VIDIVICI
★ K-BEAUTY LUXURY · KWON MYUNG-SOOK
THE FIRST CUSHION
FROM HISTORY.
VIDIVICI (Veni Vidi Vici) is the luxury K-beauty brand founded by Kwon Myung-sook, the original inventor of the Korean cushion. Its pioneering formula set the standards for K-beauty complexion before the entire industry copied it. Luxury skincare and professional makeup: VIDIVICI condenses decades of R&D expertise into a high-end universe.
★ THE VIDIVICI SIGNATURE
THE INVENTOR OF THE CUSHION, AS A LUXURY BRAND
Veni Vidi Vici: Kwon Myung-sook signs an author K-beauty.
VIDIVICI is led by Kwon Myung-sook, a historic figure in Korean cosmetics and inventor of the cushion (the technology that transformed the entire K-beauty complexion segment). The brand condenses decades of R&D expertise into a luxury positioning.
✦ EXPERTISE 01
PIONEER FOUNDER
Kwon Myung-sook invented the cushion format at Amorepacific before founding VIDIVICI. She is one of the most respected Korean inventors — VIDIVICI carries this R&D heritage at the heart of every formula.
✦ EXPERTISE 02
SKINCARE LUXURY
The VIDIVICI skincare range focuses on concentrated active ingredients (peptides, ferments, traditional Korean plants) and high-end sensory textures. The Korean ritual gesture elevated to luxury.
✦ EXPERTISE 03
MAKEUP PRO
On the makeup side, VIDIVICI extends the complexion expertise of its founder. Cushions, foundations, and primers designed as professional formulas accessible to the general public — with the signature Korean finish.
Heritage cushion, R&D expertise, luxury positioning: VIDIVICI is one of the most respected author K-beauty brands in the Korean market.
★ THE SIGNATURE RANGES
THE 2 ICONIC RANGES
Choose your range according to your need: luxury skincare or professional foundation makeup.
SKINCARE
Luxury skincare with concentrated actives
The signature skincare range. Peptides, ferments, traditional Korean plants in luxurious sensory textures. The Korean ritual gesture elevated to luxury.
MAKEUP FOUNDATION
Cushions and professional foundations
The foundation range that extends the cushion legacy. Cushions, foundations, and primers designed as accessible professional formulas, with the Korean finish signature of a historic inventor.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
VIDIVICI BELOW
From active care to the pro cushion, find all authentic VIDIVICI products — imported directly from Seoul, with no customs fees.
VIDIVICI Hydra Intense Hyaluronic 7 Boosting Gel to Water 120ml
VIDIVICI Clear Gentle Calming Deep Oil 300ml
VIDIVICI Professional Makeup Cleansing Cloths 30p
VIDIVICI Perfect Eyebrow
VIDIVICI Single Eye Shadow
VIDIVICI Millennial Ambient Glow Eyes Palette
VIDIVICI The Melting Balm
★ TO GO FURTHER
THE LUXURY K-BEAUTY UNIVERSE
VIDIVICI, ESPOIR, DEAR DAHLIA — author and high-end K-beauty.
VIDIVICI: luxury K-beauty Veni Vidi Vici skincare makeup
The full story of VIDIVICI: Kwon Myung-sook, the inventor of the cushion, and her luxury author K-beauty.
READ THE ARTICLE →
ESPOIR: the K-beauty makeup brand Amorepacific cushion
ESPOIR shares with VIDIVICI the Korean pro cushion heritage — the other expert complexion makeup reference.
READ THE ARTICLE →
DEAR DAHLIA: luxury vegan K-beauty Lip Paradise sheer dew
DEAR DAHLIA extends the luxury K-beauty author positioning — the other high-end Korean brand driven by a strong vision.
READ THE ARTICLE →★ YOUR QUESTIONS
VIDIVICI FAQ
Everything you need to know about the luxury K-beauty signed by Kwon Myung-sook.
What exactly is VIDIVICI?
VIDIVICI (Veni Vidi Vici) is the luxury K-beauty brand founded by Kwon Myung-sook, the historic inventor of the Korean cushion. The brand condenses decades of R&D expertise into a high-end skincare + makeup positioning.
Who is Kwon Myung-sook?
The inventor of the Korean cushion, a technology that transformed all K-beauty complexion in the 2000s. A historic figure in Korean cosmetics, she left major groups to found VIDIVICI and express her luxury authorial vision.
Which VIDIVICI product to start with?
If you want to discover the cushion heritage: one of the VIDIVICI cushions, the obvious signature. If you want to start with skincare: an essence or serum, where the brand’s concentrated active R&D is most expressed.
Is VIDIVICI skincare or makeup?
Both, with a consistent luxury positioning. Skincare with concentrated actives (peptides, ferments, Korean plants), makeup with cushions and professional foundations inheriting the founder’s historic invention.
Is the luxury positioning justified?
Yes — VIDIVICI invests in active R&D and sourcing (peptides, ferments, plants), and carries a rare authorial signature in Korean cosmetics. The price reflects a premium formulation and a founder’s story that has marked the industry.
Are VIDIVICI products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.