SOME BY ME
★ K-BEAUTY · 30 DAYS TO TRANSFORM YOUR SKIN
THIRTY DAYS.
A MIRACLE.
SOME BY MI is the K-beauty brand behind the viral AHA-BHA-PHA 30 Days Miracle Toner, which became global in just a few years. Its promise is as clear as the skin it targets: 30 days to transform blemished skin, with AHA-BHA-PHA acid formulas, retinol, and niacinamide at affordable prices. A K-beauty for troubled skin, without needing to see a dermatologist.
★ THE SOME BY MI EXPERTISE
ACIDS, PROVEN ACTIVES, IN TREATMENTS
AHA, BHA, PHA, retinol, niacinamide: dermal actives in accessible formats.
SOME BY MI starts from a simple observation: effective actives (acids, retinol) are expensive and intimidating in dermo-cosmetics. The brand concentrates them in 30-day treatment formulas, calibrated to be tolerated and effective. Here are the 3 signature pillars.
✦ ACTIVE 01
TRIPLE AHA-BHA-PHA ACID
Combination of gentle exfoliating acids: AHA (lactic acid) on the surface, BHA (salicylic acid) in the pores, PHA (polyhydroxy acid) to exfoliate without irritation. The signature of 30 Days Miracle, ideal for blemish-prone skin.
✦ ACTIVE 02
RETINOL INTENSE
Pure retinol (vitamin A), boosted by bakuchiol and soothing peptides to limit irritation. Targets wrinkles, photoaging, and uneven texture. The star of the Retinol Intense range, accessible anti-aging.
✦ ACTIVE 03
NIACINAMIDE + YUJA
Niacinamide (vitamin B3) to even out skin tone and tighten pores, boosted with yuja extract (Korean citron) rich in vitamin C. The core of the Yuja Niacin range, dedicated to radiance and spots.
Proven dermal actives, 30-day treatments, affordable prices: SOME BY MI is the most effective K-beauty for blemish-prone skin that wants a real protocol without visiting a dermatologist.
★ THE SIGNATURE RANGES
THE 3 ICONIC RANGES
Choose your treatment according to your need: imperfections, anti-aging, or radiance.
AHA-BHA-PHA 30 DAYS MIRACLE
Imperfections & pores
The viral range. The AHA-BHA-PHA 30 Days Miracle Toner has become a global bestseller: a 30-day exfoliating acid treatment to transform skin with imperfections, blackheads, and uneven texture.
RETINOL INTENSE
Anti-aging & texture
Pure retinol boosted with bakuchiol for accessible anti-aging. The Retinol Intense Reactivating Serum targets wrinkles, texture, and photoaging — a true derm protocol for home routine.
YUJA NIACIN
Radiance & spots
Korean yuja niacinamide and vitamin C to even out skin tone and brighten. The Yuja Niacin Brightening Toner is the centerpiece for dull and marked skin.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
SOME BY MI BELOW
From the viral 30 Days Miracle to Retinol Intense and Yuja Niacin treatments, find all the authentic SOME BY MI products — imported directly from Seoul, with no customs fees.
SOME BY ME
SOME BY MI AHA.BHA.PHA Miracle Serum 50ml
SOME BY MI Yuja Niacin Brightening Moisture Gel Cream 100ml
SOME BY MI Snail Truecica Miracle Repair Cream 60g
SOME BY MI AHA.BHA.PHA Miracle Spot All Kill Cream 30ml
SOME BY MI AHA.BHA.PHA Miracle Cream 60g
SOME BY MI Real Sheetmask
SOME BY MI Yuja Niacin Blemish Care Serum Sheetmask
SOME BY MI Cica Peptide Anti Hair Loss Tonic 150ml
★ TO GO FURTHER
THE WORLD OF BLEMISH-PRONE SKIN
SOME BY MI, COSRX, AHA BHA — effective K-beauty for skin that needs it.
SOME BY MI: the K-beauty 30 Days Miracle brand that revolutionizes blemish-prone skin
The complete profile of SOME BY MI: the birth of 30 Days Miracle, the viral explosion, and the philosophy of accessible dermal treatments.
READ THE ARTICLE →
Some By Mi: the Korean brand that transforms skin in 30 days
Dive into the AHA-BHA-PHA 30 Days Miracle routine: how to use it, how often, and why it works on blemish-prone skin.
READ THE ARTICLE →
COSRX: the minimalist Korean brand that revolutionized K-beauty
COSRX, the other K-beauty brand that popularized effective actives (BHA, snail, propolis) for blemish-prone skin — the minimalist alternative to SOME BY MI.
READ THE ARTICLE →★ YOUR QUESTIONS
SOME BY MI FAQ
Everything you need to know about K-beauty for blemished skin.
Which SOME BY MI product to start with?
The AHA-BHA-PHA 30 Days Miracle Toner is the essential starter: it’s the brand’s global bestseller, a gentle exfoliating toner that transforms blemished skin in 30 days. For early wrinkles, start rather with the Retinol Intense Reactivating Serum.
What exactly is the “30 days”?
The brand’s signature concept: a 30-day treatment with a targeted routine (toner + serum + cream from the same range) to see a real skin change. With AHA-BHA-PHA, texture refines and imperfections decrease after 4 weeks of regular use.
Who is AHA-BHA-PHA for?
For skin prone to acne, blackheads, enlarged pores, and uneven texture. The triple acid gently exfoliates (PHA allows use even on sensitive skin). Avoid using simultaneously with retinol — alternate on even and odd days instead.
What level of retinol is Retinol Intense?
It is a pure retinol of moderate concentration, boosted with bakuchiol (plant-based retinol-like) and peptides to limit irritation. Suitable for retinol beginners as well as skin already accustomed to it. Always use in the evening, gradually increasing frequency (once a week, then twice, then every night if well tolerated). SPF is mandatory the next day.
How to combine the 3 ranges?
A simple strategy: AHA-BHA-PHA in a 30-day treatment (initial transformation), then Yuja Niacin daily (radiance and spots), with Retinol Intense in the evening 2 to 3 times a week (anti-aging). Avoid using AHA-BHA-PHA and Retinol Intense on the same night.
Are SOME BY MI products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources products directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.