: K-beauty makeup cute girly Cloud Filter Dear Darling
ETUDE, the pioneering K-beauty makeup brand, completes the world of milky lips and cult tints.
READ THE ARTICLE →★ YOUR QUESTIONS
AMUSE FAQ
Everything you need to know about vegan K-beauty makeup.
Which AMUSE product should I start with?
The Dew Tint is the iconic product to try first — juicy, glossy, ultra-comfortable lip tint in rosy nudes and corals. For longer wear, choose the Jel Fit Tint.
Is AMUSE really vegan?
Yes. All AMUSE formulas are vegan — no animal-derived ingredients, no animal testing. This is the brand’s core commitment, not just a marketing claim.
Dew Tint vs Jel Fit Tint?
Dew Tint: juicy glossy finish, maximum comfort, medium pigmentation — perfect for effortless daily wear. Jel Fit Tint: velvet finish, strong pigmentation, long-lasting — for long days or a bolder look.
Does Dew Tint dry out the lips?
No, that’s its strength. The formula contains nourishing plant oils that maintain comfort — a glossy application, feeling more like a tinted balm than a dry tint.
Is AMUSE suitable for sensitive lips?
Yes, the brand avoids heavy perfumes and controversial colorants. The formulas are generally well tolerated. If you have very reactive lips, do a patch test on your inner elbow before the first application.
Are AMUSE products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.