ABIB
★ K-BEAUTY HEARTLEAF · JIRISAN MOUNTAINS
THE HEARTLEAF,
STRAIGHT FROM THE MOUNTAINS.
ABIB is the K-beauty brand that enhances heartleaf (Houttuynia cordata) grown in the mountains of Jirisan National Park in Korea. Its promise: a preserved terroir, a star active ingredient, minimalist formulas for sensitive skin. Heartleaf Spot Pad, Mugwort Foam Cleanser, Sedum Toner: each line targets a specific need with an ingredient grown in the best Korean mountains. Clean, traceable, soothing K-beauty.
★ ABIB EXPERTISE
JIRISAN: THE TERROIR OF PURE HEARTLEAF
Heartleaf, mugwort, sedum: the soothing plants of the Korean mountains.
ABIB builds its entire brand around soothing plants cultivated in Jirisan National Park, one of Korea’s most beautiful preserved natural regions. The soil, altitude, and air quality produce extracts richer in active compounds. Here are the 3 signature plants.
✦ TERROIR 01
HEARTLEAF FROM JIRISAN
Wild Houttuynia cordata grown in the Jirisan mountains. Rich in anti-inflammatory compounds, it soothes redness, blemishes, and sensitivities. The heart of the Heartleaf Spot Pad and Calming Toner.
✦ TERROIR 02
MUGWORT (ARMOISE)
Korean mugwort traditionally used to purify and soothe. Mugwort Calming Foam Cleanser cleanses while respecting the skin barrier — ideal for sensitive combination skin.
✦ TERROIR 03
SEDUM (ORPIN)
Succulent with intense moisturizing properties, rich in water and minerals. Sedum Toner refreshes and plumps — a gentle alternative to classic watery toners.
A national park, soothing plants, minimalist formulas: ABIB is the K-beauty brand most rooted in a calming Korean terroir.
★ THE SIGNATURE LINES
THE 3 ICONIC LINES
Choose your line based on your needs: targeted soothing, purifying, or hydrating.
HEARTLEAF SPOT
Soothe & target
The iconic line. The Heartleaf Spot Pad with 53% Jirisan heartleaf extract soothes redness and blemishes with targeted application — ABIB’s go-to anti-redness product.
MUGWORT CALMING
Gently purify
Mugwort to cleanse gently without irritation. The Mugwort Calming Foam Cleanser has become a bestseller for sensitive combination skin seeking a respectful cleanser.
SEDUM HYDRATION
Moisturize & plump
Korean Sedum for plump, hydrated skin. The Sedum Toner moisturizes without heaviness — a watery texture ideal as the first step in your routine.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
ABIB BELOW
From the cult Heartleaf Spot Pad to the Mugwort Calming and Sedum treatments, find all authentic ABIB skincare — imported directly from Seoul, with no customs fees.
ABIB Houttuynia Cordata Calming Toner Skin Booster 200ml
ABIB Heartleaf Calming Trial Kit
ABIB PDRN Glow Serum 30ml
ABIB Hyper UV Sunscreen Perfect Shield 50ml
ABIB Heartleaf Essence Calming Pump 50ml
ABIB Collagen Gel Mask Moisture Jelly 35g
ABIB Deep Clean Foam Cleanser Moisture Hyaluronic Foam 150ml
ABIB Hand Wash Type S Wash Pump 240ml
★ TO GO FURTHER
THE WORLD OF KOREAN HEARTLEAF
ABIB, ANUA, ROUND LAB — the calming K-beauty of the Korean mountains.
ABIB: the K-beauty brand with Jirisan heartleaf for sensitive skin
The full story of ABIB: the brand’s birth, the Jirisan terroir, and the Heartleaf Spot, Mugwort Calming, Sedum ranges.
READ THE ARTICLE →
ANUA: the K-beauty brand behind the Heartleaf 77% toner that’s trending on TikTok
ANUA, the other K-beauty reference for heartleaf, offers a toner at 77% — the alternative to ABIB for those who prefer daily routine use.
READ THE ARTICLE →
ROUND LAB: the K-beauty brand that celebrates Korean natural terroirs
Round Lab shares with ABIB the cult of Korean terroirs — Dokdo, birch, mugwort facing Jirisan, heartleaf, mugwort.
READ THE ARTICLE →★ YOUR QUESTIONS
ABIB FAQ
Everything you need to know about K-beauty heartleaf from the Korean mountains.
Which ABIB product to start with?
The Heartleaf Spot Pad is the essential starter: it’s the brand’s bestseller, pads with 53% Jirisan heartleaf to target redness and blemishes. For cleansing, start with the Mugwort Calming Foam Cleanser.
ABIB vs ANUA for heartleaf: what’s the difference?
Both focus on heartleaf but with different approaches. ANUA offers the Heartleaf 77% Soothing Toner (maximum concentration for daily routine). ABIB focuses on targeted pads at 53% for local application plus a wider range featuring other Korean plants (mugwort, sedum).
Why Jirisan heartleaf?
Jirisan National Park is one of Korea’s most preserved ecosystems. The soil, altitude, and air purity produce plants richer in active compounds. ABIB cultivates its heartleaf there with respectful farming — resulting in a superior extract quality.
How to use the Heartleaf Spot Pad?
For local application on reactive areas (redness, localized pimples): place the pad for 5 to 10 minutes as a targeted patch. Or use as an express sheet mask on the entire face for a calming boost after travel or seasonal changes. No need to rinse.
Is the Mugwort Foam Cleanser gentle?
Yes, it is one of the most gentle cleansers on the K-beauty market. Low pH, free of harsh sulfates, creamy foam with mugwort. Suitable for morning and evening use, for combination to sensitive skin, without tightness or dryness.
Are ABIB products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.