OHUI
★ K-DERMATOLOGICAL BEAUTY · SINCE 1997
SCIENCE
FROM THE SKIN.
OHUI is the luxury K-beauty dermatological brand by LG Household & Health Care. While The History of Whoo cultivates royal hanbang, OHUI focuses on science: stem cells, peptides, exosomes, clinical patents. Its promise: high-performance anti-aging care designed like dermatological protocols, in minimalist white and gold cases. The scientific counterpart of Korean luxury.
★ OHUI EXPERTISE
DERMATOLOGICAL RESEARCH, IN BOTTLES
Regenerating cells, patented peptides, clinical patents: the most scientific K-beauty.
OHUI relies on LG H&H’s dermatological R&D, one of Asia’s most advanced cosmetic labs. Each line is built around a patent or proprietary complex clinically validated. Here are the 3 pillars that distinguish the brand in the Korean luxury universe.
✦ PILLAR 01
GENITURE STEM CELL
The complex of plant stem cells and regenerating peptides, OHUI’s signature, at the heart of The First Geniture line. Targets cellular youth at its root — the brand’s most advanced anti-aging signature.
✦ PILLAR 02
MIRACLE MOISTURE
Complex of alpine glacier water and soothing plants, designed to rebuild the skin barrier of dehydrated and sensitized skin. The foundation of the Miracle Aqua range, a reference for long-lasting hydration.
✦ PILLAR 03
AGE RECOVERY ENZYME
Anti-aging enzyme complex targeting loss of firmness, established wrinkles, and spots. The cornerstone of the Age Recovery line, designed for mature skin seeking a complete protocol.
Powerful dermatological R&D, clinical patents, a luxury standard: OHUI is the premium K-beauty brand for those who prioritize science over tradition.
★ THE SIGNATURE RANGES
THE 3 ICONIC RANGES
From top tier anti-aging to premium hydration: choose your protocol.
THE FIRST GENITURE
Top tier anti-aging
The pinnacle of the brand. The Eye Cream The First Geniture and its associated serum concentrate plant stem cells and regenerating peptides to target cellular youth — OHUI’s ultimate icon.
MIRACLE AQUA
Premium hydration
Alpine glacial water and soothing complex for dehydrated and sensitive skin. The Miracle Aqua Cream is the brand’s long-lasting hydration benchmark, ultra-comfortable.
AGE RECOVERY
Comprehensive anti-aging
The classic anti-aging OHUI. The Age Recovery range, based on enzymatic complexes, targets established wrinkles, loss of firmness, and spots — a complete protocol for mature skin.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
OHUI BELOW
From the iconic The First Geniture to Miracle Aqua and Age Recovery treatments, find all authentic OHUI skincare — imported directly from Seoul, with no customs fees.
OHUI Day Shield Aqua Sun Stick To Go 14g
OHUI The First Geniture For Men Daily Sun Block 50ml
OHUI Ultimate Fit Tone Up Jean Cushion 15g + Refill
OHUI Ultimate Fit Longwear Jean Cushion 15g + Refill
OHUI Ultimate Cover Lifting Cushion 15g + Refill
★ TO GO FURTHER
THE LG H&H UNIVERSE
OHUI, The History of Whoo, Sooryehan, Bio Heal Boh — the skincare houses by LG H&H.
OHUI: the Korean dermatological brand by LG Household & Health Care
The complete profile of OHUI: the brand's origin, dermatological approach, and OHUI's place in LG H&H's K-beauty luxury.
READ THE ARTICLE →
OHUI: the Korean scientific dermatological luxury brand
Dive into The First Geniture, Miracle Aqua, and Age Recovery: OHUI's signature complexes, patents, and scientific ingredients.
READ THE ARTICLE →
THE WHOO: the K-beauty luxury brand inspired by Korean empresses
The other LG H&H gem: The History of Whoo, the royal hanbang version of Korean luxury — the traditional approach versus OHUI's scientific approach.
READ THE ARTICLE →★ YOUR QUESTIONS
OHUI FAQ
Everything you need to know about dermatological K-beauty luxury.
Which OHUI product should I start with?
The Eye Cream The First Geniture is the essential starter: it’s the brand’s absolute icon, an eye contour treatment with plant stem cells that has become a cult favorite in Asian luxury. For dehydrated skin, start with the Miracle Aqua Cream instead.
OHUI vs The History of Whoo: what's the difference?
Both are luxury K-beauty brands by LG H&H, but with opposite approaches. The History of Whoo cultivates royal hanbang (traditional Korean medicine). OHUI focuses on dermatological science (stem cells, peptides, clinical patents). You choose based on your preference — tradition or science.
From what age should you use OHUI?
OHUI targets skin from 30-35 years old, for prevention or correction. Miracle Aqua can be used from 25 years old for hydration. The First Geniture is the top-tier anti-aging line, relevant as soon as the first signs appear.
What exactly are the "stem cells" in OHUI?
These are plant stem cell extracts (from specific plants), not human stem cells. These extracts provide plant growth factors and antioxidants that stimulate the natural mechanisms of cell regeneration. A scientific signature of OHUI.
Is OHUI suitable for sensitive skin?
Yes, the brand is renowned for its well-tolerated formulations, designed as dermatological protocols. Miracle Aqua, specifically created to rebuild the skin barrier, is especially suitable for sensitive skin.
Are OHUI products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Each product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.