LAUGH
★ K-BEAUTY MAKEUP & SKINCARE · SINCE 2013
THE GLOW.
THE COLOR.
RIRE is the K-beauty brand known for its long-lasting makeup and targeted clear skin care. Born in 2013 in Seoul, RIRE focuses on two complementary worlds: pop, pigmented, sensory K-beauty makeup (Luxe Liquid Eye Shadow, Lip Manicure, Long Curl Mascara) and problem-solution focused skincare (All Kill Blackhead Stick, pore cleansing treatments). A brand that makes you smile, just as its name says in French.
★ THE RIRE EXPERTISE
LONG-WEAR MAKEUP + TARGETED SKINCARE
Fine pigments, glow formulas, pore-targeted actives: the RIRE combo.
RIRE embraces a dual signature: technical makeup (fine pigments, glow or velvet finishes, long-lasting wear) and targeted skincare for visible skin issues (blackheads, pores, shine). Here are the brand’s 3 pillars.
✦ PILLAR 01
LUXE LIQUID EYE SHADOW
Liquid eyeshadows with finely milled metallic pigments, glitter or foil finishes. 8+ hour wear, quick drying, precise applicator. The brand’s most recognizable makeup signature.
✦ PILLAR 02
LIP MANICURE & LONG CURL
Lips: the Lip Manicure line focuses on a long-lasting lacquer finish. Eyes: the Luxe Long Curl Mascara curls and lengthens without clumping — RIRE’s two makeup staples.
✦ PILLAR 03
ALL KILL BLACKHEAD
The brand’s targeted pore-cleansing complex. The All Kill Blackhead Remover Stick dislodges blackheads with direct application — a cult favorite in the problem-solution segment.
Pop and precise makeup, targeted problem-solution skincare: RIRE is the K-beauty that delights both makeup lovers AND those seeking clear skin.
★ THE SIGNATURE LINES
THE 3 ICONIC LINES
Choose your world: eye, lip, or clear skin.
LUXE LIQUID EYE SHADOW
Metallic pigments
The signature line. The Luxe Liquid Eye Shadow in foil and glitter finishes lasts 8+ hours without smudging — the best alternative to pricier European glitter shadows.
LIP MANICURE & MASCARA
Lips & lashes
The Lip Manicure and Luxe Long Curl Mascara are the other makeup staples from RIRE — lacquer finish for lips, curl-enhancing for lashes.
ALL KILL BLACKHEAD
Pores & blackheads
The skincare side of the brand. The All Kill Blackhead Remover Stick is applied directly to the T-zone to target blackheads and impurities — no complicated routine needed.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
RIRE BELOW
From the iconic Luxe Liquid Eye Shadow to the All Kill Blackhead treatments, find all authentic RIRE products — imported directly from Seoul, with no customs fees.
RIRE Diamond Eyebrow 35g
RIRE Green Cica Toner Pads 70p 150ml
RIRE Pore Tightening Fresh Toner 300ml
RIRE All Kill Refresh Peeling Gel 190ml
RIRE Sea Salt Scalp Scrub 200g
★ TO GO FURTHER
THE WORLD OF KOREAN MAKEUP
RIRE, CLIO, MILK TOUCH, TOUCH IN SOL — K-beauty makeup and glow.
RIRE: the K-beauty makeup brand Luxe Liquid Eye Shadow glitter
The full story of RIRE: the brand’s birth, the explosion of Luxe Liquid Eye Shadow, and the signature makeup range.
READ THE ARTICLE →
RIRE: the K-beauty makeup brand founded in 2013 Luxe Long Curl Mascara
Dive into the Lip Manicure range and Luxe Long Curl Mascara — other makeup icons from RIRE and their unique features.
READ THE ARTICLE →
CLIO: the professional K-beauty makeup brand founded in 1993
CLIO, the big sister of professional Korean makeup, shares with RIRE expertise in pigmentation and long-lasting wear — another essential of K-beauty makeup.
READ THE ARTICLE →★ YOUR QUESTIONS
RIRE FAQ
Everything you need to know about pop K-beauty makeup and skincare.
Which RIRE product to start with?
On the makeup side, the Luxe Liquid Eye Shadow is the must-have entry: the brand’s signature glitter/foil. On the skincare side, the All Kill Blackhead Remover Stick targets blackheads with direct application.
Does the Luxe Liquid Eye Shadow really last?
Yes, 8+ hours without transfer on most skin types. You can apply it alone or as a topper over your usual eyeshadow to boost the glitter effect. For maximum wear, apply over an eyeshadow base.
Is the Lip Manicure matte or glossy?
The Lip Manicure offers a long-lasting lacquer/glossy finish, like a shiny manicure. Different from the matte lipsticks of COSRX/Romand or the tints from Peripera. If you want a lasting shiny effect, this is the option.
All Kill Blackhead Stick: how to use it?
On damp skin, massage the stick in circular motions over the T-zone (nose, chin) for 1 minute, then rinse. Use 1 to 2 times per week maximum (it’s a gentle exfoliant + dissolving oils). Always follow with a moisturizer to avoid rebound.
Is RIRE more makeup or skincare?
Both, but makeup is their main signature. RIRE is best known for its Luxe Liquid Eye Shadow and Lip Manicure. On the skincare side, the range is more targeted, focusing on problem-solution (blackheads, pores).
Are RIRE products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.