SULWHASOO
★ KOREAN LUXURY HOUSE · SINCE 1997
THE ICON
KOREAN LUXURY.
Sulwhasoo is the ultimate luxury house of K-beauty — born in 1997 at Amorepacific, inheriting over 60 years of research on Korean ginseng. Its name means "the plum blossom that blooms in the snow," a symbol of resilient and timeless beauty. At the crossroads of hanbang (traditional Korean medicine) and cutting-edge biotechnology, Sulwhasoo is now embraced by beauty editors, dermatologists, and premium skincare lovers in more than 25 countries.
★ THE SULWHASOO HERITAGE
60 YEARS OF GINSENG SCIENCE
The most precious anti-aging ingredient in ancient Korean medicine
The Korean red ginseng is the soul of Sulwhasoo. Cultivated for 6 years in the volcanic soils of Geumsan, it is then processed through a patented method that concentrates its active ingredients: the ginsenosides. These bioactive molecules, studied by Amorepacific since the 1960s in its dedicated laboratory, are globally recognized for their exceptional effects on the skin.
Specifically, Sulwhasoo ginseng acts on 4 major anti-aging fronts:
✦ HERITAGE 01
DEEP DENSIFICATION
Ginsenosides stimulate collagen synthesis and densify the skin for a visible “lift” effect in just 4 weeks.
✦ HERITAGE 02
TIMELESS RADIANCE
The JAUM Balancing complex deeply brightens the complexion, restores natural radiance, and reveals renewed skin.
✦ HERITAGE 03
SKIN RESILIENCE
Strengthens the natural barrier and protects the skin against external aggressions (pollution, UV, oxidative stress).
✦ HERITAGE 04
REFINED TEXTURE
Refines skin texture, smooths deep wrinkles, and reveals skin with incomparable silky softness.
This mastery of ginseng combined with 40 years of Amorepacific biotechnology research places Sulwhasoo at the pinnacle of premium K-beauty — the essential brand for luxurious anti-aging routines.
★ THE SULWHASOO SIGNATURES
THE 4 MAIN LINES
From initiation to the ultimate experience. Discover the line that matches your level of commitment.
FIRST CARE
The signature ritual
The absolute icon. First Care Activating Serum VI prepares the skin and boosts the effectiveness of your entire routine. Sold every 4 seconds worldwide.
CONCENTRATED GINSENG
Renewed intensive anti-aging
The iconic line, renewed in 2024. Pure ginseng concentrate for wrinkles, firmness, and redensification. Rejuvenating Serum & Cream.
ESSENTIAL REVITALIZING
Daily well-aging
The renewed line for the daily routine. Hydration, antioxidants, 10-free formula. To gently start Sulwhasoo.
THE ULTIMATE S
The pinnacle of luxury
The ultimate experience. Reverse Youth Technology, 40 years of Amorepacific bio-research. For the most demanding skin.
★ THE SULWHASOO HOUSE
DISCOVER THE ENTIRE COLLECTION
SULWHASOO BELOW
From the legendary First Care Activating Serum to the new The Ultimate S Reverse Youth line, find all authentic Sulwhasoo skincare — directly imported from Seoul, with no customs fees.
SULWHASOO The Ultimate S Serum 50ml
SULWHASOO UV Daily Essential Sunscreen
SULWHASOO UV Daily Tone Up Sunscreen
SULWHASOO UV Daily Fluid Sunscreen 50ml
SULWHASOO Signature Ginseng Facial Soap 2x
★ IN-DEPTH
THE WORLD OF KOREAN LUXURY
Sulwhasoo, The History of Whoo, Sooryehan — discover the iconic premium hanbang houses.
SULWHASOO: THE QUINTESSENCE OF LUXURY K-BEAUTY
The complete story of Sulwhasoo: 60 years of ginseng science, the Amorepacific heritage, and signature rituals. Everything you need to know before investing.
READ THE ARTICLE →
THE HISTORY OF WHOO: THE ABSOLUTE ROYAL K-BEAUTY LUXURY
Sulwhasoo vs The History of Whoo: comparing the two Korean luxury houses. Ginseng approach vs royal floral approach. Which one to choose?
READ THE ARTICLE →
SOORYEHAN: THE MORE ACCESSIBLE PREMIUM HANBANG
LG H&H's alternative to the prestigious Sulwhasoo. Sooryehan combines black ginseng and traditional fermentation at a more accessible price. An excellent entry point to premium K-beauty.
READ THE ARTICLE →★ YOUR QUESTIONS
SULWHASOO FAQ
Everything you need to know before investing in the Korean luxury house.
Which Sulwhasoo product should I start with?
The First Care Activating Serum is essential. It’s Sulwhasoo’s signature product since its creation, sold every 4 seconds worldwide. It prepares the skin and boosts the effectiveness of your entire routine. It’s the best entry point into the Sulwhasoo universe.
Is Sulwhasoo suitable for young skin?
Yes, for prevention. The First Care line and the new Essential Revitalizing are universal and suitable from age 25. The Concentrated Ginseng and The Ultimate S lines are more recommended for mature skin (35+) or skin needing intense anti-aging regeneration.
What’s the difference between Sulwhasoo and The History of Whoo?
Both houses are icons of luxurious Korean hanbang. Sulwhasoo (Amorepacific) focuses on ginseng science and a more modern approach. The History of Whoo (LG H&H) draws inspiration from Joseon royal court traditions with a more floral and opulent style. Sulwhasoo is more universal and accessible, Whoo more royally opulent.
Is the Sulwhasoo price justified?
Yes — it’s a Korean luxury brand positioned as premium. The price reflects 60 years of Amorepacific research, proprietary extraction and processing of 6-year-old Korean ginseng, clinically tested concentrated active ingredients, and high-quality formula execution. You’re paying for a true luxury house, not a marketing product.
How long does it take to see results?
The first effects (radiance, softness, glow) are visible within 2-3 weeks. Significant anti-aging results (firmness, densification, smoothing of wrinkles) require 8 to 12 weeks of use morning and evening. Sulwhasoo works deeply over time — it’s a long-term investment.
Are Sulwhasoo products on Ma Petite Corée 100% authentic?
Yes, officially guaranteed. Ma Petite Corée has been based in Seoul since 2017 and sources directly from Amorepacific's official distributors. Each product is new, sealed, accompanied by its Korean manufacturing date and full traceability. Shipped from Korea, with no customs fees charged to you in the EU.