SOORYEHAN
★ K-BEAUTY HANBANG · SIGNED BY LG H&H
THE ROYAL HANBANG,
IN AN ACCESSIBLE VERSION.
SOORYEHAN is the K-beauty hanbang house of the LG Household & Health Care group, designed as a more accessible gateway to traditional Korean luxury. Its promise: to translate hanbang rituals (traditional Korean medicine) into premium anti-aging skincare, without the prohibitive entry price of The History of Whoo. Black ginseng, baekhwago, traditional flowers: the royal pharmacopeia, democratized.
★ THE SOORYEHAN EXPERTISE
HANBANG MADE ACCESSIBLE
Fermented black ginseng, baekhwago, traditional flowers: the hanbang heritage.
SOORYEHAN leverages LG H&H group’s hanbang R&D (the same as The History of Whoo and OHUI), but with a more accessible positioning. The brand keeps the signature hanbang complexes and puts them in more affordable formats. Here are the 3 pillars.
✦ PILLAR 01
FERMENTED BLACK GINSENG
Fermented black ginseng is the premium evolution of red ginseng — more concentrated in saponins, more active on cellular regeneration. The core of the Beautiful Black Ginseng line, SOORYEHAN’s signature anti-aging.
✦ PILLAR 02
BAEKHWAGO
Traditional Korean complex with 100 wild flowers, used in royal pharmacopoeia for youth and radiance. The signature of the Baekhwago line, dedicated to anti-aging and brightening the complexion.
✦ PILLAR 03
GANGHWA & HANBANG TRADITIONS
Several lines (Cha Mi Yi, Ginseng) draw from hanbang recipes documented in traditional Korean medicine. LG H&H's expertise ensures premium sourcing and effective concentrations.
Hanbang LG H&H, serious anti-aging formulas, affordable prices: SOORYEHAN is the ideal entry into traditional Korean luxury, without the prohibitive price tag.
★ THE SIGNATURE RANGES
THE 3 ICONIC RANGES
Choose your range according to your goal: black ginseng, flowers, or hanbang radiance.
BEAUTIFUL BLACK GINSENG
Anti-aging & regeneration
The iconic range. The Beautiful Black Ginseng Project Life and its associated cushion focus on fermented black ginseng to target wrinkles and loss of firmness.
BAEKHWAGO
Radiance & complexion
Complex with 100 hanbang flowers. The Baekhwago Cream brightens the complexion, firms, and densifies — hanbang elegance in your daily routine.
CHA MI YI / GINSENG
Comfort & traditions
Several complementary hanbang ranges (red ginseng, teas, herbs) to personalize your anti-aging ritual — the richness of Korean herbal medicine, in practice.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
SOORYEHAN BELOW
From the iconic Beautiful Black Ginseng to Baekhwago treatments, find all authentic SOORYEHAN skincare — imported directly from Seoul, with no customs fees.
SOORYEHAN Bon Elasticity Eye Cream 25ml
SOORYEHAN Hyobidam Fermented Eye Cream 25ml
SOORYEHAN HYO Water-Spring Hydrating Sun-quid 50ml
SOORYEHAN Hyobidam Fermented Sun Scream 60ml
SOORYEHAN Bi-Cheok-Ja-Den Sunscreen 50ml
SOORYEHAN Bichaekjadan Rosy Tone-up Cover Sun 60ml
SOORYEHAN Hyobidam Fermented Sunscreen 60ml
SOORYEHAN Black Ginseng Elasticity Mask 1 Sheet
★ TO GO FURTHER
THE LG H&H HANBANG UNIVERSE
SOORYEHAN, The History of Whoo, OHUI — LG’s hanbang/luxury houses.
SOORYEHAN: LG H&H’s premium Korean hanbang brand
The complete story of SOORYEHAN: the brand’s birth at LG H&H, fermented black ginseng, and the place of accessible hanbang.
READ THE ARTICLE →
SOORYEHAN: the more accessible LG H&H hanbang K-beauty brand
Dive into the Baekhwago, Cha Mi Yi, Ginseng ranges — how to build a complete hanbang ritual with SOORYEHAN.
READ THE ARTICLE →
The History of Whoo: the absolute luxury of royal K-beauty
The History of Whoo, the luxury big sister of SOORYEHAN — same LG H&H heritage, different level of commitment and price.
READ THE ARTICLE →★ YOUR QUESTIONS
SOORYEHAN FAQ
Everything you need to know about accessible hanbang K-beauty.
Which SOORYEHAN product should you start with?
The Beautiful Black Ginseng Project Life is the ideal entry point: it’s the brand’s accessible anti-aging bestseller, based on fermented black ginseng. For radiance, start with the Baekhwago Cream.
SOORYEHAN vs The History of Whoo: what’s the difference?
Both are by LG H&H and draw from Korean hanbang. The History of Whoo is the top-tier luxury line (Bichup, Gongjinhyang, Cheongidan), with a high entry price. SOORYEHAN is the accessible premium entry — same R&D lab, more affordable formats and prices.
Is black ginseng better than red ginseng?
Black ginseng is an evolution of red ginseng, obtained through repeated steaming and drying. This process concentrates saponins (the anti-aging active ingredients in ginseng). Result: a more powerful active for cell regeneration and firmness, but also rarer and more expensive to source.
From what age should you use SOORYEHAN?
From 30-35 years old for prevention, and beyond for correcting early signs. Black ginseng is especially relevant for hormonal decline support (firmness, density). For younger skin, it’s better to start with simpler ranges (Cica, hydration).
Is the Beautiful Black Ginseng cushion worth it?
Yes, it is a care + coverage cushion with integrated black ginseng extract. Ideal for a daily healthy glow effect while benefiting from hanbang active ingredients. Medium to buildable coverage, natural glow finish.
Are SOORYEHAN products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.